Many old-fashioned headset dealers have suffered from a large number of fakes, and their sales have been declining year after year. There is even a tendency to retreat. They believe that the cost-free competitiveness of fake headsets is unbalanced by regular dealers, coupled with weak regulatory capabilities in enterprises and society, which has made the strength of fake headsets stronger and stronger. Some dealers have even forced them to start selling fakes to make a living.
Why is the strength of fake headphones more powerful than regular channels? As the saying goes, justice can always defeat evil. However, this complicated headset market in China is obviously difficult to establish. This is why many international brands cannot be based on the Chinese market, because the statistics from the formal channels in Europe will be unacceptable here.
Fake goods can be seen everywhere
To this end, we conducted a simple interview with the headset dealer. Throughout the interview, we were able to feel the indignation and helplessness of the dealer, and let us have a deeper understanding of the headset market. To understanding. Counterfeit headphones... really unfathomable.
Thousands of fakesMr. Li has been playing in the headset market for many years, and he hates the fake headphones. It is understood that in terms of the current market situation, in the confrontation between genuine licensed and fake goods, genuine products are clearly at a disadvantage. The first is in quantity. Perhaps you will think that the number of fakes is quite a lot, and there have been upward trends in recent years, but you definitely can't think of the true number of fake headphones!
This kind of no-cost production method of fake goods earphones is a small workshop. A production line can make 1000 pieces a day. If you press a production line of multiple workshops, you can make it for consumers all over the country in a few days. There are countless such small workshops in China, so it is said that fake headphones are counted in tens of millions, and this number is developing in infinity. For regular manufacturers, they need multiple links from design and development to delivery. It takes a lot of time to eliminate defective products. This is why often genuine headphones are often out of stock.
This is like producing iPhone 4, and Foxconn, which pays attention to quality, must control every aspect of production, which will increase the cost, but it will also be out of stock when working overtime. The cottage iPhone is never out of stock! Indeed, the current production speed of fake headphones is not as fast as we can imagine. When you search for headphones on the Alibaba platform, you will see a variety of fake headphones.
Authentic workmanship is unmatched by fakes, but the level of craftsmanship of fakes is getting higher and higher.
Like the fake Sony Q50 ear hooks, the magic sound noodles are even Shure, UE moving iron earplugs. The price is 10 yuan, in fact, their cost is only a few dollars. This large-scale fake production will quickly spread the entire market, and finally it is the genuine hard work to launch a style, fakes have been catching up in large quantities in a few days.
Fight channel fakes across the countryWhy is it that today's regular dealers are not good? In the face of a large number of fake headphones, the channel of genuine headphones is vulnerable. Where do you think the fake headphones are sold? It is difficult to see in regular headset dealers, and fake headsets tend to go through consumable channels. Consumables are the marketing method of taking profit as the fundamental point. They will not look at the quality of the products. As long as the headset can bring profits, even a piece of money can enter the channel.
In this way, a consumable channel drives countless wholesalers and distributors across the country, infiltrating fakes into every counter at the fastest speed. That's why there are so many fake headphones in today's stores. Second, the disadvantages of network and entity regulation have caused fake headsets to be sold in blatantly. In the physical store, if a small counter purchases from us, it takes 500 yuan for a headset, and the fake only needs 50. For a counter without a bottom line, it is easy to choose a fake, and the genuine one loses one. channel.
Unsupervised on the channel is the most troublesome thing to do as a genuine agent. From the expression of Mr. Li, we saw its helplessness. In addition, the simulation of fake headphones is getting higher and higher, and fake merchants hire a large number of gunmen to attract consumers in the form of group purchases in major forums. The most important thing is that the price strategy of fakes is threatening authenticity. They use the international version as a cover and use high prices to guarantee the so-called "quality". Some rookie users can't find their way.
Another channel is the network. Speaking of the network, our dealers seem to be more excited. "The network is a blank area, 99% are fake!" From the current point of view, Taobao is in a blind eye to fake headphones, and now the fake business is divided into two Class, one is brazen to tell me that this is high imitation; the other is to be fake. The latter slowly became "true" when it was long.
We have no way to retreat
In fact, the reason why fake headphones are so mad is to make money. In the face of today's social pressure, many businesses have begun to move toward the abyss of fake headphones. The profit of fake headphones is often several times or even dozens of times. Selling a headset makes more money than selling genuine. They have no reason not to choose fakes.
How do genuine headphones survive?
Compared with the past, the profit of the genuine earphone dealers has gradually decreased, and the impact of the fake purchases again and again has created an illusion that the "genuine is profiteering, and the fake goods are more affordable". Therefore, genuine dealers are forced to continuously reduce their profits. From the perspective of consumers, this is a good thing, things are cheaper and more affordable. But in fact, this will directly lead to the diminishing profits of dealers at each level. In the end, everyone will not make money, and will not sell genuine products and sell fakes. Therefore, the harm of fake headphones is devastating.
What are we left?After chatting with Mr. Li, we deeply felt that the domestic earphone channel is on the verge of crisis. If it has been in this unhealthy development situation, perhaps one day consumers will never be able to buy genuine licensed headphones. Therefore, from the regulators, channel providers to consumers, all three aspects should be unified to support genuine. Because at present, the quality of genuine products is insurmountable for fakes, especially the sound quality adjustment, fake headphones are obviously not opponents.
As long as the user understands the advantages and values ​​of genuine products, and exposes the crimes of counterfeit goods, we can make the earphone channel return to the benign development many years ago. On the channel, merchants should not only pay attention to small profits, but lose a large number of potential customers. After all, fake goods are bought and sold by a hammer, and by selling genuine products, they can have a large number of repeat customers, and will not kill the products.
And as a consumer, have you made a choice?
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