Before and after the Spring Festival has always been a good opportunity for home appliance manufacturers to adjust prices. This year, air conditioners, refrigerators, washing machines, water heaters, cookers, stoves and other traditional household appliances will also usher in the first wave of gains? The news first came from Suning Appliance, which revealed that the international prices of raw materials for household appliances such as copper and steel continued to increase. The company has received price adjustment letters from several companies, and some white-brand brands will gradually increase the prices of major electrical appliances stores in the near future. Terminal retail price. However, Suning also said that through the adoption of the advantages of a nationwide platform, it will ensure a stable price for the home appliance market during the Spring Festival. However, major home appliances brands including Midea, Gree, and Haier have all denied that they will soon adjust their prices.
Multiple incentives trigger the rise in white electricity costs
There are indeed multiple incentives that trigger a rise in the cost of white electricity. Since January of this year, the Regulations on the Administration of the Recycling of Waste Electrical and Electronic Products has been formally implemented. The manufacturers listed in the first batch of processing televisions, washing machines, refrigerators, air conditioners and computers will be responsible for the cost of recycling of waste electrical appliances. According to the NDRC's Principles and Levels for Collecting Waste Electrical and Electronic Product Handling Funds, it is estimated that refrigerators and TVs will cost between RMB 10 and RMB 12 for each, air conditioners and washing machines RMB 5 to RMB 7 each, and computers will cost between RMB 13 and RMB 15 each. . Some industry insiders have also calculated that the specific amount of payment for each category of household appliances may be levied at 0.5% of the new machine ex-factory price. In this way, the 2011 new major manufacturers' new product prices will rise and will inevitably become ineffective. The new factory generally adopts a new pricing strategy.
Sun Ming President Jin Ming said in an interview with reporters that due to ample liquidity and tight supply expectations, international copper prices for the first time since mid-December 2010 exceeded 9,000 US dollars / ton, after many more frequent historical highs. Shanghai futures market data shows that copper prices rose by 32% year-on-year in half a year. The upstream raw materials rose, and some market prices for some connected household appliances also changed. This will undoubtedly give consumers the potential to see the price of electrical appliances.
Suning revealed that in terms of ice-washing products, Haier's mainstream best-selling model products have also undergone a price increase of about 5%, and some of the joint venture ice-washing brands will also gradually raise the terminal retail prices of major electrical appliance stores. As for the range hoods, cooking appliances, sterilizers, and other products, the mainstream smoke stove brands such as Fangtai Boss have already raised their terminal prices. Haier, AO Smith and other major brands of water heaters are expected to start the price adjustment at the end of this month, with an average increase of 5%-10%. For air-conditioning products, many factories have plans to start to increase terminal prices in the near future. On the one hand, some of the current mainstream products are subject to price increases. On the other hand, most of the air-conditioning manufacturers are adjusted to the 2011 product line strategy. They will turn to mass production of high-end air conditioning products.
White electricity maker denies price increase before Suning Day
However, as far as reporters understand from the perspective of enterprises, major brands have denied that they will soon adjust their prices. Both the United States and Gree have expressed their intention not to adjust their prices temporarily. Haier Guangzhou said that it has not received notification of price adjustments. Song Hongyan, brand director of Hisense Kelon, said in an interview with the reporter that although the current market has not moved, she also mentioned that “the latter part will follow the market. If the raw material prices continue to rise, the existing price is difficult to absorb the rising cost pressure, the end market price increase is The general trend."
According to Jinming's estimation, with the impact of price fluctuations in the upstream and downstream interconnected industrial chains of home appliance manufacturing, the terminal prices of related home appliance product markets will inevitably rise by a certain margin in 2011. However, Suning also said that through the adoption of the advantages of a nationwide platform, it will ensure that the home appliance market price will be stable during the Spring Festival, and has already completed the purchase of the first large-scale product.
Multiple incentives trigger the rise in white electricity costs
There are indeed multiple incentives that trigger a rise in the cost of white electricity. Since January of this year, the Regulations on the Administration of the Recycling of Waste Electrical and Electronic Products has been formally implemented. The manufacturers listed in the first batch of processing televisions, washing machines, refrigerators, air conditioners and computers will be responsible for the cost of recycling of waste electrical appliances. According to the NDRC's Principles and Levels for Collecting Waste Electrical and Electronic Product Handling Funds, it is estimated that refrigerators and TVs will cost between RMB 10 and RMB 12 for each, air conditioners and washing machines RMB 5 to RMB 7 each, and computers will cost between RMB 13 and RMB 15 each. . Some industry insiders have also calculated that the specific amount of payment for each category of household appliances may be levied at 0.5% of the new machine ex-factory price. In this way, the 2011 new major manufacturers' new product prices will rise and will inevitably become ineffective. The new factory generally adopts a new pricing strategy.
Sun Ming President Jin Ming said in an interview with reporters that due to ample liquidity and tight supply expectations, international copper prices for the first time since mid-December 2010 exceeded 9,000 US dollars / ton, after many more frequent historical highs. Shanghai futures market data shows that copper prices rose by 32% year-on-year in half a year. The upstream raw materials rose, and some market prices for some connected household appliances also changed. This will undoubtedly give consumers the potential to see the price of electrical appliances.
Suning revealed that in terms of ice-washing products, Haier's mainstream best-selling model products have also undergone a price increase of about 5%, and some of the joint venture ice-washing brands will also gradually raise the terminal retail prices of major electrical appliance stores. As for the range hoods, cooking appliances, sterilizers, and other products, the mainstream smoke stove brands such as Fangtai Boss have already raised their terminal prices. Haier, AO Smith and other major brands of water heaters are expected to start the price adjustment at the end of this month, with an average increase of 5%-10%. For air-conditioning products, many factories have plans to start to increase terminal prices in the near future. On the one hand, some of the current mainstream products are subject to price increases. On the other hand, most of the air-conditioning manufacturers are adjusted to the 2011 product line strategy. They will turn to mass production of high-end air conditioning products.
White electricity maker denies price increase before Suning Day
However, as far as reporters understand from the perspective of enterprises, major brands have denied that they will soon adjust their prices. Both the United States and Gree have expressed their intention not to adjust their prices temporarily. Haier Guangzhou said that it has not received notification of price adjustments. Song Hongyan, brand director of Hisense Kelon, said in an interview with the reporter that although the current market has not moved, she also mentioned that “the latter part will follow the market. If the raw material prices continue to rise, the existing price is difficult to absorb the rising cost pressure, the end market price increase is The general trend."
According to Jinming's estimation, with the impact of price fluctuations in the upstream and downstream interconnected industrial chains of home appliance manufacturing, the terminal prices of related home appliance product markets will inevitably rise by a certain margin in 2011. However, Suning also said that through the adoption of the advantages of a nationwide platform, it will ensure that the home appliance market price will be stable during the Spring Festival, and has already completed the purchase of the first large-scale product.
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