[Text / high-tech LED Xiong Yuheng] "The moon is bent according to Kyushu, several happy and a few happy", this language is used to describe the current LED industry, appropriate. On the one hand, the output value of the whole industry has risen sharply, and the market is optimistic. On the other hand, the decline in profits has led to the deterioration of the living environment. More than 4,000 LED companies have withdrawn from this stage. The so-called "Easy is easy, easy to save, and it is not easy to survive."
Just past the high-tech LED annual meeting, the organizer Gaogong LED revealed a good news and a bad news to the attendees. The good news is that in 2015, the global LED lighting application market will reach 309.9 billion yuan, while the domestic LED lighting market will be 210.5 billion yuan, accounting for 67.93%. The LED business of many traditional lighting companies has accounted for more than 50%.
The bad news is that the survival environment of small and medium-sized LED lighting companies is even more difficult, and the operating and profitability are not good. "More than 4,000 LED companies have disappeared, especially lighting companies. By 2018, the number of companies may disappear by half." Zhang Xiaofei, chairman of Gaogong LED, is a slogan of cold water, which tells the whole LED industry, especially the survival predicament of lighting companies.
In general, domestic LED lighting started late, but the development momentum is rapid. In just a few years, it has occupied half of the global LED lighting output value. However, the pain of the leading enterprises has not been alleviated. "The top ten domestic lighting brands have a market share that is less than 10% of the total output value." Lin Jili, executive general manager of Mulinsen, said helplessly.
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In Lin Jiliang's view, "lighting is a rigid demand." In fact, the current lighting market is very large, and many traditional lighting projects are currently at the node of LED replacement. This market is enough for the entire industry to digest for a long time, and if new indoor lighting and special lighting applications are added. The market outlook is very good.
However, under the gorgeous appearance of LED lighting, such as lack of brand, market norms are not established, product quality is uneven, low-priced and low-quality products flood the market, hindering the scale of LED lighting. For enterprises that do branding and quality, they cannot be "grounded" in price, and naturally they cannot fully capture the general lighting market.
However, in Zhang Xiaofei's view, this situation will not last long, and there will inevitably be a change in the next three years. "Traditional lighting will turn to LED lighting quickly, low-cost and low-end people will die, and the survival of large enterprises will be improved." In the next three years, LED lighting can be a self-owned brand, which can be a scale OEM or a Specialized and differentiated lighting products.
LED has already reached the fate of the mouth, Zhang Xiaofei believes that 2015-2017 is the last three years of the LED industry. In the past, the practice of low-cost market grabs can no longer bring high profits, and even a loss can not survive. Only by insisting on establishing a strong brand influence, pursuing the ultimate cost performance and opening up new profit growth points is the way to survive LED lighting companies.
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