Last year, large-scale LED outdoor advertisements that began to appear in the city's main and secondary roads and prosperous areas have rarely developed this year, and the new increase is almost zero. The relevant person in charge of the Municipal Urban Management Bureau explained that this was mainly because the city suspended the approval of large-scale LED outdoor advertising.
LEDs are light-emitting diodes, and LEDs are impressive in the large-scale lighting fountain fireworks show at the opening ceremony of the Shanghai World Expo.
A person in charge of the lighting department of the Municipal Urban Administration said that last year, the city started the comprehensive improvement of the road environment, and the low-grade outdoor advertisements of “Tiepi Meng canvas†were more and more replaced by “outdoor electronic display†such as LED. LED screen is a new type of high-tech outdoor advertising media, which can save urban space and beautify the environment. However, if the location is improper, there will be a large light pollution, which will have a certain impact on the surrounding residents and traffic.
“In order to strengthen the management of outdoor electronic display and standardize the setting and playing behavior of outdoor electronic display screens, at present, the city is preparing the “Outdoor Advertising Plan for the Whole Cityâ€. During the planning and preparation process, the approval of large-scale outdoor LED advertising in the city will be suspended. With the principle of openness and fairness, the outdoor advertisements are strictly examined and approved. The person in charge said that the preparation of the "Citywide Outdoor Advertising Plan" involves more stakeholders, and the preparation is more difficult. The plan is expected to be released during the year.
It is reported that in order to strengthen the management of outdoor electronic display, the city and city management departments have jointly researched and formulated the "Nanjing Outdoor Electronic Display Settings Management Regulations".
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