Next-generation home audio system - SONOS Shanghai flagship store experience and new Playbase early adopters experience

Recently I had the opportunity to come to Shanghai. In addition to completing my work, I also did several meaningful things. As a user of SONOS (the blessing of ZDM), SONOS' wireless broadcasting system has become an important part of my life. As part of this, I always wanted to add a few partners to my family’s SONOS system. Unfortunately, the second-tier cities did not have the opportunity to try out new products to experience. This time I came to Shanghai’s SONOS flagship store to feel the charm of other SONOS products, write a small note, and hopefully SONOS interested friends are a little help.

As a brand that can be divided with many well-known audio brands such as BOSE, B&W, and B&O, although SONOS was founded late, its innovative internet concept and excellent product quality and minimalist design have made it a few years. It quickly became popular and gained good reputation overseas. It has become the benchmark for the next generation of home multimedia systems. Due to the late entry into the country and the relatively high price positioning, it has not gained greater popularity among the general public. We can also see SONOS’s efforts in entering the domestic market. At present, we have opened flagship experience stores in Beijing and Shanghai to allow more friends to experience the charm of SONOS. We hope that we can continue to promote it at home and let more friends know and To understand this brand and to learn more about SONOS's friends, check out my previous reviews.

After having a SONOS product, the first time you use it, you need to register as a SONOS member. After that, you will receive app updates and new product promotions from time to time. Actually, I didn’t include SONOS in my itinerary before coming to Shanghai. Two days before departure, I received a push mail from SONOS, and the new PLAYBASE went on the market. This roused my interest, and it was just a leisure time. I decided to experience this new product launched by SONOS this year.

Sonos app also has pre-sale playbase notifications.

In fact, SONOS is also a boutique route. For a long time, only Play:1, Play:3, Play:5 and Playbar, SUB are currently the main products (for the moment, the routing class does not say). The launch of Playbase is actually just a similar product of Playbar with the function. Before the actual experience, I did not think this product would be amazing, and because of the coincidence with the Playbar product, I didn't even understand why SONOS will launch such a product. A new product, but after the experience, I understand the good intentions of SONOS.

Sonos currently has three official flagship stores in China, two in Beijing and one in Shanghai, the third floor of Kerry Centre, West Nanjing Road.

At the same time there are also many authorized dealers and Apple Store cooperation, authorized dealers are mostly in Beijing and Shanghai, only one in Shenzhen, and Apple stores throughout more of the first and second tier cities, but overall speaking, can see the figure of SONOS There are not many places. I hope that in the future, I will be able to promote more and more and let more cities experience the charm of SONOS.

Slightly regrettable, because when I went to experience, I did not want to write this article, so I only took a few photos, so I found a few in-store pictures (invaded) on the Internet. This experience shop area is not Very large, about 50 square meters, covering the product area, as well as the home simulation area, there is a Play:3 simulation small study, and a set of Playbase, SUB and two Play:1 simulated living room, as well as collections At the platform next to the Play:3 area, a staff member greeted me enthusiastically and asked where they learned about SONOS. After getting an answer from the old user, the clerk enthusiastically introduced me to today’s protagonist. PLAYBASE and invited me to experience it.

SONOS wireless smart audio system WiFi wireless smart home theater 5.1 audio speakers echo wall fiber HD subwoofer standard combo package 14320 yuan Jingdong direct link

At present, Playbase has not logged in to the electricity supplier and can go to the flagship store to make a reservation.

The white one below the TV is the new Playbase. You may not feel it without a closer look.

Playbase's S-type bass guide hole, after many trials made this way, to avoid the occurrence of noise and vibration.

Playbase dismantling map, it is said that engineers tested more than a dozen Prototype prototype, and finally chose the most perfect solution, and because the reverse hole of the low-frequency horn can not be placed in such a small space, and finally designed into an S-type The model can be solved, making the current Playbase without any noise, but also has a better low-frequency performance.

With more than 40,000 holes in the body, the sound is transmitted to the user's ears without any resistance.

The black and white dual-play Playbase, with an injection moulding process and custom glass-reinforced carbon resin, can effectively reduce vibrations under the television. Sonos claims that it can “support the weight of the entire TV set and remain constant over the years” while ensuring sound. The 43,000 holes that are also molded through the grid surface are transparent.

After I explained to the clerk why I didn't understand why Playbar had to launch a Playbase product, the clerk explained the concept and configuration of the new product to me in detail. Playbase is a new masterpiece that has been developed for several years and contains 10 different sized loudspeakers with separate Class D amplifiers, 3 trebles, 6 midranges, and a new bass compared to Playbar. First, the sound quality is improved relative to Playbar, and secondly, Playbase is relative to Playbar. Better integration with the TV on the TV cabinet can be better integrated. According to the survey, about 70% of TV users will choose to sit and put, rather than wall-mounted, which is the original intention of SONOS launch Playbase, and By contrast, the columnar shape of Playbar's sound bar is more suitable for wall-mounted TVs, and in terms of shape design, Playbase is more modern, and the minimalism that SONOS has always flattered is still alive and bright. Black and white can be done according to their decoration style. Combining and putting it into your home is definitely a craft that glorifies the living room.

Soon, the clerk invited me to use the mobile phone APP to select their favorite songs to audition, according to the clerk's own feelings, first of all Playbase's sound quality has been improved on the basis of the Playbar is not weak, although 10 speakers compared to the Playbar 9 The bass horn was added, but in fact the most obvious improvement in the senses was the improvement of the high frequency. I listened to some of the songs I was familiar with. In the violin's high frequency and drum kits, Playbase was better than the Playbar I listened to every day. It has improved a lot and added a lot of gorgeous feelings to the music. In particular, the cymbals have been deducted, each rhythm and details have been heard more clearly. Then the clerk played the SONOS official propaganda video, in which raindrops hit different materials. On the other hand, different effects are reflected, and there is really a feeling of “big bead beads falling off the jade plate”, and due to the newly added low frequency horn, Playbase’s low frequency response and volume sensation are significantly higher even without the SUB. After Playbar's, the clerk turned off the surround Play:1 and SUB to let me audition, although it was subject to Playbase's design and volume in the surround sound field. I still did not completely satisfy me, but in terms of the degree of richness of the music and the level of detail, it was indeed an improvement over Playbar. After I expressed to the clerk that it was a pity that I could not buy another one, the younger brother also With the recognition, the rapid development of science and technology is really difficult to keep up with the pace of updating, but for the first time the choice of family speakers friends, now have a better choice.

Unfortunately, for the decoding and connection of previous Tucao friends, Playbase still has only one fiber interface. As for the decoding of DTS, although I did not ask, it is estimated that it is still missing, and this is also the concept of SONOS. A different manifestation. In terms of selling price, the domestic still is the same 5580 yuan as Playbar. Therefore, Playbase is by no means a substitute for Playbar, and Playbar is not so outdated. Playbase will work with Playbar to provide different options for different users. Playbase now offers pre-sales in Beijing and Shanghai, and friends who like it can also experience it first.

Previously released Playbar is more suitable for use with wall-mounted TVs.

After experiencing the charm of new products, I went to try Play:3 and Play:5 because in the second-tier cities, I hadn't had a chance to experience these two products before, and I have always added new devices to the SONOS system at home. The intention (SONOS really is a pit, jump in and can not get out), audition and found that the new Play:5 is indeed a good choice for the same price, it can be said that the basic sound quality and Playbar almost, but in volume more Suitable for use in other rooms except the living room, but it is a 3980, the price of a stereo pair of 7960, really need to be carefully considered to start, compared to Play:3's volume is more compact, but at the same time, the sound quality is indeed better than Play:5 is regarded as the transition between Play:1 and Play:5. It can also be seen that SONOS has subdivided each level intelligently, allowing users to have different choices. For me, naturally, The sound quality is first.

From top to bottom, Play: 1, 3, 5, respectively, is getting larger and larger, and the sound quality is getting better and better.

After a brief experience of the different products of SONOS, we thanked the staff for their goodbye. It can be said that the design style of the SONOS flagship store, the enthusiasm and professionalism of the staff, and the overall experience are all great, one-on-one services. Can make every user have meticulous care, which also strengthened my confidence in continuing to choose SONOS. This audition made me deepen my understanding of the products and concepts of SONOS. I hope that SONOS can launch more in the future. The best products for the user to bring better audio-visual enjoyment.

The evening also saw my big Equilibrium site, the perfect day.

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