Do you still remember the summer rain at Daming Lake? Or the iconic Nokia 3310? For the feature phone market, Nokia has never stopped moving forward. In fact, the company has remained deeply involved in this segment, where many other manufacturers have shifted their focus to high-end devices. This shift has created a gap in the low-end feature phone market, and Nokia has been able to capitalize on it, maintaining strong sales performance even today.
According to Counterpoint Research, a well-known international market research firm, they have tracked the number of Nokia handsets sold by HMD during the third quarter of 2017 (July to September). In terms of functional units, Nokia sold 13.5 million units, with the re-launched Nokia 3310 being one of the top sellers.
Now, the new Nokia 3310 is back with a fresh look and improved features. It supports 3G networks and offers up to 6.5 hours of talk time and an impressive 27 days of standby time. Priced around 399 RMB, it’s a solid choice for those who value simplicity, reliability, and long battery life.
Despite the rise of smartphones, the demand for feature phones remains strong, especially in regions where affordability and durability are key factors. Feature phones offer several advantages: they are more secure, as they typically run on closed systems like S40 or custom platforms, which prevent the installation of third-party apps. This makes them less vulnerable to malware and privacy breaches. Additionally, their lower hardware requirements mean they consume less power, leading to longer battery life and a more reliable user experience.
For many users, especially in emerging markets, feature phones are not just a backup—they’re the primary device. And with companies like Nokia continuing to innovate in this space, the future of feature phones looks more promising than ever.
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