The rapid spread of flat-panel televisions has made the market more and more stringent, especially with the rapid development of LED (light-emitting diode) television in the third quarter of this year, which has prompted rapid development of standards. Recently, the reporter learned from the China Electronic Video Industry Association that the association's lead, the mainstream companies involved in the formulation of the 6-size "LED backlight LCD TV screen structure and electrical interface technical specifications" Association recommended standards (hereinafter referred to as the standard) has been formulated After the completion, some of them have been formally implemented. After the introduction of the standard, it will further regulate the emerging LED TV market.
The rapid development of LED TVs from the beginning of this year has led to a rapid development of the LED TV market. The reporter learned from the "China's electronic information industry in the third quarter of 2010, and the color TV industry research conference," that after entering in July, LED-backlit LCD new frequency, low price innovation, LED product penetration rate increased rapidly. In the third quarter, the accelerated popularity and penetration of LED-backlit LCD TVs became the focus of industry development.
According to the statistics of AVC market monitoring data, LED-backlit LCD TVs retailed 827,000 units in the third quarter, and the penetration rate reached 20%. During the Mid-Autumn Festival and National Day, the market penetration rate was once as high as 42%.
The reason why LED-backlit LCD TVs can continue to grow rapidly is mainly driven by demand, policies, and corporate factors. First, energy-saving, ultra-thin, and fine-quality graphics meet consumer demand preferences. Second, energy efficiency. The standard introduced the energy-saving characteristics of LED-backlit LCD TVs. Third, as a new profit growth point for the whole machine company, it has enhanced the enthusiasm of manufacturers to promote and become the focus of the promotion of color TV manufacturers.
Jin Xiaofeng, deputy general manager of Aowei Consulting, told reporters that the development of LED-backlit LCD TVs began at a large size, and its retail volume penetration has been leading. Since 2010, domestic brands have taken the lead in fully deploying LED product lines and enriching medium and small-sized models. In the third quarter of 2010, the share of LED-backlit TVs in small and medium size has increased from 32.7% in the second quarter to 43.97%. The shelves of small and medium-sized products provide consumers with more choices, and at the same time, they also strengthen the weight of domestic brands in the LED-backlit LCD TV market, further accelerating the process of popularizing LED-backlit LCD TVs.
The reporter learned that LED-backlit LCD TVs are growing faster than industry expectations. In the first quarter of 2010, LED-backlit LCD TVs were still in their infancy, and the lack of upstream resources to some extent hindered the pace of domestic companies entering the LED-backlit LCD TV market. However, since the second quarter, domestic brands have begun to invest heavily in the LED-backlit LCD TV market. On the one hand, they actively integrate upstream resources to obtain a stable supply of resources, and at the same time accelerate the development of LED products. Since the third quarter, domestic brand new products frequently appeared, prices dropped, and product lines improved, further consolidating the market position of domestic brands LED-backlit LCD TVs.
Enterprises call for a unified standard While LED TVs are rapidly increasing in volume, there are also many problems that slow down the development of the industry. For example, due to the inconsistent structure of LED-backlit LCD TV screens and electrical interfaces, many companies have to do more tools to adapt to this specialization when they do products.
"With the rapid expansion of the production scale of LCD TVs, the problem of incompatibility between panel companies that plague TV companies is also becoming more and more serious. At the same time, it has also increased waste in mold development costs, material use, and reserves." Bai Weimin, vice president of the trade association, told reporters.
The reporter was informed that due to the existence of this problem, many companies are increasingly unable to quickly solve the maintenance and repair problems after mass sales. Because liquid crystal panel technology and backlight technology are currently in a period of rapid development, the replacement frequency of the panel is fast. In particular, under the trend of triple play, the development of color TV products is very fast. Enterprises basically launch new products every month. In order to track the development of technology and adapt to the fluctuations in the supply of the international market, large color TV companies usually The need to purchase panels from a number of panel makers has resulted in inconsistent panel specifications and inconsistent interface definitions resulting in low production efficiency and high development, production and maintenance costs.
Xu Hongjun, the manager of the multimedia branch of the Konka Group and the general manager of the Engineering and Information Management Department, told reporters that the sales of Konka LED TVs have continued to increase during this period of time. However, due to the inconsistency of standardization in the after-sales service, the cost of the company has also increased. When the reporter interviewed Hai Li Group Chief Engineer of Information Products Division, Li Shengshi, he also expressed this concern.
Due to the increase in costs caused by inconsistent interfaces, it has become a common problem in the industry, especially with the increase in the number of LED TVs, this problem will become more apparent. The flat panel transformation of the color TV industry not only requires deepening cooperation and coordination between upstream and downstream companies in terms of standardization, but also needs to unify the panel structure and electrical interfaces of different panel manufacturers, thereby improving the overall efficiency and competitiveness of domestic color TV companies.
Standards will regulate the development of the market. Under the requirements and active participation of the vast number of color TV companies, the Video Association has combined the current market demand and technological development trends to organize the development of six major mainstream sizes for domestic companies (ie, 26 inches, 32 inches). Inch, 37-inch, 42-inch, 46-inch, 55-inch) LED-backlit LCD TV screens are structured and electrical interface specifications work.
The reporter was informed that the standard aims to unify the structural layout and electrical interface definition of panels of the same size for different panel companies, and to promote the technical specifications as the recommended standards of industry associations. By improving the versatility of materials and reducing the complexity of product development, the purpose of reducing system operating costs, improving production efficiency and quality stability, improving after-sales service capabilities, and reducing maintenance costs is to provide consumers with better products and services.
The person in charge of Konka and Hisense told the reporter that for enterprises with annual output of LCD TVs exceeding 1 million units, purchasing and using standardized panels or modules produced according to the standards of the Association, the direct system cost that can be saved for the company can be at least over one million yuan per year. Coupled with the hidden cost savings, the company can save millions of dollars in expenses each year, which in turn increases the efficiency of the company.
At present, the major bottleneck constraining the flat panel transition in the color TV industry is still the lack of the industrial chain. The TV panel's complete dependence on imports is the main factor that causes the fluctuation of the economic benefits of the color TV industry and fierce market competition. The formulation of this standard has also eased this to some extent. A moment. The establishment of various subdivision standards also accelerates the construction of the flat panel display industry chain and a benign market order, and is an important guarantee for the successful implementation of the transformation and upgrade of the color TV industry.
The reporter learned that the Video Association has now released 32, 42 and 46-inch standards, and the 26, 37 and 55-inch standard texts have basically been completed. The 32, 42 and 46-inch standards have been released and implemented on September 28, 2010. The 26, 37, and 55-inch standards will also be released soon. “In order to realize the transformation of the green panel industry in the color TV industry, the Video Association calls for enhanced collaboration between the LCD TV industry upstream and downstream, LCD panel manufacturers to provide more, color TV companies to purchase more standardized products, and work together to develop green industries and low-carbon economy. "Bai Weimin said.
The rapid development of LED TVs from the beginning of this year has led to a rapid development of the LED TV market. The reporter learned from the "China's electronic information industry in the third quarter of 2010, and the color TV industry research conference," that after entering in July, LED-backlit LCD new frequency, low price innovation, LED product penetration rate increased rapidly. In the third quarter, the accelerated popularity and penetration of LED-backlit LCD TVs became the focus of industry development.
According to the statistics of AVC market monitoring data, LED-backlit LCD TVs retailed 827,000 units in the third quarter, and the penetration rate reached 20%. During the Mid-Autumn Festival and National Day, the market penetration rate was once as high as 42%.
The reason why LED-backlit LCD TVs can continue to grow rapidly is mainly driven by demand, policies, and corporate factors. First, energy-saving, ultra-thin, and fine-quality graphics meet consumer demand preferences. Second, energy efficiency. The standard introduced the energy-saving characteristics of LED-backlit LCD TVs. Third, as a new profit growth point for the whole machine company, it has enhanced the enthusiasm of manufacturers to promote and become the focus of the promotion of color TV manufacturers.
Jin Xiaofeng, deputy general manager of Aowei Consulting, told reporters that the development of LED-backlit LCD TVs began at a large size, and its retail volume penetration has been leading. Since 2010, domestic brands have taken the lead in fully deploying LED product lines and enriching medium and small-sized models. In the third quarter of 2010, the share of LED-backlit TVs in small and medium size has increased from 32.7% in the second quarter to 43.97%. The shelves of small and medium-sized products provide consumers with more choices, and at the same time, they also strengthen the weight of domestic brands in the LED-backlit LCD TV market, further accelerating the process of popularizing LED-backlit LCD TVs.
The reporter learned that LED-backlit LCD TVs are growing faster than industry expectations. In the first quarter of 2010, LED-backlit LCD TVs were still in their infancy, and the lack of upstream resources to some extent hindered the pace of domestic companies entering the LED-backlit LCD TV market. However, since the second quarter, domestic brands have begun to invest heavily in the LED-backlit LCD TV market. On the one hand, they actively integrate upstream resources to obtain a stable supply of resources, and at the same time accelerate the development of LED products. Since the third quarter, domestic brand new products frequently appeared, prices dropped, and product lines improved, further consolidating the market position of domestic brands LED-backlit LCD TVs.
Enterprises call for a unified standard While LED TVs are rapidly increasing in volume, there are also many problems that slow down the development of the industry. For example, due to the inconsistent structure of LED-backlit LCD TV screens and electrical interfaces, many companies have to do more tools to adapt to this specialization when they do products.
"With the rapid expansion of the production scale of LCD TVs, the problem of incompatibility between panel companies that plague TV companies is also becoming more and more serious. At the same time, it has also increased waste in mold development costs, material use, and reserves." Bai Weimin, vice president of the trade association, told reporters.
The reporter was informed that due to the existence of this problem, many companies are increasingly unable to quickly solve the maintenance and repair problems after mass sales. Because liquid crystal panel technology and backlight technology are currently in a period of rapid development, the replacement frequency of the panel is fast. In particular, under the trend of triple play, the development of color TV products is very fast. Enterprises basically launch new products every month. In order to track the development of technology and adapt to the fluctuations in the supply of the international market, large color TV companies usually The need to purchase panels from a number of panel makers has resulted in inconsistent panel specifications and inconsistent interface definitions resulting in low production efficiency and high development, production and maintenance costs.
Xu Hongjun, the manager of the multimedia branch of the Konka Group and the general manager of the Engineering and Information Management Department, told reporters that the sales of Konka LED TVs have continued to increase during this period of time. However, due to the inconsistency of standardization in the after-sales service, the cost of the company has also increased. When the reporter interviewed Hai Li Group Chief Engineer of Information Products Division, Li Shengshi, he also expressed this concern.
Due to the increase in costs caused by inconsistent interfaces, it has become a common problem in the industry, especially with the increase in the number of LED TVs, this problem will become more apparent. The flat panel transformation of the color TV industry not only requires deepening cooperation and coordination between upstream and downstream companies in terms of standardization, but also needs to unify the panel structure and electrical interfaces of different panel manufacturers, thereby improving the overall efficiency and competitiveness of domestic color TV companies.
Standards will regulate the development of the market. Under the requirements and active participation of the vast number of color TV companies, the Video Association has combined the current market demand and technological development trends to organize the development of six major mainstream sizes for domestic companies (ie, 26 inches, 32 inches). Inch, 37-inch, 42-inch, 46-inch, 55-inch) LED-backlit LCD TV screens are structured and electrical interface specifications work.
The reporter was informed that the standard aims to unify the structural layout and electrical interface definition of panels of the same size for different panel companies, and to promote the technical specifications as the recommended standards of industry associations. By improving the versatility of materials and reducing the complexity of product development, the purpose of reducing system operating costs, improving production efficiency and quality stability, improving after-sales service capabilities, and reducing maintenance costs is to provide consumers with better products and services.
The person in charge of Konka and Hisense told the reporter that for enterprises with annual output of LCD TVs exceeding 1 million units, purchasing and using standardized panels or modules produced according to the standards of the Association, the direct system cost that can be saved for the company can be at least over one million yuan per year. Coupled with the hidden cost savings, the company can save millions of dollars in expenses each year, which in turn increases the efficiency of the company.
At present, the major bottleneck constraining the flat panel transition in the color TV industry is still the lack of the industrial chain. The TV panel's complete dependence on imports is the main factor that causes the fluctuation of the economic benefits of the color TV industry and fierce market competition. The formulation of this standard has also eased this to some extent. A moment. The establishment of various subdivision standards also accelerates the construction of the flat panel display industry chain and a benign market order, and is an important guarantee for the successful implementation of the transformation and upgrade of the color TV industry.
The reporter learned that the Video Association has now released 32, 42 and 46-inch standards, and the 26, 37 and 55-inch standard texts have basically been completed. The 32, 42 and 46-inch standards have been released and implemented on September 28, 2010. The 26, 37, and 55-inch standards will also be released soon. “In order to realize the transformation of the green panel industry in the color TV industry, the Video Association calls for enhanced collaboration between the LCD TV industry upstream and downstream, LCD panel manufacturers to provide more, color TV companies to purchase more standardized products, and work together to develop green industries and low-carbon economy. "Bai Weimin said.
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