Into the appliance store, you can often see eye-catching publicity signs, brochures, and guides to explain to consumers, recommend home appliances. When users choose products and shop around, such scenes are not uncommon. Recently, all the major supermarkets in the country have whipped up a new wave of “shadowingâ€: before buying Haier refrigerator, first watch the documentary for 1 minute, and intuitively present the original intelligent constant temperature technology of Haier full space fresh-keeping refrigerator to the users nationwide.
In fact, this is the landing of the Haier refrigerator "ball hitting raw meat" experiment at the terminal. In the documentary, the temperature fluctuation caused by the defrosting of the ordinary air-cooled refrigerator will cause the ice crystal to puncture the cells, causing the beef to lose its elasticity and being broken by the marbles. The Haier full-space fresh-keeping refrigerator solves this with the first intelligent thermostat technology. One problem, the smooth catch of the marbles and no damage, confirmed its outstanding achievements in the field of refrigeration and preservation. According to some analysts, Haier Refrigerator has moved its product evaluation from highly confidential laboratories to offline stores, providing each ordinary user with a platform to personally “detect†home appliances, and truly realize dialogue with users across the country.
The only frozen and fresh-keeping: Haier refrigerator to crack the user's pain points with constant temperature
It is reported that there are two ways to interact with each other: one is to watch a documentary through the mobile phone of the store guide. In the store, each mobile phone of the shopping guide is a video player terminal and interactive portal. All the shopping guides of the shopping guides are equipped with a Haier refrigerator preservation documentary. The other is to watch the documentary through the 100,000 screens in Haier stores. In many first- and second-tier cities and township stores across the country, Haier has covered 100,000 large-screen TV screens equipped with smart cloud shop APP. Through 100,000 screen-built interactive platforms, users can clearly see Haier's full space preservation. The preservation effect of the refrigerator.
With the use of terminal resources as a means of communicating new technologies through interactive channels, Haier Refrigerator has opened a new entrance for user interaction. This new entry is based on the storage problem in the user's life. For example, after freezing the meat ingredients in the freezer for a period of time, the meat is dry and hard, the thawing of bleeding water, and the taste of the meat are all the unavoidable pain points of the user. To this end, Haier refrigerators have developed the frozen intelligent thermostat technology by studying the 1,258 different ingredients that are often eaten. At a constant temperature, the meat cells such as beef are prevented from being pierced by ice crystals due to excessive temperature fluctuations. Some fresh nutrition and flexibility provide users with the best solution for freezing raw meat, and also achieve the industry's only frozen preservation.
Leading the development trend of the industry: Haier opens the era of full space preservation
In fact, in addition to freezing and keeping fresh, Haier refrigerators are also very effective in innovation at the refrigeration level. Since most of the refrigerators in the industry have only a single wet area, they simply solve the problem of preservation of all ingredients by uniform air supply and cooling, but neglect the different requirements for fresh-keeping environment such as fruits and vegetables and dry goods. Faced with the user's "protective" demand, Haier refrigerator through the fine control of dry and wet storage technology, to achieve accurate refrigeration and preservation of dry goods, fruit and vegetable ingredients, to ensure that dry goods do not return to the tide, fruit and vegetable ingredients without losing water. At the same time, Haier Refrigerator has also developed the international IEC preservation standard based on this technology, and has also created a breakthrough in the international standard of China's household appliance industry. In addition, with the refrigerated and frozen space preservation program, Haier Refrigerator has also developed the industry's first "full space fresh-keeping refrigerator standard", overturning the industry's inherent fresh-keeping habits and models, leading the world's refrigerator manufacturing industry to usher in a new era of space preservation.
In terms of hardware, Haier's full-space fresh-keeping refrigerator has also received the industry's first "Food Contact Safety Certification" issued by China Quality Certification Center, which means that its liner, door lining, coating, etc. have passed nearly 50 tests. Edible grade. It can be said that whether it is disruptive technology or product hardware, the innovation of Haier refrigerators leads the development trend of the whole industry, which is one of the key factors that are highly recognized by users.
It is reported that the recent listing of Haier's new space fresh-keeping refrigerator BCD-550WDCG has injected new vitality into the refrigerator market and has been widely praised by users. As a practitioner of the "one person in one" mode, Haier refrigerators display original technology at the store terminal, realizing zero-distance interaction between employees and users, and thus achieving product innovation. Haier's way of using user needs as the basis for product innovation iterations will not only gain lifetime value for users, but also become a model for the development of the global home appliance industry.
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