Video Website Incoming VR: Youku is not cool, iQiYi is not beautiful!!!

In 2016, the VR trend has shaken everyone's heart. So in the past few months, we have seen VR-related conferences almost every week, but content-originated video websites seem to have inherent advantages in the VR field, but is the result really so?

LeTV

At the VR/AR industry summit held in April, Li Qiang, Vice President of LeTV R&D, shared the LeTV VR strategy on stage. LeTV VR will work closely with LeTV, LeTV, LeTV, and LeEco. VR content covers movies, concerts, education, travel, extreme sports, news, and games. In 2016, it will shoot/live more than 100 VR Live concerts, covering pop, rock, hip hop, classical, electric and other genres.

However, in LeTV's 420 conference, Jia Yueting had only had one copy of VR content, and the long-running VR+ sports broadcast had not yet been seen. For the press conference, we only remembered the congestion of supercars and 2,000 media.

storm

Storm TV launched the first VR TV on May 4th this year. It uses the interactive form of 720° panoramic video and mobile phone control to achieve the panoramic experience, or use the mobile phone to play the panoramic video and synchronize it to the TV.

Of course, in addition to this, we are more familiar with Storm Mirror products. According to the 2015 Consolidated Profit Statement of Storm Technology, the company's net profit attributable to shareholders of listed companies was 173 million yuan, of which investment income was 104 million yuan, accounting for net profit. 61%. It is understood that the investment income of the storm mainly comes from the sale of the equity of the subsidiary Beijing Storm Mirror Technology Co., Ltd. (hereinafter referred to as Storm Mirror). It can be seen that VR plays a decisive role in the storm.

IQIYI

On May 5th, iQiyi CEO Gong Yu officially released the iVR+ virtual reality product suite at the “Iqibizi World Conference”. Specifically, these kits include a panoramic theater APP tailored specifically for VR all-in-ones, a panorama game center APP, and an iQiyi APP VR dual screen mode and panorama area.

Also announced is the iQiyi VR Eco Plan, which includes the top 10 IP video self-made plans, 100 major IP game cooperation plans, and 10 million VR user plans. The site also announced that it will work together with 300 partners to build the world's largest Chinese VR ecosystem. In the next 12 months, it will assist VR hardware manufacturers at home and abroad to jointly develop 10 million VR users.


Youku

On the evening of May 11, Youku hosted a theme conference called "Magic Night" and demonstrated Youku's strategic layout in the field of VR. At the conference, Youku demonstrated recent achievements in self-made VR content, including variety VR, music VR content, live VR, VR documentary, and VR movies.

At the same time, Youku also announced that it has reached a cooperation with Huayan Capital to jointly establish Youku Global Frontier Technology Fund, focusing on the early frontier technology fund for VR/AR technology, and will expand 30 million VR panorama users during the year.

Video site "VR"

For the layout of VR, video sites start with IP.

iQiyi achieved full VR in 10 high-IP IPs and opened 100 top-level IPs for game cooperation and development; Youku directly brought black fairy tales, extreme challenges, and Kangxi to the press conference.
Coincidentally, Mango TV also announced its 2016 self-produced program plan a few days ago. Before that, I was a singer who had launched VR versions one after another. Supergirls who were in progress also used VR live streaming, even Mango TV also has openly recruited VR related jobs such as virtual reality development engineers and virtual reality CG computer animators.

On the one hand, there are enough fan supporters for their own IP dramas and variety shows, and they have made "unrequited sales." On the other hand, with the rise of IP in recent years, each individual is reluctant to invest heavily in an emerging field. In the middle, so you can only start with the program in your hands.

Current VR content is difficult to shape

It is true that the above companies have occupied multiple screens such as PCs, mobile phones, and even televisions, but only a handful of real VR content is available.

Iqiyi announced on the scene that it wanted to take a despicable iron fist in VR movies. Youku and Huang Xiaoming were also preparing to shoot VR videos; although these large-scale APPs had already launched VR channels (panoramic video channels), their content was extremely poor. More panoramic video than true VR content.

Even if it is backed by a huge video resource, it is less than one-tenth of what you can really watch with VR glasses. And from the partners announced at the press conference, the two companies have a greater overlap.

Behind is the snatch of traffic

At present, it seems that mobile VR devices have taken the lead in the promotion process. The software that stays on the mobile phone for the longest period of time is in addition to the social category. It is the movie and television category. Therefore, the VR video screen will also be a very promising distribution method in the future.

Therefore, at this stage, the video site has contacted the hardware team on the one hand and tried to expand the user base. On the other hand, it actively contacted the content team and even won over high quality content resources through competitions, funds, and support.

There is also a dispute like "stopping the team."


Not cool, not beautiful, not ecological

At the Youku potato reception, youku has combined all domestic and international partners who can cooperate with each other. From the digital realm to the e-star media of Huang Xiaoming, in the case of self-manufacturing and the introduction of massive VR content, you have claimed that VR users will achieve 30 million!

iQiyi released the iVR+ virtual reality product suite, customized panoramic theater app for VR ones, panorama game center app, and iQiyi app VR dual screen mode and panorama area, achieving domestic VR mobile phone racks , all-in-one and PC head display support for all VR devices.

LeTV, at a press conference on December 23 last year, shouted a loud slogan to establish China's largest application platform for VR content and proposed an ambitious "10,000 CP Alliance Program."

These data reflect several competing relationships from the side, and they also conveyed a strong sense of cooperation. In fact, according to industry insiders, there are more than 200 VR video production companies in the industry, and there are currently more than a dozen of decent works.

As a result, there were various images competing for content resources, so we almost saw the same guest lineup at each conference.

However, "Youku VR Magic Night", which is known as the full VR live broadcast, is still stuck in the 20M fiber network environment; iQiyi only sent out a cardboard and cooperation plan, but the real voice was gone; according to Jia Yueting : "Let VR, not a toy, but a complete Internet VR ecology", but all six months later, LeTV's VR content is not too embarrassing.

At the end of the day, consumers do not care about the ecology, strategy, or reversal of each of your households, nor do they have to draw us billions of dollars in the market. We are more concerned about whether there are truly exclusive movies, entertainment, and entertainment resources, or who are clearer and more realistic.


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