[Text / high-tech LED reporter Xiong Yuheng] This year is defined as the LED lighting channel development year, LED lighting companies have made efforts to build construction, retail and even e-commerce channels, busy. It is widely believed in the industry that the LED home lighting with the largest market potential will be the main force for the growth of the LED lighting market in the next few years, and the dealer channel construction will continue to heat up in the next three years.
LED lighting companies hope to use their distributors' local channel network to put their products into the local lighting market in a short period of time and open up product sales channels. Dealers are more aware of the actual demands of consumers in the local market than companies, which in turn helps companies make reasonable adjustments to their product lines and positioning.
"It is estimated that by 2015, the proportion of revenue contribution from distribution channels is expected to exceed the engineering channel and become the mainstream of channels. The layout of distributor channels will be the most important thing for LED lighting companies." Xiao Zhiyong, deputy director of BYD LED sales department, told reporters that BYD In recent years, I have paid more attention to the engineering channels. Now I also hope that the distributor channels will be laid out early and seize the opportunities.
But the fact is, on the one hand, the company is enthusiastic about the construction of dealer channels, on the other hand, dealers have a soft spot for the agent's low-end products, and the confidence of the company's high-end products is obviously insufficient. It is undeniable that there are reasons for the market to be immature and low consumer acceptance, but more is caused by insufficient communication between enterprises and distributors.
"LED Lighting Channel" reporter recently visited and learned that most dealers understand that LED is the mainstream of the future lighting, but also eager to represent the cost-effective brand, but because of the current lack of understanding of LED brand and agency policy, forced to choose agent Low-end brand. Therefore, dealers participate in high-tech LED lighting exhibitions, mostly looking for agent brands.
In order to build a platform for communication between enterprises and dealers, and to promote agency cooperation between enterprises and distributors, on the afternoon of November 25th, at the 2013 Gaogong LED Lighting Exhibition, a domestic buyer matchmaking meeting was held concurrently, except for several debuts in the first half. Representatives of domestic excellent dealers, the organizers also invited BYD Lighting, Mulinsen Lighting, Chengtai Electric three LED lighting companies to participate in the discussion of the LED lighting market bullish trend, how companies and distributors sincere cooperation.
“The target agents that BYD is looking for must have certain influence in the local market, and have corresponding engineering channels and stable customer groups; deeply recognize the BYD brand and are willing to grow together with BYD.†Xiao Zhiyong, deputy director of BYD Lighting Marketing, said that the company Allow dealers to represent other brands in the BYD brand to compensate for the lack of their own product lines.
In terms of dealer support policies, Xiao Zhiyong mentioned that BYD will provide complete and systematic training for dealers, so that dealers can quickly understand the LED lighting industry; and provide reasonable store decoration solutions and corresponding decoration subsidies. At the same time, according to the sales situation of the dealers, the company will also carry out advertising in the local joint dealers; in the first year, there is no sales task, providing a rebate of up to 10 points.
Lin Jilin, general manager of Mulinsen, said, “The investment promotion policy is indispensable, but the basis of the channel is still the product. Mulinsen will think about the channel positioning of his product, so as to provide differentiated products to the dealers in a targeted manner. The market competitiveness of the products. At the same time, by enhancing the cost performance of the products, we can truly enhance the sales confidence of the distributors by making products that are truly recognized and accepted by the market.
Domestic Buyer Matchmaking
Time: November 25, 2013, 13:30-16:00
Venue: Meeting Room, Hall 2, 1st Floor, Poly World Trade Exhibition Hall, Pazhou, Guangzhou
Agenda:
LED lighting companies hope to use their distributors' local channel network to put their products into the local lighting market in a short period of time and open up product sales channels. Dealers are more aware of the actual demands of consumers in the local market than companies, which in turn helps companies make reasonable adjustments to their product lines and positioning.
"It is estimated that by 2015, the proportion of revenue contribution from distribution channels is expected to exceed the engineering channel and become the mainstream of channels. The layout of distributor channels will be the most important thing for LED lighting companies." Xiao Zhiyong, deputy director of BYD LED sales department, told reporters that BYD In recent years, I have paid more attention to the engineering channels. Now I also hope that the distributor channels will be laid out early and seize the opportunities.
But the fact is, on the one hand, the company is enthusiastic about the construction of dealer channels, on the other hand, dealers have a soft spot for the agent's low-end products, and the confidence of the company's high-end products is obviously insufficient. It is undeniable that there are reasons for the market to be immature and low consumer acceptance, but more is caused by insufficient communication between enterprises and distributors.
"LED Lighting Channel" reporter recently visited and learned that most dealers understand that LED is the mainstream of the future lighting, but also eager to represent the cost-effective brand, but because of the current lack of understanding of LED brand and agency policy, forced to choose agent Low-end brand. Therefore, dealers participate in high-tech LED lighting exhibitions, mostly looking for agent brands.
In order to build a platform for communication between enterprises and dealers, and to promote agency cooperation between enterprises and distributors, on the afternoon of November 25th, at the 2013 Gaogong LED Lighting Exhibition, a domestic buyer matchmaking meeting was held concurrently, except for several debuts in the first half. Representatives of domestic excellent dealers, the organizers also invited BYD Lighting, Mulinsen Lighting, Chengtai Electric three LED lighting companies to participate in the discussion of the LED lighting market bullish trend, how companies and distributors sincere cooperation.
“The target agents that BYD is looking for must have certain influence in the local market, and have corresponding engineering channels and stable customer groups; deeply recognize the BYD brand and are willing to grow together with BYD.†Xiao Zhiyong, deputy director of BYD Lighting Marketing, said that the company Allow dealers to represent other brands in the BYD brand to compensate for the lack of their own product lines.
In terms of dealer support policies, Xiao Zhiyong mentioned that BYD will provide complete and systematic training for dealers, so that dealers can quickly understand the LED lighting industry; and provide reasonable store decoration solutions and corresponding decoration subsidies. At the same time, according to the sales situation of the dealers, the company will also carry out advertising in the local joint dealers; in the first year, there is no sales task, providing a rebate of up to 10 points.
Lin Jilin, general manager of Mulinsen, said, “The investment promotion policy is indispensable, but the basis of the channel is still the product. Mulinsen will think about the channel positioning of his product, so as to provide differentiated products to the dealers in a targeted manner. The market competitiveness of the products. At the same time, by enhancing the cost performance of the products, we can truly enhance the sales confidence of the distributors by making products that are truly recognized and accepted by the market.
Domestic Buyer Matchmaking
Time: November 25, 2013, 13:30-16:00
Venue: Meeting Room, Hall 2, 1st Floor, Poly World Trade Exhibition Hall, Pazhou, Guangzhou
Agenda:
| time | issue | speaker |
| 13:30-13:45 | 1. What kind of products does the dealer need? What are the expectations for the price of the product? 2, the development of dealers need manufacturers how to support? What kind of policy is needed? 3. What are the difficulties and breakthroughs in dealer transformation LED? 4. The project is still in circulation, how is the dealer positioned? | Wuhan Haomange General Manager Long Yuyu |
| 13:45-14:00 | Liu Wu, deputy general manager of Changsha Jindian Lighting | |
| 14:00-14:15 | General Manager of Henan Dayun Optoelectronics | |
14:15-14:45 | What kind of distributors and companies do you need as a third-party platform? What support can be provided to enterprises and manufacturers to achieve long-term win-win? | Changzhou Guanghui Lighting City Dong Xiao Xiaohong |
| 14:45-15:10 | 1. Under the general trend of LED lighting, what kind of dealers do companies want to find? 2. How will the company support the dealers? | Lin Jilin, General Manager of Mulinsen Lighting |
| 15:10-15:35 | Xiao Zhiyong, Deputy Director of Lighting Marketing, BYD | |
| 15:35-16:00 | Zhang Tai Electric General Manager Zhang Jin |
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