In order to further improve the business efficiency of each business unit (BU), and MediaTek's decision to merge Ralink, MediaTek’s operating class has decided to organize the second reorganization since the second half of 2010, bringing the original 1st and 2nd The division of the division of the business group was reorganized into eight divisions, among which, the newly incorporated Ralink was the eighth division. The relevant industry officials said that this means that MediaTek has regained the chairmanship of Chairman Cai Mingjie and general manager Xie Qingjiang, who will directly lead the regulatory framework. In the future, MediaTek will move toward the power and responsibility and military order model, and will directly test the performance of MediaTek in the second half of 2011.
In 2010, MediaTek divided the company into the first business group (BG1) and the second business group (BG2) in response to the resignation of former Xu Zhiqiang, the vice president of the mobile phone business group, and the resignation of the financial officer, Yu Mingjun, in which the first business group consists of General Manager Xie Qingjiang leads and heads the Optical Storage Business Unit, Digital Consumer Business Unit, and Digital TV Business Unit. The second business unit is divided into the first BusinessPhone Unit, which is in charge of the general feature phone, and SmartPhone, which is in charge of the smart phone. The Business Department, FeaturePhone Business Unit is led by Lu Pingxing and Yuan Diwen. The SmartPhone Business Unit is headed by Zhu Shangzu, former general manager of Multimedia Business Unit.
Related businesses revealed that the division of the original division of MediaTek was prone to the formation of multi-directional carriages and could not respond quickly to the terminal market and customers. As a result, Cai Mingjie recently decided to reorganize the original 1st and 2nd business groups into 8 major business units, respectively. It is TV, PC, OS (Optical! Storage), Feature Phone, Smart Phone, WCN (Wi-Fi and Bluetooth), WAT (WiMAX and LTE), and newly incorporated Ralink, all 8 divisions to general manager Xie Qingjiang reports that Tsai Ming-kee has continued to play the role of strategy planning and coaching in the past.
Industry figures pointed out that in the past few years, Xu Zhiqiang led MediaTek 2.5 = XX globally, plus the contribution rate of the mobile phone sector was as high as 70%. Xu Zhiqiang has absolutely the same layout and strategy for MediaTek mobile phone chip products. Dominant position, however, MediaTek has made a number of obvious mistakes in the layout of some mobile phone chip lines in recent years, such as the first delay in the deployment of TD-SCDMA technology, forcing MediaTek to quickly spend a lot of money to buy ADI's TD-SCDMA chip product line. To meet customer needs, but the final results are not ideal.
In addition, in 2010, Spreadtrum took the opportunity to enter the courthouse, and Morningstar also followed suit and grabbed the market to become the last straw of Xu Zhiqiang. This contributed to Xu Zhiqiang’s surrender of the soldiers and left MediaTek. Even though Xu Zhiqiang left his post, the administrative authority of MediaTek was reinstated. However, after all, facing many difficulties that need to be solved, together with the division of the original two major business groups, it has not been able to play a substantial role in the last six months and has not produced much benefit, making Mediatek's performance continue to fall all the way.
Therefore, MediaTek has recently decided to reorganize itself into eight major business divisions. We hope to use the core concept of BU and a one-to-one direct leadership to quickly save the efficiency and effectiveness of MediaTek in terms of operation and management. Before the arrival of the third quarter of 2011, we will re-launch our bright transcripts and show more significant growth in the second half of the year to win back confidence including shareholders, capital markets, customers and internal employees.
In 2010, MediaTek divided the company into the first business group (BG1) and the second business group (BG2) in response to the resignation of former Xu Zhiqiang, the vice president of the mobile phone business group, and the resignation of the financial officer, Yu Mingjun, in which the first business group consists of General Manager Xie Qingjiang leads and heads the Optical Storage Business Unit, Digital Consumer Business Unit, and Digital TV Business Unit. The second business unit is divided into the first BusinessPhone Unit, which is in charge of the general feature phone, and SmartPhone, which is in charge of the smart phone. The Business Department, FeaturePhone Business Unit is led by Lu Pingxing and Yuan Diwen. The SmartPhone Business Unit is headed by Zhu Shangzu, former general manager of Multimedia Business Unit.
Related businesses revealed that the division of the original division of MediaTek was prone to the formation of multi-directional carriages and could not respond quickly to the terminal market and customers. As a result, Cai Mingjie recently decided to reorganize the original 1st and 2nd business groups into 8 major business units, respectively. It is TV, PC, OS (Optical! Storage), Feature Phone, Smart Phone, WCN (Wi-Fi and Bluetooth), WAT (WiMAX and LTE), and newly incorporated Ralink, all 8 divisions to general manager Xie Qingjiang reports that Tsai Ming-kee has continued to play the role of strategy planning and coaching in the past.
Industry figures pointed out that in the past few years, Xu Zhiqiang led MediaTek 2.5 = XX globally, plus the contribution rate of the mobile phone sector was as high as 70%. Xu Zhiqiang has absolutely the same layout and strategy for MediaTek mobile phone chip products. Dominant position, however, MediaTek has made a number of obvious mistakes in the layout of some mobile phone chip lines in recent years, such as the first delay in the deployment of TD-SCDMA technology, forcing MediaTek to quickly spend a lot of money to buy ADI's TD-SCDMA chip product line. To meet customer needs, but the final results are not ideal.
In addition, in 2010, Spreadtrum took the opportunity to enter the courthouse, and Morningstar also followed suit and grabbed the market to become the last straw of Xu Zhiqiang. This contributed to Xu Zhiqiang’s surrender of the soldiers and left MediaTek. Even though Xu Zhiqiang left his post, the administrative authority of MediaTek was reinstated. However, after all, facing many difficulties that need to be solved, together with the division of the original two major business groups, it has not been able to play a substantial role in the last six months and has not produced much benefit, making Mediatek's performance continue to fall all the way.
Therefore, MediaTek has recently decided to reorganize itself into eight major business divisions. We hope to use the core concept of BU and a one-to-one direct leadership to quickly save the efficiency and effectiveness of MediaTek in terms of operation and management. Before the arrival of the third quarter of 2011, we will re-launch our bright transcripts and show more significant growth in the second half of the year to win back confidence including shareholders, capital markets, customers and internal employees.
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