In the first half of 2017, China’s color TV market witnessed a downturn compared to the same period last year. However, amidst this downward trend, a notable shift was observed: the demand for high-end TVs was on the rise. Among these premium offerings, OLED TVs stood out as a core product category experiencing significant growth. During the first six months of 2017, China’s OLED TV market saw an impressive year-over-year sales increase of 96%.
OLED TVs boast several advantages that set them apart. Their self-luminous technology emits non-harmful blue light, reducing potential eye strain and promoting healthier viewing experiences. Additionally, the inherent properties of OLED allow for thinner designs, evolving from bulkier CRT models to sleeker products just 4.9 mm or even 3.65 mm thick. This adaptability to modern aesthetics aligns perfectly with today’s consumer preferences.
China’s OLED market is currently led by prominent players such as Skyworth, Sony, Changhong, Konka, Philips, and LG. These brands are actively pushing the boundaries of OLED technology, ensuring its growing influence in the industry. Their efforts have not only enhanced the appeal of OLED TVs but also accelerated their market penetration.
The rapid expansion of OLED TV adoption can be attributed to both the proactive marketing strategies of major manufacturers and their strategic partnerships with retailers. For instance, Suning recently collaborated with key brands like Skyworth, Changhong, Konka, LG, Sony, and Philips to promote OLED TVs via experiential events and exclusive deals. By leveraging bulk purchasing and underwriting initiatives, they’ve made these premium TVs more accessible to consumers.
Suning’s robust presence in both online and offline retail gives it a distinct edge in selling high-end TVs. Statistics reveal that over half of all OLED TVs sold nationwide pass through Suning’s channels. A recent example includes a customer in Shanghai who purchased an LG OLED TV priced at 200,000 yuan and a Sony 100Z9D for 500,000 yuan.
Moreover, Suning leverages its extensive physical stores and digital platforms to create immersive shopping environments where customers can explore and interact with OLED TVs firsthand. This approach helps demystify advanced technologies while fostering brand loyalty.
On the manufacturing front, leading panel producers such as LG Display in South Korea and BOE, China Star Optoelectronics in mainland China, are ramping up investments in OLED research and production. As panel supplies grow and costs decrease, this could catalyze further growth in the OLED TV market.
Despite the overall decline in China’s color TV market during H1 2017, consumer interest in premium, differentiated products remains strong. OLED TVs, as exemplars of cutting-edge innovation, have demonstrated explosive sales growth—a testament to the foresight of the OLED TV ecosystem. Looking ahead, the future of OLED TVs appears increasingly promising, warranting continued attention from industry observers.
For those seeking insights into smart TVs and boxes, platforms like Sofa Butler (http://) offer comprehensive resources on TV boxes, smart TV software, and related updates.
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