In the next 10 years, the Internet of Things is expected to become the next trillion-dollar information technology industry. Intel, Texas Instruments, Broadcom, ARM and other IC giants have given full attention. However, the Internet of Things market has the characteristics of fragmentation and segmentation of application requirements. This is quite different from the traditional IC enterprise's focus on the operation of a few standardized and large-scale technology products. How to get rid of the Internet of Things to develop express trains needs to be carefully considered.
IC big factory layout Internet of Things
The current IoT market is still in the early stage, but most semiconductor giants have begun to pay attention to and layout of the Internet of Things.
The Internet of Things is developing penetration in life beyond the imagination of people. Micro accelerometers, pressure sensors, micromirrors, gas sensors, microgyro and other devices have been obtained in the fields of automobiles, mobile phones, video games, biology, and sensor networks. widely used. Hong Weiwei, vice president of wireless technology research at Gartner, predicts: "The number of smart devices will increase in the future. By 2020, the number of connected devices is expected to increase by 30 times to reach 26 billion units, thus establishing a network with rich information."
Attracted by such a broad market prospect, the world's major semiconductor giants have given full attention to this market. "At present, the Internet of Things market has not really started yet, and it is still in the early stage of development, but most semiconductor giants have begun to pay attention to and layout of the Internet of Things, almost to the point of the Internet and the Internet of Things." Hong Weiwei said.
Intel is perfecting the application environment based on Quark. Due to the unsatisfactory development of the smartphone and tablet market, Intel's layout of the Internet of Things is more active. In order to seize the IoT business opportunities, Intel launched a special Quark series processor products for the IoT market at the IDF conference last year. Based on the 32-bit Pentium architecture of the year, the product is suitable for gateways and embedded products due to its lower power consumption, smaller size and better performance. In addition, Intel has acquired software company Wind River to provide a complete IoT application development environment through the Wind River Intelligent device platform, enabling users of Intel solutions to develop the Internet of Things more manageable and secure.
TI's multi-point layout is fully infiltrated. In theory, the Internet of Things is composed of the cloud and countless nodes. In such a system, each terminal product, gateway and router, and cloud server require a large number of ICs, MCUs or processors, power management, sensors... This is in line with TI's complex product line, which has made it possible Multi-point layout development strategy for all-round penetration. In the face of such a broad product line, TI is also trying to strengthen its services. Recently, TI has partnered with partners such as 2lemetry, ARM, Arrayent, Exosite, IBM, LogMeIn, Spark and Thingsquare to provide cloud service support for one or more products or solutions from TI.
ARM creates an IoT ecosystem. The ecosystem is the survival of ARM. In the next-generation IoT market after smartphones and tablets, ARM will naturally not give up the ecosystem. The Cortex-M system is a weapon for the ARM layout IoT market, while ARM is also working to address the barriers to IoT software. Prior to ARM, the acquisition of software company Sensinode was aimed at improving the corresponding deficiencies in its ecological environment. Sensinode technology helps the Internet of Things to establish a unified underlying data transmission standard.
Broadcom is rushing to the online market with WICED. As a network transport layer solution, the company launched the WICED and WICED Smart development kits for the Internet of Things, and used its low-power connection technology to seize this market. Broadcom said the development platform will simplify the deployment of WiFi and Bluetooth connectivity for a wide range of consumer electronics devices, providing OEMs with a convenient and cost-effective embedded wireless solution that can support design companies with as few as a few to hundreds of people.
Who has the advantage of meeting the fragmentation needs?
The contradiction between fragmented demand and large-scale supply in the Internet of Things application market is the most prominent problem in the industry and difficult to solve for a long time.
Although the Internet of Things has broad prospects for development, the contradiction between fragmented demand and large-scale supply in its application market is the most prominent problem in the industry and difficult to solve for a long time. Hong Weiwei told reporters: "The Internet of Things can be applied in many fields such as transportation, electric power, environmental protection, home, etc., but it needs to be combined with specific industry needs, which determines that its application is largely dispersed. In the development of traditional information industries such as the Internet and mobile communications, the terminals and services of communication products generally have the characteristics of large-scale and standardized. A single product will be widely popularized in a short period of time, and each terminal and service will form a huge consumer group. The Internet of Things is exactly the opposite of this law. The Internet of Things industry is faced with multi-industry, multi-demand, small-scale market segments, and the versatility and portability of single products and services in the market segments are relatively poor. Fragmented distribution. These industry-specific solutions are largely versatile and difficult to scale."
Therefore, solving this contradiction requires exploring new business models, and integrating fragmented applications into scale effects is the key to breaking through the industry bottleneck. Relatively speaking, TI is the industry's most extensive IC supplier, covering almost all technology products. Take wireless products as an example. Now the technical standards are confusing. Whether it is ZigBee or WiFi, whether it is low-power Bluetooth or Ethernet, or NFC..., it seems to be more suitable for the existing development of the Internet of Things.
Grab the business opportunities with an open mind
For Chinese IC companies, the Internet of Things is a rare opportunity for development. It should actively attract and train talents and enhance technological strength.
The Chinese government has always attached great importance to the development of the Internet of Things industry. More than 20 provinces and cities such as Beijing have formulated development plans for the Internet of Things industry, and strive to build wireless cities, develop Internet of Things demonstration projects, and foster the Internet of Things industry.
In this regard, Hong Weiwei said: "For China's IC companies, the Internet of Things is a rare development opportunity. In terms of application development, the current application areas occupying the main share of the Chinese Internet of Things market are smart industry, intelligent logistics, intelligent transportation. Smart grid, smart healthcare, smart agriculture and smart environmental protection. Among them, the Internet of Things has the most potential for development in industrial and commercial applications."
“The Internet of Things is bound to be used in a wide range of fields such as transportation, electricity, environmental protection, and home. This needs to be combined with specific industry needs, and its application is largely fragmented. Each industry has its own Set a set of standards. Government departments should not rush to build up barriers, so that all domestic and foreign enterprises can enter and jointly expand this industry. In this process, actively attract and cultivate talents, enhance enterprises in technology, market development Such a competitive ability. In order to develop and expand China's IC industry." Hong Weiwei believes.
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