Opinion: The opinion of the ED Department e-book reveals a hot corner of the domestic e-book market. Whether the domestic e-book industry will form a new and powerful industry depends on the establishment of a one-stop pattern of hardware, software, and Internet update functions.
The Press and Publication Administration of the State Press and Publication Administration issued on October 10 issued the "Opinions of the General Administration of Press and Publication on Developing the E-book Industry" on the 10th, establishing an entry system for the rapidly developing e-book industry, and for enterprises engaged in e-book related businesses. Implement classification approval and management. This system is a big plus for the domestic e-book industry. As the largest e-book company in China, the second day stock price rise and close of Hanwang Technology is the best response, but the impact of a piece of opinion on the entire e-book industry in China is not only this, A series of problems ranging from hardware devices to book copyrights to network updating tariffs are testing the domestic e-book market.
First of all, hardware devices face enormous market competition pressure. There are also many domestic enterprises that make e-books. Hanwang and Founder have invested huge financial resources in research and development of new products, and there is no shortage of competitors in the international market. Apart from professional e-book products such as Amazon's Kindle, there are many non-professional grades. But still quite competitive products like Apple's iPad. Each of these products has its own advantages. For Kindle, the application of professional-grade books and the Amazon marketing model that matches the sales of e-books are in contrast to the fact that there is no supporting industrial chain in China; iPads and related tablet PCs that are completely out of touch with e-books are the biggest competitors for professional e-book products. Particularly in the face of a messy Apple product, the relative niche disadvantage of professional e-books is even more obvious, and long-tail theory is not ruled out. Consumers who are obsessed with books, but the effect of tablet PCs, have a strong ability to penetrate the e-book market. In addition, from the perspective of price, the low prices of Kindle products and the high prices of iPads and other tablet computers have certain impact capabilities for various types of domestic e-book markets. Therefore, in general, the competition of domestic e-book hardware device terminals is fierce.
In addition to the problem of hardware competition, it is the content that is plagued by e-book products. If there is no continuous source of content, e-book hardware products are a dead water, it is difficult to arouse the interests of consumers, and precisely the most problems in this area, this is a two-sided problem involving e-book content and Internet update mode. The contents of the e-books mainly include three categories: pure e-books of online literature, electronic versions of various types of paper books, and electronic versions of various current newspapers and magazines. First of all, there are competition issues among the three types of electronic content. Secondly, all types have their own characteristics. The pure e-book industry is dominated by a few industry websites such as Shanda Literature. Paper books have always been plagued by piracy and copyright issues. If the electronic version is not effective, piracy continues. The prevalence of hotbeds continues to erode the profits of paper-based books, while newspapers and magazines involve numerous departments. Different newspapers and magazines can hardly discuss electronic issues at the same price or pattern, making it harder to make electronic content more difficult. Unite. It is also worth noting that the content of e-books has been updated. At present, Hanwang, the leader in e-books in China, has done a lot of work in this area. Through joint efforts with 3G operators, he has established his own download bookstore and conducted his own library. Expansion, the attempt of Hanwang, also indicates that a clear industrial pattern will emerge. But at the same time, it also faces many problems. As a hardware manufacturer, the ability to grasp books and fine books needs to be improved, which also makes it necessary to increase the number of books, especially the number of fine books and newspapers and magazines. In addition, new books are updated. Subsequent related expenses and the related follow-up download fees of 3G operators are also quite troublesome for consumers. In addition, due to restrictions on supervision and other aspects, the numerous electronic information publications have made regulatory issues even more severe.
In short, the e-book market is a huge gold mine. On the one hand, the electronicization of e-books and original paper publications is booming, and, in the situation where the mobile internet is developing eagerly, it provides better access to content updates for hardware devices. These conditions provide the premise for the growth of the e-book industry, but the domestic e-book industry will not form a new and powerful industry, depending on the establishment of a one-stop pattern of hardware, software, and networking updates.
The Press and Publication Administration of the State Press and Publication Administration issued on October 10 issued the "Opinions of the General Administration of Press and Publication on Developing the E-book Industry" on the 10th, establishing an entry system for the rapidly developing e-book industry, and for enterprises engaged in e-book related businesses. Implement classification approval and management. This system is a big plus for the domestic e-book industry. As the largest e-book company in China, the second day stock price rise and close of Hanwang Technology is the best response, but the impact of a piece of opinion on the entire e-book industry in China is not only this, A series of problems ranging from hardware devices to book copyrights to network updating tariffs are testing the domestic e-book market.
First of all, hardware devices face enormous market competition pressure. There are also many domestic enterprises that make e-books. Hanwang and Founder have invested huge financial resources in research and development of new products, and there is no shortage of competitors in the international market. Apart from professional e-book products such as Amazon's Kindle, there are many non-professional grades. But still quite competitive products like Apple's iPad. Each of these products has its own advantages. For Kindle, the application of professional-grade books and the Amazon marketing model that matches the sales of e-books are in contrast to the fact that there is no supporting industrial chain in China; iPads and related tablet PCs that are completely out of touch with e-books are the biggest competitors for professional e-book products. Particularly in the face of a messy Apple product, the relative niche disadvantage of professional e-books is even more obvious, and long-tail theory is not ruled out. Consumers who are obsessed with books, but the effect of tablet PCs, have a strong ability to penetrate the e-book market. In addition, from the perspective of price, the low prices of Kindle products and the high prices of iPads and other tablet computers have certain impact capabilities for various types of domestic e-book markets. Therefore, in general, the competition of domestic e-book hardware device terminals is fierce.
In addition to the problem of hardware competition, it is the content that is plagued by e-book products. If there is no continuous source of content, e-book hardware products are a dead water, it is difficult to arouse the interests of consumers, and precisely the most problems in this area, this is a two-sided problem involving e-book content and Internet update mode. The contents of the e-books mainly include three categories: pure e-books of online literature, electronic versions of various types of paper books, and electronic versions of various current newspapers and magazines. First of all, there are competition issues among the three types of electronic content. Secondly, all types have their own characteristics. The pure e-book industry is dominated by a few industry websites such as Shanda Literature. Paper books have always been plagued by piracy and copyright issues. If the electronic version is not effective, piracy continues. The prevalence of hotbeds continues to erode the profits of paper-based books, while newspapers and magazines involve numerous departments. Different newspapers and magazines can hardly discuss electronic issues at the same price or pattern, making it harder to make electronic content more difficult. Unite. It is also worth noting that the content of e-books has been updated. At present, Hanwang, the leader in e-books in China, has done a lot of work in this area. Through joint efforts with 3G operators, he has established his own download bookstore and conducted his own library. Expansion, the attempt of Hanwang, also indicates that a clear industrial pattern will emerge. But at the same time, it also faces many problems. As a hardware manufacturer, the ability to grasp books and fine books needs to be improved, which also makes it necessary to increase the number of books, especially the number of fine books and newspapers and magazines. In addition, new books are updated. Subsequent related expenses and the related follow-up download fees of 3G operators are also quite troublesome for consumers. In addition, due to restrictions on supervision and other aspects, the numerous electronic information publications have made regulatory issues even more severe.
In short, the e-book market is a huge gold mine. On the one hand, the electronicization of e-books and original paper publications is booming, and, in the situation where the mobile internet is developing eagerly, it provides better access to content updates for hardware devices. These conditions provide the premise for the growth of the e-book industry, but the domestic e-book industry will not form a new and powerful industry, depending on the establishment of a one-stop pattern of hardware, software, and networking updates.
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