The cost is high, and it is difficult for LED lighting companies to increase their sales.

The sales of LED lamps are not going up, and the difficulty of attracting investment is the biggest headache for small business owners and sales bosses. This is not necessarily difficult to find a distributor agent product sales, but a long-term cycle of finding - losing - then finding - then losing. The high price of LED lighting has always been a complaint point in the market. The survey found that the “price war” that has been rumored is actually more reflected in the middle and upper reaches of the LED industry. The market performance price of the LED lighting application still does not reach the level of consumer satisfaction.

LED lighting companies do not sell in quantity
It is understood that many traditional lighting companies involved in the LED lighting industry in mainland China are not doing well in the field of LED lighting. According to the industry, the high price of LED is not a single element of this phenomenon. Although many traditional lighting has begun to get involved in LED lighting, it has not really been put on the agenda as a key point. But this does not mean that there is no market for LED lighting. Traditional lighting companies have not pushed the LED business too fast, mainly because traditional lighting still locks the entire market of Chinese lighting.

Market is not mature
As far as the current competitive situation is concerned, it is really difficult to find suitable distributors and expand sales in mature markets. Don't say that it is a small brand and a new brand that is not known. It is a lot of problems for many brands that have been operating for many years to find suitable agents. Therefore, the company basically insults every year. Therefore, enterprises are not looking for a dealer to get a certain market, but looking for a number of dealers may not be able to stand in a certain market.

Recently, for the LED lighting market has not been opened and the price of irrational competition, most people in the industry believe that LED lighting market awareness is the main reason for the rapid opening of the LED market.

Data show that LED lighting market awareness is the most important factor in the market's openness. The survey found that the concept of LED lighting and even many LED products in the end market is vague. Recently, the public confused the concept of LED TV and ordinary LCD TV, and was further "fudged."

The lack of sales is the main reason for the high cost. But in the face of the "cold" market, how can sales go up?

Even if the awareness of LED products is not high, but the current promotion of many LED companies, their propaganda has not infiltrated into the consumer market.

Lack of professional operations team
In recent years, the building materials industry has emerged a number of home brands that have made great achievements in the e-commerce field. For example, Qumei Furniture, Gujia Craft, TATA Wooden Door, etc. are based on solid traditional channels, and have developed new ones for e-commerce. The product, and part of the profit is distributed to the dealer, and the dealer to do is responsible for product display and after-sales service, this is worth learning for the lighting industry.

However, it is undeniable that the lack of a professional e-commerce operation team has been plagued by traditional lighting and building materials companies. A well-known journalist rarely finds people who understand the lighting industry and understand operations. A relevant person in charge said that the construction of a complete operating system should be operated in accordance with the corresponding rules of the game, which is a great challenge for traditional lighting companies.

Although the current marketing model is still immature, the impact on traditional stores is not large, but the reporter found in an interview that companies are generally optimistic about the prospects of lighting e-commerce.

Then, how should the lighting enterprise marketing system break? In this regard, Jiuzheng Building Materials Network Xiaobian believes that from the current point of view, most of the traditional channels are affiliated. If traditional lighting companies want to do well, they must have two points: a good team. Good product. Developing exclusive products that are different from offline channels and coordinating relationships with dealers is a top priority.

Secondly, the LED lighting market needs to be strengthened, mainly from two aspects:

First, lock the target market and do a demonstration demonstration project. Select the model market, do a benchmarking store in the important lighting malls in the model market, and then focus on the newly developed community real estate in order to achieve a demonstration effect;

Second, choose relatively mature areas to do media advertising. After the model market and the benchmarking store are well established, the promotion can be infiltrated into the consumer level so that consumers can better understand the advantages of LED products and brands.

When the sample market achieves very good results, it can be replicated in the same way. In this process, the pipe will naturally form. End market awareness, product sales, and pipeline formation go hand in hand, why not?

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