Recently, Tang Guoqing, who was the general manager of Cree's China market, took the position of general manager of Samsung LED China, and was paid attention to by the industry because of its service to two well-known international companies. After coming to Samsung, what kind of marketing strategy will he adopt?
Product strategy: medium power and high power "two wings fly together"
The high market share of Samsung LED TV in the world has undoubtedly played an indelible role in the penetration of Samsung LED in the backlight field. Tang Guoqing told reporters that Samsung LEDTV currently has a market share of 120 million. If a TV set uses 100 LED chips, the market prospect is immeasurable.
When talking about the specific product strategy, Tang Guoqing said that the initial idea is that the medium power and high-power products "two wings fly together", the high-power products 3535 and the medium-power products 5630 and 2323 three main varieties "three arrows Qifa".
Tang Guoqing told reporters that the current luminous flux of Samsung's high-power products has reached 156lm/w (350mA), and the overall lamp efficiency of the street lamps has exceeded 103lm. In terms of high power, Samsung will focus on the development of outdoor lighting, and will carry out a full range of marketing. In addition, there will be some achievements in HVLED and ACLED to meet market and customer needs.
Market strategy: "Please come in and go out"
The successful use of the localized market strategy has achieved good market results in Tang Guoqing's previous work. As the general manager of Samsung LED China, as a regional market manager, can he continue to make good use of the localization strategy to bring a new look to Samsung LED market development in China? As the saying goes: "The new official took up three fires." After taking office, what new measures will be unveiled?
Tang Guoqing said that it can be summed up in six words to "please come in and go out." "Please come in" means that leaders, experts, customers, etc. walk into Samsung and understand Samsung; "going out" means sending Samsung products to every customer, letting customers evaluate, and seeking market opportunities with customers, seeking Develop together.
In this regard, he is preparing to hold a Samsung event at the Samsung Electronics Group headquarters in Beijing in April this year. At that time, relevant leaders and experts will be invited to visit Samsung to report on Samsung's green industry in China. . In addition, at the Guangzhou International Lighting Exhibition in June, a product promotion meeting for media and customers will be held to let everyone know more about Samsung products. In addition, it will also cooperate with domestic well-known lighting manufacturers.
For the market goal to be achieved this year, Tang Guoqing said that it is hoped that sales will be able to start on the original basis and there will be a significant change. But the main task is to lay the entire market structure, put the products out, and see market feedback.
Product strategy: medium power and high power "two wings fly together"
The high market share of Samsung LED TV in the world has undoubtedly played an indelible role in the penetration of Samsung LED in the backlight field. Tang Guoqing told reporters that Samsung LEDTV currently has a market share of 120 million. If a TV set uses 100 LED chips, the market prospect is immeasurable.
When talking about the specific product strategy, Tang Guoqing said that the initial idea is that the medium power and high-power products "two wings fly together", the high-power products 3535 and the medium-power products 5630 and 2323 three main varieties "three arrows Qifa".
Tang Guoqing told reporters that the current luminous flux of Samsung's high-power products has reached 156lm/w (350mA), and the overall lamp efficiency of the street lamps has exceeded 103lm. In terms of high power, Samsung will focus on the development of outdoor lighting, and will carry out a full range of marketing. In addition, there will be some achievements in HVLED and ACLED to meet market and customer needs.
Market strategy: "Please come in and go out"
The successful use of the localized market strategy has achieved good market results in Tang Guoqing's previous work. As the general manager of Samsung LED China, as a regional market manager, can he continue to make good use of the localization strategy to bring a new look to Samsung LED market development in China? As the saying goes: "The new official took up three fires." After taking office, what new measures will be unveiled?
Tang Guoqing said that it can be summed up in six words to "please come in and go out." "Please come in" means that leaders, experts, customers, etc. walk into Samsung and understand Samsung; "going out" means sending Samsung products to every customer, letting customers evaluate, and seeking market opportunities with customers, seeking Develop together.
In this regard, he is preparing to hold a Samsung event at the Samsung Electronics Group headquarters in Beijing in April this year. At that time, relevant leaders and experts will be invited to visit Samsung to report on Samsung's green industry in China. . In addition, at the Guangzhou International Lighting Exhibition in June, a product promotion meeting for media and customers will be held to let everyone know more about Samsung products. In addition, it will also cooperate with domestic well-known lighting manufacturers.
For the market goal to be achieved this year, Tang Guoqing said that it is hoped that sales will be able to start on the original basis and there will be a significant change. But the main task is to lay the entire market structure, put the products out, and see market feedback.
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