Automotive market development trend: intelligent

With the development of the automotive industry and the increase in people's requirements for driving experience? More and more automotive companies have begun to enter the field of automotive intelligence, applying cutting-edge IT technology to the car, making the car easier to operate and driving safer it is good. In the past 5 years, more than 90% of the innovations in the automotive industry have been related to automotive intelligent systems, and intelligence is the future trend of automotive development. Automobile intelligence is considered to be a revolution in the development of automotive technology and an important and effective means to capture the future automotive market.

Policy integration is indispensable for the integration of "two technologies"

Recently, Li Wanli, former deputy director of the Industrial Policy Department of the Ministry of Industry and Information Technology and deputy secretary-general of the China Association of Automobile Manufacturers, said in a forum that the trend of industrial and information integration in the automotive industry has become more and more obvious since the reform and opening up. He said that under the impetus of the development policy of China's auto industry, the four characteristics of government integration, the rise of independent brands, the domestic enterprises' use of the financial crisis to actively promote overseas acquisitions, and the processing of business through upgrading IT systems have emerged in the process of integration of the two industries. .

He pointed out that in the next five years, the informatization of Chinese enterprises will usher in a new climax of development, and the application level of informatization will also achieve further breakthroughs. The trend of internationalization of informatization will surely be strengthened. The streamlining of numbers will become an irreversible trend, and the call for accelerating the standardization of informatization in the automotive industry will become increasingly strong. Li Wanli believes that the goals and policy measures that are conducive to the integration of industrialization and informatization should be further reflected in the series of auto industry policies that are being revised or about to be revised.

From the perspective of the development of foreign automotive intelligent technology, especially automotive safety technology largely comes from the promotion of national technical regulations. Li Weili, deputy director of the Information Data Management Department of the National Information Center, believes that the guidance of laws and regulations on the development of cutting-edge technologies will promote the development of intelligent technologies and will be more widely applied. Automobile marketing expert Zhang Zhiyong pointed out that at present, China's laws and standards on automobile intelligent technology are not perfect. As with any industry, the development of intelligent vehicles is inseparable from the guidance and support given by the state. Only when the development direction of the national automobile industry informatization is clarified, can enterprises better formulate development plans and long- and short-term market strategies in light of their own characteristics.

Intelligence has become a selling point

A survey shows that Chinese car consumers' needs, understanding and expectations of cars are changing, the main performance of which is more intelligent. Automobiles have gradually transformed from traditional mobility tools to information platforms and entertainment platforms. However, due to technical limitations and chaos in the early stages of commercialization, the cost of automotive intelligent systems is still very high, and companies can do more in product and quality control. On this basis, the concept of Internet of Vehicles has also emerged at the historic moment. It covers almost all existing and future technologies related to automobile intelligence.

As the Internet of Vehicles technology is not yet mature, many intelligent systems and early warning systems are also used as active safety systems. These products can not only prompt drivers of potential threats, but also help drivers take protective measures. However, many car companies have already launched intelligent driving systems. These systems are similar but basically include services such as manual navigation, real-time monitoring of vehicle dynamic information, and alarming of dangerous situations. Anjixing, G-BOOK, inkanet3G and CARWINGS systems are currently common in the domestic market. Compared with the earliest G-book and Anji Star listed on the market, CARWINGS takes into account consumers' demands for energy saving, and takes into account the three major features of information consultants, environmental protection experts, and security systems. However, due to the high cost, these technologies cannot be fully applied to ordinary models. However, many non-luxury models on the market have also launched new selling points for intelligent and safe driving, such as Shanghai Volkswagen New Passat, Dongfeng Nissan Teana and GAC Toyota New Camry.

Taking Tian Lai's "Cloud Security Series" as an example, on "Information Security", with the support of the CARWINGS service center, it provides value-added services of "full-time monitoring" and has realized "automatic rescue in distress, illegal intrusion alert, vehicle location tracking" "Three major functions. Owners can bind through their mobile phones and get car information anytime, anywhere. When the vehicle encounters abnormal conditions such as towing, intrusion, etc., the CARWINGS service center will immediately send an early warning notice to the owner, and has a stolen location function; and for all kinds of accidents that may occur, the service center will provide SOS emergency rescue and airbags Corresponding rescue services such as automatic help are triggered. Zhang Zhiyong pointed out that the intelligentization of automobiles has no doubt about the improvement of automobile safety. As far as the current development status of the automotive industry is concerned, the development of intelligent technologies for automobiles should be attributed to the fundamental needs of users, namely energy-saving and safety issues. He believes that these automotive intelligent systems on the market currently belong to the initial stage and transition stage of the development of automotive intelligent technology. He predicts that the advanced stage of the development of IoV will come around 2020, when vehicle-to-vehicle communication and safety control, vehicle-road communication and safety control will be an important solution to automobile intelligence.

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