In the past two days, the circle of friends was swept by the "first batch of 90s." After searching on the Internet for "the first batch of 90s," the results were all bald after the first batch of 90s. They were already divorced and had quick eyes. Hey, he's already gone....
It must be said that on the Internet, the first batch of 90s was too tragic. In reality, what is the status of the first batch of post-90s? Suning Tesco uses double-twelve big consumer data to tell you the truth about the first 90s.
For the 90's, digital products are what they are keen to buy, but the first batch of 90s to buy digital products is no longer just for their own interests and hobbies, more is to buy smart locks for parents, buy children's smart watches for children For home purchase intelligent sweeping robots and smart TV boxes.
On the same day, the sales volume of Suning's smart digital products increased by 870 percent year-on-year. Samsung's sales of smart door locks alone had exceeded 1,000, while children's watches exceeded 50,000, and television boxes exceeded 60,000 units. In these digital products, nearly 60% are purchased after 90, especially 90-93 years after the first 90, is the main consumer of smart home products, has become the pillar of the home.
Of course, in addition to buying smart home products for their families after the 90s, they also have their favorite products, such as Sony Micro, Millet Balance, and Drone. On the same day, Suning’s e-camera products increased by 390% year-on-year, with micro-single accounts for more than 40%, and millet balance car sales also exceeded 3,000, and 80% of these trend digital products were bought after 90s. Accepting the latest smart products is a remarkable tag after 90.
At the same time, in addition to smart digital products, the 90's have also demonstrated increasingly strong purchasing power on large items. For example, in the automotive sector, more and more people have owned their own cars after the 90s. In Suning's e-commerce platform, the sales volume of automobiles and auto supplies increased significantly. The sales of auto supplies on the 12th day increased by 155% on a week-to-day basis. A variety of products such as oil, driving recorders, tires, car purifiers, and additives were sold out.
According to Suning's consumption data, in the current auto market, the percentage of consumers after the 90's has reached nearly 30%, and the share of the population is rapidly expanding. After the 90s, it will become the main force driving the growth of the auto consumption market. The favorite brand of automotive products, in addition to Castrol, Mobil, Michelin and other veteran products, emerging brands such as Small Ant, Whirlpool, Philips, Yi Li, etc. are also accepted by the 90 after they are keen to accept new things.
From this year's Double XII Suning's consumption data, it can be seen that the first batch of real life after the 90, they not only did not become a monk, but most of them have already married, and has become the pillar of the family, whether it is smart digital products, smart home products Or automotive products, the purchasing power after 90 can not be underestimated.
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