In 2017, General Secretary Xi Jinping emphasized the direction for the continued prosperity and development of socialist literature and art. The 19th National Congress of the Communist Party of China introduced a new development concept from a national strategy perspective, aiming to promote the flourishing of socialist culture, including radio and television, in the new era. It outlined new strategies and policies that shaped the cultural landscape and reinforced the role of media in national development.
The State Council and the China Affairs Office issued the "Opinions on the Implementation of the Inheritance and Development Project of Excellent Traditional Chinese Culture," offering guidance for the theory and practice of broadcasting and film in preserving and promoting traditional values. The "National Outline for Cultural Development Reform during the 13th Five-Year Plan" highlighted the growing importance of the cultural industry as a pillar of the national economy, with the radio, film, and television sectors playing a key role. Additionally, laws such as the "Film Industry Promotion Law" and the "Public Cultural Service Protection Law" were implemented, ensuring legal support for the growth and development of the sector.
First, forward-looking planning and macro-level policies guided the transformation and upgrading of the radio and television industry. On September 27, the General Administration of Press, Publication, Radio, Film and Television released the "13th Five-Year Development Plan," aiming to enhance public opinion dissemination, influence, credibility, and cultural services by 2020. The plan promoted digital and smart transformation, improved cultural security, and strengthened the global outreach of Chinese content. The initiative provided a clear roadmap for the industry's future, focusing on innovation, integration, and technological advancement.
Second, a content-driven policy mechanism was established to foster cultural prosperity and reinforce cultural confidence. A key directive from the General Administration emphasized the need for TV channels to focus on educational and cultural communication, setting high standards and prioritizing positive content. This included limiting the airtime of celebrity-driven programs and increasing the broadcast of science, technology, and economic content. Additionally, guidelines were introduced to regulate the cost allocation in TV dramas, capping actor salaries to ensure sustainable production quality.
Third, network audiovisual supervision was strengthened to maintain order and uphold core values. Regulations were introduced to control online news and audiovisual content, ensuring that only legally compliant material was distributed. Platforms like Tencent, Sina Weibo, and ACFUN faced strict scrutiny, with some services being suspended or shut down due to violations. The implementation of these rules marked a shift toward stricter enforcement and greater accountability in the digital space.
Overall, 2017 marked a pivotal year for the Chinese broadcasting and media industry, characterized by strategic planning, content regulation, and enhanced oversight. These efforts not only supported the growth of domestic media but also aimed to project a more responsible and culturally rich image globally.
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