Electric heater direction: art, small, smart

As the weather turned cold, "electrical heaters" for more than six months began to usher in the annual sales season. Because the sales cycle is short and the pressure on the company's inventory is high, many brands of electric heaters have been affixed with labels that are simple, rigid, and difficult to store. However, it is understood that some manufacturers have begun to become artistic, miniaturized and intelligent in order to attract consumers.

First, "downsizing" into the home environment Recently, when the reporter visited the Quancheng Road shopping district appliance store, found that heaters and other heating products have been placed in the store entrance, elevator exports, both sides of the channel and other conspicuous position, to meet customer inquiries, The need for purchase, heaters compared to other product counters are also equipped with more Purchasing Guide. According to various clerk introductions, the sales of electric heaters have gradually increased since October. The sudden change in the weather in the past few days has opened up the market for electric heaters. The electric heaters are not only selling well in the transition period before heating, but also heating. After the home temperature did not reach the ideal results, there were many customers who chose to use electric heaters to assist heating. Therefore, this quarter will be the season for sales of electric heaters.

Electric heaters have always brought warmth to consumers, but they have also been distressed by the slightly bulky and awkward shape of consumers as they are kept after each winter. However, the reporter visited and found that this year's electric heaters on the one hand and the city, with its small and lightweight new face to consumers bring many surprises. “This mini-type heater has an area of ​​no more than 20 square centimeters and can be placed in any corner. The thin-walled electric heater like a flat-panel TV is about 3 centimeters thick and can also be hung on a wall.” The sales personnel of a brand electric heater introduced that thin and thin type, ultra-thin type, and mini-type compact heaters have become the mainstream of sales throughout the store. This is also the direction that many manufacturers have focused on when designing this year.

In Gome, several people who are purchasing electric heaters say that electric heaters are used for a few months in a year and they should be designed to be small, otherwise it would be too much trouble to move in and out. In this regard, the industry sources said that the heater itself is a timely product, the company should consider more in the design of the convenience of its use and management, the space of the heater should be adapted to the consumer's home environment, its miniaturization Thinning is a reasonable trend.

Second, striding towards intelligence In recent years, with the development of science and technology and the improvement of people's living standards, "intelligent" seems to have become a "magic weapon" used by home appliance companies to increase product value and increase selling points. Similarly, in order to cater to the new needs of consumers, electric heaters have also transformed into “intelligent” ones.

At Quancheng Lu Suning Appliance, a guide buyer pointed to an electric heater and told reporters that in addition to the conventional heating function, consumers can set their own time to adjust their own temperature, and there are also available The odor-activated charcoal helps to improve the freshness of the air in the room. In addition to the splash-proof function, it automatically shuts off power when dumped to ensure safe use. It is understood that intelligent appliances have become very popular among young consumers and other high-end consumers who are pursuing high-grade products because of their higher security and more complete functions.

Electric heater is a kind of product that consumes electricity for a long time. Considering the current residents' ladder price policy implemented in China, the electricity consumption of electric heaters is also a matter of concern to the public. Will it increase energy consumption due to many additional functions? According to reports, in general, more energy is consumed and the energy consumed actually increases. However, due to advances in carbon fiber and double-sided heating technology, electric heaters are used. The energy-saving effect has been greatly enhanced, and environmental protection and energy saving are themselves part of intelligence. Electric heaters can reduce power consumption by automatically or manually controlling their heat. At present, some intelligent heaters can save up to 80% more energy than air conditioners, which is a great attraction for consumers.

Third, the appearance of more personalized According to statistics, China's electric heater market to grow at an average annual rate of 20%, but the entire heater market is not particularly optimistic for the industry. The reason is that air conditioners and room heaters continue to crowd out the market for electric heaters. Compared to the fixed installation of air conditioners and room heaters, the heaters cannot be a regular device like daily necessities, nor can they be fixed like furniture. In addition, with the characteristics of the “infestation” of the season, the importance of its design is highlighted.

Many people interviewed by the reporter said that in the past, the heaters were large in size, and suddenly there was such an uncoordinated thing in the winter room. It was indeed awkward to look at, and it was not convenient to move in or move out. If the design could be more A sense of beauty and personalization will attract more consumers. Recently, a large number of electric heaters have emerged on the market, with different sizes and colors, and the shapes are also varied. Crystal glass box type, antique screen type, imitation glass, QQ Penguin and many other modeling everything.

With the increasing diversification of people's aesthetic tastes, the integration of personalized elements in the design of products has become an important means to broaden the sales of products. As a "Look at the day to eat" business, heaters will be added to the trend of personalized design.