Who is the alarm for the shutdown of Zhongshan Guolong Electric Lighting?

[Source: Gaogong LED 's " LED Lighting Channel" magazine January issue / He Xingling]

Some time ago, the news of the closure of Zhongshan Guolong Electric Lighting Co., Ltd. caused an uproar in the industry. Founded in 1998, the company is a local company engaged in the production of energy-saving fluorescent lamps earlier in Zhongshan. It owns five brands: Sori, Ou Sheng, Weikai and Moore. When the national dragon lighting people go to the empty space, the energy-saving lamp companies are more concerned about thinking.

It’s not a transformation, there is a good development. Pan Shudong, Chairman of Changzhou Huayue Electronics Co., Ltd.

The big waves are sanding, Guolong lighting is not in danger, and it is normal to be eliminated. When a hero falls down, there is another hero. This is an inevitable phenomenon of the development of the times and industrial adjustment. Energy-saving lamps still have a market, including incandescent lamps, and there is also a market, which mainly depends on the needs of consumers. No light source is omnipotent, not perfect, energy-saving lamps have not been eliminated, only partially replaced.

The most important thing for energy-saving lamps companies is to do their own products and not blindly follow the trend. Why do you have to change? If you change to LED, isn't LED overcapacity? The development of LEDs has led to a gradual decline in the profit and production space of energy-saving lamps. This requires energy-saving lamps companies to specialize in doing things, to determine the positioning of their own enterprises to decide. Transformation does not necessarily lead to good development. Enterprises are more likely to consider how to find a way of life that suits them. The so-called "arms are not normal, water is inconstant."

Energy-saving lamps enterprises must be positioned and selected Pan Shudong, Chairman of Changzhou Huayue Electronics Co., Ltd.

With the advancement of LED waves, the pressure on energy-saving lighting companies has increased significantly. Now there are many LED companies, marketing and enterprise management, cost and operating mechanism are issues that all enterprises need to consider. Enterprises also need to position their own products, do high-end or low-end products, the company's research and development, production capacity directly affect production costs and later profits. LED green energy-saving lighting will eventually replace the original lighting method. Although there are problems such as short life and immature technology in the early stage of development, it seems to have been solved. Product replacement is an inevitable law, just like CRT is replaced by LCD is a truth.

LED new products have high prices and high profits. If the price is similar to energy-saving lamps, will everyone choose energy-saving lamps or LEDs? LED manufacturing process, material cost, and product yield all directly affect product cost. Today's electronic products are getting cheaper, so many products are either upgraded to maintain prices or eliminated.

Energy-saving lamps will not be eliminated in the short term, and consumer groups have decided that energy-saving lamps have a broad market. Household energy-saving lamps still have a certain living space, but office or commercial lighting is highly likely to be replaced by LED products.

The promotion or regulation of industrial policies has a great impact on enterprises. In the past few years, national policies have generally favored energy-saving lamps. Many enterprises have developed rapidly, but if they can survive for a long time, it depends on their own later development. It is not enough to have policy support. Energy-saving lighting companies are under great pressure because of the increasing number of companies, many of which have no long-term planning, and vicious market competition has caused many companies to be short-lived.

After all, the enterprises that produce "high, fine, and sharp" products are a minority. To make the long-term development of the enterprise, we must do a good job of positioning and choosing the enterprise itself, and constantly ask ourselves: What can I do? What have I done? Growing up in constant self-regulation.

Guolong’s collapse is not accidental. Gao Wei, deputy secretary general of Sichuan Electric Lighting Association

"If you don't want to do everything, you can't make a fortune; if you don't seek the overall situation, you can't find a domain."

In the fierce market competition, the management of the company is very important. Some people think that the closure of Guolong Lighting is due to the impact of LED, which is not entirely correct. There have been many companies that have closed down without LEDs before.

With the emergence of enterprises selling traditional energy-saving light source products, the phenomenon of unclear enterprise positioning is increasing. In the most competitive market, Guolong’s marketing and promotion began to shrink. For a while, it was the production of hybrid powder energy-saving lamps, which led to the loss of word of mouth.

In the fourth quarter of 2010, Sichuan Quality and Technical Supervision Bureau conducted a special spot check on the quality of self-rectifying fluorescent lamps in Guangdong Province. A total of 30 batches of products produced by 26 enterprises were randomly selected and tested according to this special spot check program and related product standards. Qualified 12 batches, the pass rate of the spot check was 40%. There are 18 batches of products produced by 16 companies that are unqualified. The main problems are: power, initial light efficiency and other indicators do not meet the standards. Among them, YPZ220E2UΦ1213W Sori Illumination fluorescent lamp produced by Zhongshan Guolong Electric Lighting Co., Ltd. was listed as a substandard product.

It can be seen that the closure of Guolong Lighting is not an accident. It is only a moment of profit. The management method of long-term planning has become a victim of product renewal. Sitting on the well and looking at the heavens, I can't see the sun rising east and west; I saw a glimpse of one, and I can't see the oriole. In the fierce market competition, if the energy-saving lamp enterprises do not have a whole realm and do not have a sense of overall situation, they may drown in their own small lake. Enterprises should adjust their business management strategies in a timely manner.

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