The 2018 China Home Appliances and Consumer Electronics Expo (AWE2018) is now in its final countdown. As one of the most significant events in the global home appliances and consumer electronics industry, AWE serves as a crucial platform for companies to showcase their latest innovations and introduce groundbreaking products. Among the many highlights, Philips TV’s debut at this year’s exhibition has drawn considerable attention.
With over 127 years of history, Philips TV continues to uphold its brand philosophy of “Innovation for You.†In recent years, the brand has strategically positioned itself in the high-end television market. This time, Philips will unveil its new OLED TVs equipped with P5’s world-renowned image enhancement technology. These ultra-thin, wall-mounted designs resemble artistic “crystal illusions,†blending seamlessly into any living space. Additionally, the new AI-powered TVs featuring IntelliSense and Tencent Cloud’s interactive system will make their debut at AWE2018.
Since its first television prototype in 1925, Philips has consistently pushed the boundaries of innovation in the TV industry. At AWE2018, the event is not just about showcasing cutting-edge technology—it’s also a glimpse into the future of smart living under the theme “Visions, Enjoy the Future.†It's an opportunity for brands and consumers alike to experience what tomorrow holds.
The TV market is evolving rapidly. After years of rapid growth, China’s home appliance and consumer electronics sector is entering a new phase of development. Changes in distribution channels, international trade dynamics, and technological advancements have all contributed to shifting market conditions. At the same time, consumer preferences are moving from mass consumption to more refined, quality-driven choices. This shift has created new opportunities for the TV industry.
As the Internet of Things (IoT) transforms homes into smart ecosystems, TVs are no longer just entertainment devices—they’ve become the central hub of smart living. Philips TV is at the forefront of this transformation, focusing on delivering innovative solutions that enhance user experiences across different scenarios. The new products introduced at AWE2018 reflect this vision, offering smarter, more immersive experiences.
Philips TV has been actively shaping the market through strategic initiatives like “New Retail†and the “Three Good TVs†concept—good hardware, good content, and a strong brand identity. This approach has helped the brand gain a solid foothold in the Chinese market. With a stronger focus on smart technology and user-centric design, Philips aims to lead the next wave of innovation in the global TV landscape.
In terms of retail, Philips has launched a new “New Retail†model, which includes flagship stores like the world’s first VM2.0 design store in Shanghai. By 2018, the company plans to open over 1,400 “Internet+†experience centers nationwide, enhancing online and offline integration.
At the product level, Philips offers a comprehensive lineup covering all major trends in the market, including AI, large screens, and high-quality OLED technology. The AI-powered TVs set to launch in 2018 are expected to be among the most anticipated products at the event.
Looking ahead, the future of smart living is all about interconnectedness—people, devices, and environments will be seamlessly linked through intelligent screens. Philips TV is well-positioned to lead this transformation, offering products that meet the growing demand for smart, personalized, and high-quality television experiences.
This exhibition represents a meaningful connection between Philips and its customers, as well as a platform for industry collaboration and inspiration. As the future of TV evolves, Philips remains committed to delivering innovative, high-quality products that enrich users’ lives.
Innovation is for you! AWE2018 is just around the corner, and Philips TV is ready to welcome everyone to explore the future of smart living. Come and witness the vision of tomorrow!
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