TVs have long been the most essential home appliances, with a development history spanning several decades. From the early CRT models to modern LEDs and now OLEDs, TVs have evolved significantly in terms of features and performance. As consumer demands for personalization continue to grow, the industry is constantly seeking new ways to meet these expectations. In late October, Konka made a groundbreaking debut by unveiling its custom wallpaper TV, showcasing a revolutionary design and cutting-edge technology that has redefined the future of television. This innovation sparked considerable interest and even stirred up the entire industry for a while.
Konka's custom wallpaper TV represents a true revolution in TV technology. It features a 3.66mm ultra-thin OLED screen, an intelligent voice system equipped with deep learning capabilities, and a fully customizable design that allows users to personalize color, content, and speaker settings. This level of customization marks a major step forward in the industry, pushing the concept of personalized TVs to a whole new level. It also brings the idea of OLED split TVs into the 2.0 era, offering more flexibility and innovation than ever before.
As a leading brand in China's OLED TV market, Konka has always focused on researching and developing OLED technology, believing that "OLED TVs are the future of television." Their OLED TVs deliver exceptional image quality, accurately reproducing real-life visuals. Thanks to OLED’s self-luminous properties, Konka TVs offer five key advantages: true black levels, vibrant colors, wide viewing angles, clear images, and a slim design. These features make them highly popular among consumers. In the first three quarters of this year, Konka reported a staggering 300% increase in OLED TV sales.
This latest release from Konka marks a significant milestone in the TV and home appliance industries. By introducing the concept of "private customization," Konka has broken traditional design boundaries. Through advanced OLED research and integration of hardware and software, as well as the development of various chips and audio systems, Konka has embedded all these elements into the Smart Bar beneath the screen. The result is a 3.66mm ultra-thin OLED screen that can be mounted directly on the wall like a piece of wallpaper, creating a stunning visual impact.
Innovation has been at the core of Konka's TV strategy for over a year. Leveraging its 30-year industry experience, the company has continuously improved and iterated its products to meet the evolving needs of consumers. With each upgrade, Konka continues to bring fresh energy and exciting surprises to the market.
Konka's custom wallpaper TV integrates artificial intelligence, using speech recognition as a gateway to build a comprehensive AI ecosystem. It employs far-field speech recognition, a 4-way array microphone, noise reduction technology, and a DNN speech recognition engine. This enables the TV to act as the central hub of a smart home, allowing users to control not just the TV, but also other smart devices through voice commands.
Whether it's the use of OLED displays, the push for personalized customization, or the integration of AI, Konka's custom wallpaper TV represents a major breakthrough in the history of television. This innovative product introduces a new consumption concept in the home appliance sector, aiming to provide differentiated services and active responses tailored to different family scenarios and individual needs. It's a trendsetting move that resonates strongly with today's consumers, making it a powerful force in the market.
According to Konka's first-half performance report, the overall domestic TV market saw a decline of over 25% during this period. However, Konka managed to achieve a 2.5% growth in TV sales, standing out in a challenging environment. Compared to the same period last year, Konka's color TV business reported a 32.48% increase in operating revenue and an 188.03% rise in profits. As one of its main businesses, the TV division believes that the launch of the custom wallpaper TV will help Konka gain a competitive edge in the increasingly tough market.
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