Zhongshan Guzhen Light Fair is getting tired and the brand is remarkably rare.

[Source: "Engineering LED- lighting market," the November issue of reporter / Zhou Jianhua]

status quo

"Starlight" is no longer unbalanced

"There are basically LEDs, and there are no well-known brands. The products are not homogeneous and can't see the bright-looking styles and cutting-edge technology." A dealer from Liuchang, Nanchang, Jiangxi, told the "Lighting Market" reporter.

Mr. Liu has been operating crystal lamps in Nanchang for 5 years. Because there are fixed cooperative brands, not every lamp fair participates. "This year, mainly to expand the LED terminal business, I hope to choose potential LED brand companies to cooperate and win the total generation of Jiangxi." However, this exhibition is a bit disappointing.

During the week of the exhibition and the week after the show, the reporter randomly interviewed 15 business leaders and 6 participating dealers. The more summed up is: "Wang Xiaoer is a New Year, and a year is not as good as one year."

“The Zhongshan Light Town Fair, which is famous for its lighting, this year, the number of lighting companies is very poor, not to mention the new products. The LEDs are also uneven. Even in the 2008 and 2009 under the financial crisis, This session has a look."

In 2008, the financial crisis was on the rise, but the gold medal pavilion launched by the Fair was the highlight of the industry. The presence of first-line brands such as NVC, Opp, Sanxiong, Aurora and TCL Lighting has ensured the quality of exhibitors at the Fair. After the major brands circled the exhibition, they launched the theme activities: NVC Lighting launched a high-efficiency energy-saving product with a strong battle, Tianlang Electric invested nearly one million yuan to organize “Thousands of People Purchasing Group”, Sanxiong? Aurora held 500 business exchange meeting, Jonson Lighting spokesperson Zeng Zhiwei personally visited the exhibition site, and Lao Shi Lighting created a visual feast of “body painting”... In addition, the organizers held the “social responsibility of leading enterprises”, “China's lighting industry wealth and capital”, “the marketing misunderstanding of the lighting industry and the solution”. Large forums such as "The Way" have given the Expo a richer connotation.

If the 2008 Light Expo is the brand's world, then the 2008 Light Expo will be the star of the world: Op Lighting will promote the Expo theme pavilion, Meidiemei spokesperson Fu Yiwei will come to the scene, Korean modern lighting Signed South Korea’s Miss Zheng Zheng, Yan Hao’s advertisement for Fan Bingbing, Minnie’s “packaging” Ying Ying, and thoughtful thinking about Li Xiang. Almost all companies with spokespersons have vigorously promoted spokespersons. Affected by the financial crisis, the overall quality of the 2009 exhibition has declined slightly compared to 2008, but the positive enthusiasm of the manufacturers still makes the exhibition colorful.

This year, according to the figures released by the Organizing Committee of the Light Expo, there are 614 exhibitors, of which more than 350 LED exhibitors accounted for 59% of the number of exhibitors, a significant increase year-on-year. However, the reporter found on the scene that most of the third- and fourth-line brands in the LED field, and even the accessory manufacturers are in the same Taiwanese market. There are only a handful of first- and second-line brands of lighting lighting, even Zhongshan’s old lighting companies such as Shengqiu, Kaiyuan, Xinteli, etc. Not seen. In fact, compared with the horizontal comparison of exhibitors in the past five years, the quantity may not change much, but the quality has dropped significantly. At the time of the 10th Light Expo, the participating companies were mainly local enterprises, and the number of brand enterprises outside the town and abroad increased.

In this year's Light Expo, exhibitors in Zhongshan City accounted for 76.2%. In this list of local companies, there are no more well-known brands such as Mulinsen, Taiteng Lighting, Honeywell Langen, Pinshang Lighting, and Ou Dier. For the light fairs based on local small and medium-sized enterprises, it can be said that it is difficult to see the industry's wind direction, but it can see the development status of the ancient town of Dengdu.

“The year before, we were more worried, and the popularity of the exhibition will gradually decline. Everyone also called on the government to come up with effective measures to promote the improvement and transformation of the brand exhibition from positioning and form to 'content'. But it still has no effect.” A multi-year participation lamp The fair, the head of the local LED company that just moved the industrial park from the ancient town to Xiaolan, said bluntly to the reporters of "Lighting Market".

the reason

The rise of the store lights dilute function fades

The development history of more than 20 years has created the ancient town of Dengdu, where the resources of industrial clusters are mature. The 11th edition of the Light Fair has also led the trend of China's lighting industry, and made a great contribution to the process of setting up China's "lighting capital" in Zhongshan Guzhen.

However, why did the Guzhen Light Fair go from bad to worse in recent years? The general manager of Xinteli Lighting is quite representative. “The lighting street and the light fair are close at hand. The newly developed or old classic products of the lighting street market are all exhibited all the year round. Why bother to go again? According to the introduction, Xinteli has been in use for more than two years in the flagship exhibition hall of the World Trade Plaza, and the newly developed LED modern lamp is “hidden” inside the exhibition hall. “Enterprises with R&D capabilities will put new products in the exhibition hall to prevent plagiarism.”

According to the statistics of the reporters, the current town of Lighting Street, which is about 8 kilometers long, has more than 4,000 lighting and lighting outlets. Since 2010, the ancient town has raised a hot spot for the construction of the store. The lights are all opened on the market with an average of more than 50,000 square meters, including the Lighting Times Square, Shimao Lighting Plaza, Yinquan Lighting Plaza and Dongfang Yusheng Lighting Plaza. In addition, the number of professional lighting stores in the ancient town and surrounding areas will exceed 2 million square meters in the next two years, including the National Lighting Plaza, the Taikoo Lighting Plaza, the Star Alliance Center, the Huayi Lighting Plaza, the LED Kyushu City, and the Guangbohui.

With the continuous optimization and upgrading of the lighting industry in Guzhen, especially the rise of many large professional stores, and the industrial foundation of many lighting and lighting manufacturers, the ancient town itself has become a huge “exhibition”. Buyers in need do not deliberately wait until Every October, the Light Expo, but at any time to the ancient town to understand relevant industry information and trade cooperation.

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