As the industry develops into a transformation and upgrading period, the market trend is also unpredictable. The traditional market and many emerging segments take turns to “sit on the villageâ€. The technology and product innovation of upstream manufacturers promote the growth of the terminal market, while the product demand hotspots in the terminal market are also Influencing the development, production and other activities of upstream manufacturers. Under the guidance of small pitch, COB, mini-LED, MicroLED, etc., from indoor to outdoor, from commercial to civilian, LEDs are “organic and can be multipliedâ€. Relevant data show that the global LED display market demand will maintain steady growth, expected 2021 It will reach $91,347 million in the year. The advancement of LED display technology and the reshuffle integration of the industry in recent years have enabled the industry to enter the stage of product upgrading and market diversification.
In this process, for many LED screen companies, the choice is the most important thing. The entrepreneurs must look outward and accurately see the changes and trends of the new era environment and new markets. Also, inwardly, re-examine the enterprise. Its own advantages and core competitiveness. Here we can upgrade from the manufacturing industry and upgrade the five barriers that must be overcome to talk about some of the problems that we need to face in the development of our LED industry.
The first barrier is the market barrier.
As the market competition becomes more and more fierce, especially the small and medium-sized enterprises will encounter more problems in the development, such as difficult product development and innovation, difficult financing, and difficult market opening. How to exchange market vitality? One of the most important points is to break down market barriers. Let enterprises, as market players, carry out benign competition in the same open and fair market environment, learn from each other's strengths and complement each other, and the transformation and upgrading of manufacturing industry will have the cornerstone and guarantee.
The second pass is inertial thinking.
The bigger the business, the greater the success, the greater the inertia. Today's world is a world of cross-border competition. It is not a certain screen enterprise that defeats the traditional display products, but the entire industry is subverted by intelligent display. This warns us to break the inertia thinking and re-examine our own strengths and core competitiveness with a cross-border perspective to find new directions for growth.
The third pass is Xiao Fu.
Many companies feel that transformation and upgrading are costly, burdensome, and risky, and they are often afraid of transformation. Many companies would rather see the meager profits in front of them than take risks. The enterprise itself must overcome the inertia of "the ship is not well turned" and the confusion of "transition to find death, not to transform and so on."
The fourth pass is the ability to innovate.
For many manufacturing industries in China, the development of high-end products is a difficult road to innovation, and the LED display industry is also. It is important to understand that intellectual property accumulated by innovation is an important weapon for enterprises to participate in competition. The protection of intellectual property rights in the LED display industry is far from enough, which affects the enthusiasm of enterprise innovation. The patent infringement payout ratio is low and the protection is small, which also imposes great restrictions on the development of LED display companies in foreign markets. At the same time, the lack of investment in enterprise innovation and the lack of talent also restrict the independent innovation capability of enterprises.
The fifth pass is the level of integration.
The integration of manufacturing and service industries, the integration of manufacturing and information technology has become a major trend in the transformation and upgrading of manufacturing. LED screen companies may have only sold products in the past, and may now sell programs, sell technology, and sell services.
Take other traditional industries, it is possible to connect the upstream and downstream of the supply chain at a lower cost, and form a real-time collaborative supply chain that connects the end customers of the market, the various departments within the manufacturing industry, and the upstream and downstream parties. Greatly enhance the competitiveness of traditional manufacturing. For the LED display manufacturing industry, the service industry and informatization are all areas that require deep learning, and it is also doomed to the road of integration.
Of course, these five “gates†are only five major aspects of industrial development. There are still many details that need to be paid attention by screen companies. With the further opening of the market and the innovation of industrial technology and products, screen enterprises will have more. Opportunity.
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