On March 6, 2018, just before the opening of AWE, China’s largest home appliance and consumer electronics exhibition, TCL, a global leader in home appliances, is set to unveil its spring lineup of new products. The company will showcase a range of innovative TVs across its X, C, and P series, demonstrating its forward-thinking strategies in quantum dot display technology and artificial intelligence. These developments are expected to shape the future of the consumer electronics industry.
TCL has been steadily rising as one of the most influential home appliance brands globally. In 2017, TCL Multimedia achieved remarkable growth, selling over 23 million LCD TVs—an increase of 16.4% year-over-year. This marked the strongest growth in five years, with the North American market seeing an impressive 131.5% increase. As a result, TCL solidified its position among the top three in the global color TV industry.
To further strengthen its global presence, TCL recently signed a partnership with Brazilian football star Neymar, who plays for Paris Saint-Germain. This collaboration aims to create innovative marketing campaigns around the World Cup, helping to boost the brand’s international visibility and drive its global expansion strategy.
Every year, TCL’s new products and technologies capture the attention of the industry. They act as a barometer for the color TV market and influence its future direction. With such a strong foundation in both technology and brand recognition, TCL continues to push boundaries and deliver cutting-edge innovations that redefine user experiences.
At this year's launch, TCL is expected to introduce advanced quantum dot TVs, including the next generation of X-series models. These TVs feature improved image quality, more vibrant colors, and enhanced audio performance, thanks to partnerships with leading audio brands like Harman Kardon. The integration of Dolby Vision and Dolby Atmos will elevate the viewing experience, offering cinema-like immersion right at home.
In addition, TCL will continue to explore curved screen technology, which offers a more natural viewing experience by matching the curvature of the human eye. This design reduces visual fatigue and enhances overall comfort. There’s also anticipation for the potential release of an 8K TV, setting new standards in resolution and clarity.
TCL is also making significant strides in artificial intelligence. Its new product lineup will be equipped with an AI system called “T,†developed in collaboration with tech giants like Google, Amazon, IBM, Baidu, and Tencent. This open AI platform will integrate smart systems, voice recognition, content delivery, and services, ensuring users enjoy the latest advancements in technology.
With AI, users can control the TV using voice commands, search for content effortlessly, and even manage other smart devices in their homes. This ecosystem extends beyond the TV, offering a seamless smart living experience.
Thanks to its strong technological foundation and strategic vision, TCL is well-positioned to achieve great success with its upcoming products. Mark your calendars for March 6th, when the full details of the new product launch will be revealed. Stay tuned for our exclusive coverage!
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