LED lighting inflection point or see the brand battle

The price war is the process brand battle is the final destination
From the financial statements released by major listed companies at the beginning of the year, it is not difficult to find that even if the turnover of some companies is increasing, the profits are declining. One of the important factors is the decline in profit space. The reporter has listened to many companies. Complains: "The profitability of LED is lower than traditional lighting."

The reasons behind the search are nothing more than the price wars that merchants use to compete for the market. Even if everyone understands that this is a double-edged sword, when everyone raises the sword, they eventually have to Into the price war in the melee. But how many companies have Foshan lighting abundant funds to support the end? "Price killer" to kill those second-rate or third-rate enterprises.

LED lighting, the hottest industry at the moment, has a lot of difficulties behind it, and price wars restrict the development of the industry. True, price war is an effective way for companies to attack cities. In the reshuffle period, the price war is a normal industry killing. Excessive price war will lead to a decline in the quality of corporate products, and slowly lose the market, but in the end have to return to branding.

It can be expected that the price war is only a "process" of the killing period. After a period of fierce competition, the price will reach the bottom, and the "brand fight" will enable them to recuperate and grow.