Enlightenment from the case of energy-saving lamps
The final resolution of the energy-saving lamp case was the result of multi-party cooperation efforts. The active response of enterprises is the most important factor; the support of government departments is also indispensable.
There is such a saying in the industry of energy-saving lamps: this is a case in which the central government, local governments, enterprises, and media are very well connected.
In the whole process of the EU anti-dumping case for energy-saving lamps, the Ministry of Commerce adopted measures such as direct and direct negotiations, communication and indirect interventions at the national level, and collected evidence, actively lobbyed, and exerted pressure through foreign agencies to obtain EU-related organizations. Support; internally, through local commerce authorities, organize, train, and coordinate enterprises to participate in responding. In the response to the anti-dumping and trademark infringement case of Donglin Electronics, the officials of the Ministry of Commerce not only gave guidance to the business, contacted the arrangements for the talks, but also helped recommend lawyers and gave the company great encouragement and help. Osram finally withdrew the case after filing an extension application in 2008, which is inseparable from the efforts of the Ministry of Commerce.
The Xiamen Municipal Government has also given great support to enterprises. In August 2007, the Xiamen Municipal Trade Development Council sent a delegation of government officials, legal persons, associations and business people to the EU to conduct lobbying activities on anti-dumping cases of energy-saving lamps. In April 2008, another delegation sent another delegation to the EU for further communication, including reflecting the situation in which the prosecution Osram constituted unfair competition and prompted a change in the attitude of EU officials.
On December 1, 2008, the Ministry of Commerce's Import and Export Fair Trade Bureau welcomed a group of guests. The guests were invited to send a banner to express their gratitude. The team leader was Jia Qiang, chairman and general manager of Xiamen Donglin Electronics Co., Ltd.
After more than eight years of hard work, China’s energy-saving lamp companies have won the transnational lawsuit against European anti-dumping lawsuits, which has opened up the EU’s frequent victory, which is hard-won, and Jia Qiang and his Donglin Electronics Company The only Chinese company in the case that responded to the lawsuit and actively responded to the case was not easy.
Check energy saving light
In 1991, Jia Qiang, a graduate of Xi'an Jiaotong University's industrial foreign trade major, came to Xiamen, a beautiful coastal city, to work in a Taiwan-funded enterprise.
In 1995, Jia Qiang found a suitable product for himself, and also found a suitable partner to start a business. The product he selected was an energy-saving lamp, and the identified brand was a firefly. His partner He Runlin is an alumnus of Xi'an Jiaotong University and is proficient in technology. Two people, one inside and one outside, the wonderful combination made Donglin's business grow rapidly, and the fireflies took off from Xiamen.
In 1997, Donglin Company obtained the product certification in Europe. In 1998, Donglin's energy-saving lamps began to be sold to Europe and other countries and regions.
Hard work pays off, in less than a year in 1998, the German market was conquered by Donglin. Jia Qiang took the victory to expand the results. In early 1999, he visited 10 European countries in one breath and locked the distribution network.
At this point, Donglin Company completed its layout in the European market and began a steady development.
What Jia Qian couldn’t think of was that a storm was coming quietly. The EU energy-saving lamp manufacturers, which were forced to retreat by cheap and good Chinese products, quietly raised anti-dumping sticks to their Chinese counterparts.
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