The most memorable thing: At the beginning of the business, I used the borrowed 5,000 yuan to buy glass. Since there was no binding experience, the glass fell completely in the carriage, and I continued to drag the broken glass home. At that time, it was raining. In the rain, I moved the pieces of glass that I knew were useless into the warehouse, and my hands were bleeding. This incident made me realize the hardships of starting a business.
What I want to do most: Make the Ford company into a century-old enterprise and make the "Shifu" brand into an internationally renowned brand.
Motto: "All our efforts should be for the benefit of mankind 1
(Unfortunately, Mr. Shi Jie was injured in the running on the evening of December 27, causing an ankle fracture. He could not attend the awards party in person. Our reporter can only interview Mr. Shi Jie by telephone.)
"I was insomnia after being elected. 1
Reporter: Mr. Shi, everyone is very concerned about your injury. Is it better now?
Shi Jie: Thank you for your concern for me. I feel much better now.
Reporter: Shi Zong, I heard that you were insomnia that night after your election?
Shi Jie: Yes. I was very touched by the selection of the "Top Ten Outstanding Persons in China's First Lighting Industry" sponsored by "Guzhen Lighting News" and supported by a number of strong media such as "Legal Daily" and several provincial and municipal lighting associations. Very popular. This event has added a lot of strength to the key moments in the development of China's lighting industry. Over the years, China's lighting industry has experienced a development process from scratch, from small to large, and many companies have undergone a thrilling change of strength and weakness, rising and falling. After the cruel baptism of the survival of the fittest, a number of outstanding enterprises have emerged, and their leaders have tasted the ups and downs of hard work and market competition. Today, the "Guzhen Lighting News" and other media and industry associations organized the public to pass the normative selection, giving us a high evaluation and affirmation, I am particularly moved. Thanks to the "Old Town Lighting News"! Thanks to all the judges and friends who have given me support all over the country!
Time-critical positioning of commercial office lighting
Reporter: As an outstanding representative of commercial office lighting, can you tell everyone why you are positioning your company's products in commercial office lighting?
Shi Jie: I repositioned the Ford product in 1994. There are two main reasons: First, it is based on changes in the situation at home and abroad. At that time, with the further deepening of reform and opening up, China's economy developed rapidly, international multinational enterprises entered China one after another, and the pace of urbanization construction in China accelerated; the demand for lighting in modern commercial office buildings was strong. Second, it is the actual situation of the enterprise. According to my own test and the development strategy of the company at that time, I need to select products that can be produced in large-scale industrial production. After careful evaluation and analysis, I decided to position them on high-quality commercial office lighting. ?/FONT>
Stoff's Entrepreneur Trilogy
Reporter: Many readers have requested that they hope to have a deeper understanding of the entrepreneurial history of the top ten outstanding people. Please give us a brief introduction, ok?
Shi Jie: My entrepreneurial road has gone through three stages.
The first phase was from 1986 to 1994. In 1986, the state encouraged the establishment of private enterprises. I think this is a rare opportunity to realize the ideal. Therefore, regardless of the family’s opposition, the Yizheng Guanghua Lighting Factory was founded by relying on parents to prepare me 800 yuan for marriage. At that time, there was no money, no equipment, no factory, and the road to entrepreneurship was very difficult. During those eight years, I have experienced countless successes and failures. It is by virtue of ideals and beliefs that I completed the initial transformation of a natural person to an enterprise legal person and completed the initial primitive accumulation.
The second phase was from 1994 to 1999. In 1994, I seized the opportunity to further increase reform and opening up, set up Shifu Lighting Co., Ltd., and began mass production of commercial grid lighting, downlight and other commercial office lighting products that can be produced on a large scale and industrial scale. In the past four years, I have adopted a centralized and cost-leading strategy, and concentrated limited resources to make the company the top producer and sales of high-end grille lamps in the country. At the same time, we also created a commercial office using the chain direct sales model in the Chinese lighting market. The brand of lighting - Shifu.
The third stage is from 1999 to 2004. In 1999, in order to learn advanced Western business management experience, I went to the United States to study further. In 2001, after returning from the United States, I formulated the development strategy of the company for the 21st century: "Be the first to do the world's processing plants, and then to be the world's enterprises."
At that time, I analyzed and studied the domestic and international economic situation. From the perspective of the world economic development, the Asian region is the fastest growing region in the world economy, and China is the fastest growing economy in Asia. After China's accession to the WTO, it marks that China will participate in the division of labor in the world's socialized production. Technology- and labor-intensive Chinese companies are highly competitive in the world. Opportunities and business opportunities are everywhere in China. The Party Central Committee proposed to seize the current opportunity of economic development and let China become a world processing factory. In this international and domestic environment, I developed the development strategy of Ford's company: "Be the first to do the world's processing plants, and then to be a world enterprise." I decided to integrate resources and invest heavily in the construction of the Ford Lighting Industrial Park. The construction of the industrial park adheres to four principles: “high investment, high technology, globalization, and informationizationâ€. All the equipments in the park are internationally tendered, most of the equipment is imported, and the whole equipment has reached the international first-class level, forming a production capacity of 1.0-1.5 billion yuan. At the same time, the company launched the ERP project and applied information network technology to the company's management to improve its international competitiveness.
"All our efforts should benefit mankind 1
Reporter: What is the biggest event that touches you during your entrepreneurial process?
Shi Jie: It was the "quality defense war" that began in 1995. We put forward the slogan “There is no quality without tomorrowâ€, and we concentrate on the products in the national warehouse that we think are of poor quality and completely destroy them in front of all employees of the company. Although the company suffered a loss of millions of dollars, it was in exchange for the mental shock of the employees' strict quality requirements. At the same time, it also strengthened our strong determination to grasp the quality and not relax.
Reporter: What impact did this have on your business?
Shi Jie: Afterwards, we summed up the lesson and put forward the business philosophy of "all our efforts should be for the benefit of mankind", unifying the company's values, and we must produce more and better products for the benefit of mankind. At the same time, it also established our position in the commercial office lighting industry in China, and established a high-quality, moderately-priced product image, which also won the market and customers.
"These two awards are very important to me 1
Reporter: It is understood that this year you have also been rated as “excellent private entrepreneur†by the Jiangsu Provincial Government. Compared with "China's first ten outstanding figures in the lighting industry", which one do you think is more important and valuable to you?
Shi Jie: These two awards are very important to me. "Excellent private entrepreneurs" are highly praised by local governments and people in Jiangsu Province for their many years of achievements, and "China's first lighting industry's top ten outstanding figures" is a compliment to China's lighting industry and lighting industry peers. valuable. These two awards will inspire us as a company in Jiangsu, as a pioneer in the Chinese lighting industry, we must work hard to make the company bigger and stronger, and make its due contribution to the local economic construction and the international status of China's lighting industry!
Reporter: For more than a decade, you have won a lot of big and small awards. This shows that you are a relatively successful entrepreneur. Everyone wants to know the secret of your success.
Shi Jie: Sincerely be a man, do things seriously. I believe that everyone must have love in this world, love our motherland and people, love their loved ones, friends, colleagues and all the people and things around. Always remember to do everything with sincerity and seriousness.
Reporter: Thank you, Mr. Shi! I wish you a speedy recovery! (Reporter Lu Zuhui, reporter of the newspaper)
Source: Lighting Vision
1
What I want to do most: Make the Ford company into a century-old enterprise and make the "Shifu" brand into an internationally renowned brand.
Motto: "All our efforts should be for the benefit of mankind 1
(Unfortunately, Mr. Shi Jie was injured in the running on the evening of December 27, causing an ankle fracture. He could not attend the awards party in person. Our reporter can only interview Mr. Shi Jie by telephone.)
"I was insomnia after being elected. 1
Reporter: Mr. Shi, everyone is very concerned about your injury. Is it better now?
Shi Jie: Thank you for your concern for me. I feel much better now.
Reporter: Shi Zong, I heard that you were insomnia that night after your election?
Shi Jie: Yes. I was very touched by the selection of the "Top Ten Outstanding Persons in China's First Lighting Industry" sponsored by "Guzhen Lighting News" and supported by a number of strong media such as "Legal Daily" and several provincial and municipal lighting associations. Very popular. This event has added a lot of strength to the key moments in the development of China's lighting industry. Over the years, China's lighting industry has experienced a development process from scratch, from small to large, and many companies have undergone a thrilling change of strength and weakness, rising and falling. After the cruel baptism of the survival of the fittest, a number of outstanding enterprises have emerged, and their leaders have tasted the ups and downs of hard work and market competition. Today, the "Guzhen Lighting News" and other media and industry associations organized the public to pass the normative selection, giving us a high evaluation and affirmation, I am particularly moved. Thanks to the "Old Town Lighting News"! Thanks to all the judges and friends who have given me support all over the country!
Time-critical positioning of commercial office lighting
Reporter: As an outstanding representative of commercial office lighting, can you tell everyone why you are positioning your company's products in commercial office lighting?
Shi Jie: I repositioned the Ford product in 1994. There are two main reasons: First, it is based on changes in the situation at home and abroad. At that time, with the further deepening of reform and opening up, China's economy developed rapidly, international multinational enterprises entered China one after another, and the pace of urbanization construction in China accelerated; the demand for lighting in modern commercial office buildings was strong. Second, it is the actual situation of the enterprise. According to my own test and the development strategy of the company at that time, I need to select products that can be produced in large-scale industrial production. After careful evaluation and analysis, I decided to position them on high-quality commercial office lighting. ?/FONT>
Stoff's Entrepreneur Trilogy
Reporter: Many readers have requested that they hope to have a deeper understanding of the entrepreneurial history of the top ten outstanding people. Please give us a brief introduction, ok?
Shi Jie: My entrepreneurial road has gone through three stages.
The first phase was from 1986 to 1994. In 1986, the state encouraged the establishment of private enterprises. I think this is a rare opportunity to realize the ideal. Therefore, regardless of the family’s opposition, the Yizheng Guanghua Lighting Factory was founded by relying on parents to prepare me 800 yuan for marriage. At that time, there was no money, no equipment, no factory, and the road to entrepreneurship was very difficult. During those eight years, I have experienced countless successes and failures. It is by virtue of ideals and beliefs that I completed the initial transformation of a natural person to an enterprise legal person and completed the initial primitive accumulation.
The second phase was from 1994 to 1999. In 1994, I seized the opportunity to further increase reform and opening up, set up Shifu Lighting Co., Ltd., and began mass production of commercial grid lighting, downlight and other commercial office lighting products that can be produced on a large scale and industrial scale. In the past four years, I have adopted a centralized and cost-leading strategy, and concentrated limited resources to make the company the top producer and sales of high-end grille lamps in the country. At the same time, we also created a commercial office using the chain direct sales model in the Chinese lighting market. The brand of lighting - Shifu.
The third stage is from 1999 to 2004. In 1999, in order to learn advanced Western business management experience, I went to the United States to study further. In 2001, after returning from the United States, I formulated the development strategy of the company for the 21st century: "Be the first to do the world's processing plants, and then to be the world's enterprises."
At that time, I analyzed and studied the domestic and international economic situation. From the perspective of the world economic development, the Asian region is the fastest growing region in the world economy, and China is the fastest growing economy in Asia. After China's accession to the WTO, it marks that China will participate in the division of labor in the world's socialized production. Technology- and labor-intensive Chinese companies are highly competitive in the world. Opportunities and business opportunities are everywhere in China. The Party Central Committee proposed to seize the current opportunity of economic development and let China become a world processing factory. In this international and domestic environment, I developed the development strategy of Ford's company: "Be the first to do the world's processing plants, and then to be a world enterprise." I decided to integrate resources and invest heavily in the construction of the Ford Lighting Industrial Park. The construction of the industrial park adheres to four principles: “high investment, high technology, globalization, and informationizationâ€. All the equipments in the park are internationally tendered, most of the equipment is imported, and the whole equipment has reached the international first-class level, forming a production capacity of 1.0-1.5 billion yuan. At the same time, the company launched the ERP project and applied information network technology to the company's management to improve its international competitiveness.
"All our efforts should benefit mankind 1
Reporter: What is the biggest event that touches you during your entrepreneurial process?
Shi Jie: It was the "quality defense war" that began in 1995. We put forward the slogan “There is no quality without tomorrowâ€, and we concentrate on the products in the national warehouse that we think are of poor quality and completely destroy them in front of all employees of the company. Although the company suffered a loss of millions of dollars, it was in exchange for the mental shock of the employees' strict quality requirements. At the same time, it also strengthened our strong determination to grasp the quality and not relax.
Reporter: What impact did this have on your business?
Shi Jie: Afterwards, we summed up the lesson and put forward the business philosophy of "all our efforts should be for the benefit of mankind", unifying the company's values, and we must produce more and better products for the benefit of mankind. At the same time, it also established our position in the commercial office lighting industry in China, and established a high-quality, moderately-priced product image, which also won the market and customers.
"These two awards are very important to me 1
Reporter: It is understood that this year you have also been rated as “excellent private entrepreneur†by the Jiangsu Provincial Government. Compared with "China's first ten outstanding figures in the lighting industry", which one do you think is more important and valuable to you?
Shi Jie: These two awards are very important to me. "Excellent private entrepreneurs" are highly praised by local governments and people in Jiangsu Province for their many years of achievements, and "China's first lighting industry's top ten outstanding figures" is a compliment to China's lighting industry and lighting industry peers. valuable. These two awards will inspire us as a company in Jiangsu, as a pioneer in the Chinese lighting industry, we must work hard to make the company bigger and stronger, and make its due contribution to the local economic construction and the international status of China's lighting industry!
Reporter: For more than a decade, you have won a lot of big and small awards. This shows that you are a relatively successful entrepreneur. Everyone wants to know the secret of your success.
Shi Jie: Sincerely be a man, do things seriously. I believe that everyone must have love in this world, love our motherland and people, love their loved ones, friends, colleagues and all the people and things around. Always remember to do everything with sincerity and seriousness.
Reporter: Thank you, Mr. Shi! I wish you a speedy recovery! (Reporter Lu Zuhui, reporter of the newspaper)
Source: Lighting Vision
1
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