As the 2017 Chinese Lunar New Year, the first LED company officially entered the final listing stage, Sanxiong Aurora is about to usher in the official listing. Zhang Yutao, chairman of Sanxiong Aurora, gave his own unique insights into the LED industry during the roadshow.
(1) Brand barriers. The overall market capacity of the lighting industry is huge, and the homogenization competition between medium and low-end products is serious. The brand is not only an important factor in establishing long-term trust relationship between enterprises and distributors, but also a key factor in establishing market position and attracting consumers. For newly entered lighting companies, it is difficult to promote the brand in a short period of time and get market recognition.
(2) Marketing channel barriers. Due to the rapid replacement of products, channel resources have always dominated the competition in the lighting market. Only by establishing stable and perfect sales channels can we face market changes and enhance market competitiveness in a timely manner.
The construction of sales channels requires long-term accumulation and precipitation, and the requirements for capital investment and management of enterprises are also high. It is difficult for new industrial enterprises to establish in a short period of time. Sales channels are one of the major obstacles faced by newcomers.
(3) R&D design barriers. There are widespread imitation problems in green lighting products on the market, and the products lack technological breakthroughs and unique design innovations. Only by continuously innovating in research and development technology, increasing the research and development and process improvement of new products to meet the needs of end users can the company's market position be guaranteed.
(4) Product diversification barriers. Consumer demand is increasingly diversified and personalized. The market demand for lighting is no longer limited to “illuminationâ€, but rather to its light effect and overall decorative effect. Only a single category of products can not meet the needs of the current market, companies need to continuously develop new products to meet customer needs, in order to enhance market competitiveness and win more market share.
In the future planning of the company, Sanxiong Aurora will continue to develop, produce and promote high-quality green energy-saving lighting products, especially LED intelligent lighting products. At the same time, in response to the growing demand for LED home lighting market, the company intends to increase investment in the research and development, production and marketing of LED home lighting products.
Sanxiong Aurora (300625) disclosed the online subscription number in the evening of March 8, with a total of 126,000 winning numbers, and each winning number can be purchased for 500 shares. As the initial effective purchase ratio on the Internet was 5,851.88080 times, more than 150 times, the issuer and the lead underwriter decided to initiate the callback mechanism, and 50.00% of the shares issued this time were returned to the Internet by offline.
Sanxiong Aurora plans to publicly issue 70 million A shares this time. After deducting the issuance expenses, the total amount of proceeds will be invested in the following projects: LED green lighting expansion project, LED intelligent lighting production base construction project, R&D center expansion and upgrading project, The physical marketing network is sinking and perfecting expansion projects, O2O e-commerce platform construction projects, and cross-border e-commerce overseas market expansion projects.
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