Apple, Google, Microsoft's smart TV is also the platform of disputes

With color TV manufacturers in Skyworth, Konka, TCL, etc., concentrating on releasing new products in the spring, smart TVs represented by Android TVs have become a trend that has become a “climacter.” Due to its good openness and compatibility, Android TV represents the mainstream of the current domestic smart TV market. However, "There are mountains outside the mountains and there are days out there". Apart from Android TV, there are Apple TVs for "potential shares" and Windows TV and other small-sized smart TV systems that are almost forgotten. It can be seen that the battle for platforms on smartphones is almost "untouched" to the smart TV market.

A Google, Apple, and Microsoft have no doubt that Android TV is currently the most popular smart TV platform. This is due to the openness that the Android system has always insisted on and the good compatibility built on it. No matter if it is a manufacturer, developer or user, it is possible to obtain appropriate resources without spending too much cost and effort. Obtaining massive information through the smart TV network platform is very helpful for television.

Apple, which has been in full swing with Android on the mobile platform system, actually launched Apple TV. In September last year, it also launched the new Apple TV. To be precise, this is a set-top box that supports network connections. One is connected to the Internet and the other is connected to the TV. From a functional point of view, it supports multimedia HDMI interface, WiFi wireless communication; and cheaper, the new from the old 299 US dollars down to 99 US dollars. However, it is still because of Apple's unique profit model that TV programs are sold through sales, leases, and other methods. The source of the programs is relatively small. Apple TV is not widely accepted by TV manufacturers, but it is considered to be “latent”.

Due to the decline in the mobile platform system, Windows, which is unique in PC systems, seems to have been forgotten by people in the mobile phone system. Nokia's Windows Phone 7 (WP7) phone, which is cooperating with Nokia, is expected to arrive at the end of this year and early next year. Even with this background, Microsoft revealed information on expanding the TV system at the CES 2011 exhibition earlier this year. Among the smart TVs released by TCL, in addition to the Android system, the first mention of the introduction of the Windows TV system was also made in China. Hong Nixi, general manager of TCL Guangzhou Branch, said: "The Windows system still has certain applications. We can introduce different systems according to different needs of users."

Each B is changing the Android system and the tablet market similarly, although most of the tablet manufacturers other than Apple are using Google's Android system, but because the system is not perfect, all manufacturers are based on their own characteristics in Android 2.0 or 3.0 based on Made a lot of changes. The current smart TV market will also be like this.

In Skyworth, Konka, TCL, and other TV manufacturers that release Android TV, which Android system is used is not uniform. Some say that the adoption is 2.2, some say that the choice is 2.3, and Others may use 3.0. . Many color TV manufacturers have expressed the same point of view. Due to the relationship between display screens, chips, etc., the Android software currently used on mobile phones or tablet computers may not be able to obtain the best results when applied to smart TV systems. Therefore, what kind of system each Android TV adopts is also based on its own R&D progress.

1, Apple TV

Apple introduced the Apple TV set-top box earlier and launched the new Apple TV in September last year. High-definition multimedia interface (HDMI) connection, Ethernet and WiFi wireless communication technology, and optional audio and USB interfaces, no internal memory, completely rely on streaming media and network storage. On-demand Netflix streaming video service. The new Apple TV is more like a streaming media machine. Its white shell has changed from white to black. Its volume is only a quarter of that of the old model, and its price has also been reduced from the original $229 to only $99.

An HDTV (EDTV) or HDTV (HDTV) screen ratio of 16:9 is required. HDMI, DVI, or component video input interfaces are required; wired or wireless networks are also available, and iTunes must be downloaded in advance. Apple has not yet launched an App App Store for Apple TV. However, it is reported that Apple TV has changed its previous model of selling TV programs and instead provided leasing services, providing US$4.99 for HD movie rental and 99 cents for a set. TV rental service. The overall source of the program is too little. There is no application of the iOS system, and the operation is somewhat unsmooth. It does not support 1080p programs.

It seems that Apple TV is more like a replacement DVD player, and users want to use it as a peripheral supplementary device for existing TVs to expand the user's viewing experience.

2, Android TV

This is actually another name for Google TV, which uses Google's Android system to connect televisions and networks to interact with multiple content. Due to the adoption of an open platform, many applications can be derived. Therefore, they have been adopted by domestic and foreign manufacturers such as Sony, Skyworth, Konka, and TCL. However, at present, there is no more unified platform for Android TV, and vendors are working on 2.2, 2.3, and 3.0 systems.

According to Google’s vision, Google also offers the Chrome browser, which can switch between all TV channels, favorite websites, and web applications. From a functional point of view, Android TV can replace the current cable TV set-top boxes or satellite TV boxes.

3, Windows TV

In the early days of smart TVs, many manufacturers used Windows systems that were widely used on PCs and were one of the early forms of Internet TV. At the 2011 CES Consumer Electronics Show, Microsoft also said it will enter the smart TV sector and will launch Windows TV, which will run embedded Windows systems and is expected to sell for US$200. Microsoft looks for partners and provides software licenses to third-party manufacturers.

At present, domestic TV manufacturers such as TCL have clearly stated that they use the Windows TV system in smart TVs. However, due to the unclear profit model after the launch, Windows TV is still in the stage of “testing water”.

4, other small-scale system Samsung recently released a smart TV represented by D8000. There is speculation that this is not Samsung's Bada system introduced in mobile phones. Samsung has denied this and believes that some mobile phone systems may not be able to achieve the best results when applied to televisions. At present, most of Samsung’s smart TVs also use Android systems. In addition, some models also use a self-contained system.

In addition, Histek's self-developed HITV-0S operating system, and back-end system as a support, can achieve App upload, download and billing functions. Konka used the OMI platform in the early “Netray” network TV. It was composed of an operating system, middleware, user interface and application software to enable personalization to load and run SDK software development applications. This suggests that it is possible not to exclude other small-scale systems in the smart TV field.

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