Samsung plans to make SerifTV an iPhone in the TV field

According to foreign media reports, Samsung Electronics hopes that one day it will have its own iPhone time, but not in the field of smart phones, and replaced by television. An executive from Samsung’s television business said: “This is the iPhone in the TV. We have spent a long time developing this product that can achieve the same effect as the iPhone. This is a brand that will enhance the brand. The image of the product.” SerifTV is regarded as the pinnacle of Samsung’s high-end TV products that have been promoted in recent years.
SerifTV was jointly designed by the famous French designer brothers Ronan Buroullec and Erwan Buroullec. Samsung wanted to make it a piece of furniture, not just a TV.

It is understood that SerifTV's design is inspired by the "I" under serif fonts. It comes in three colors - white, red and blue - in three sizes - Ultra HD 40 inches, Full HD 32 inches, and Regular HD 24 inches. Two of them, which are relatively large, will also have TV stands so that they stand apart from the wall. In addition, the designers also paid special attention to the back of the TV. They covered a cloth board for the back interface.

What is rare is that Samsung chose this product to be published by Coletter, a fashion concept store in Paris. According to the Samsung executive, at the time, Chanel's chief designer, Karl Lagerfeld, bought two SerifTVs.

At the end of last month, SerifTV 32-inch and 40-inch models were sold in limited quantities at some luxury home stores and design stores in Korea. Their prices were 1.39 million won (equivalent to 7,923 yuan) and 1,99,000 won (equivalent to 11,343 yuan). yuan).

Now, for large technology companies, apart from restoring profitability, they have begun to pay more attention to the high-end consumer electronics market. Recently, South Korea’s rival South Korea’s rival LG Electronics has launched a luxury refrigerator called LG Signature, which costs 8.5 million won (equivalent to approximately RMB 48,450).

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