What are the difficulties in the design of a Chinese laptop? The academic experts put forward their own views. Tang Zhongyu, former president of Guangzhou University’s College of Art and Design and director of the Industrial Design Institute of Guangzhou University, said: “The difficulties in designing notebook computers in China are mainly manifested in several aspects. First, the concept of users is solidified. The design of notebook computers is in the eyes of the majority of users. Has formed a fixed form pattern, notebook computers should be square. Second, the solidification of the designer's thinking. Third, the market-oriented solidification. Most laptop manufacturers only describe the market demand from the sales point of view , but did not study the future trend. "So, China's notebook computer industry wants to achieve the transformation from "Made in China" to "Design in China". What problems need to be solved?
Understanding the vagueness of laptop design concepts is the first problem to be solved. Tang Zhongyun introduced that, now, companies have no doubt about the role of notebook computer industry design, but also established a professional team of industrial design, but many companies have neglected the deep discussion and research on notebook computer design, some designers of the concept of industrial design It is also ambiguous, so we see that although many companies flaunt their emphasis on design, they understand that design is a new style change. This is far from the essence of industrial design. Just focusing on the design of the product will inevitably neglect the study of the modern consumer lifestyle.
Second, we must solve the problem of quick success and quick success for enterprises. Nowadays, companies attach great importance to the innovative talents and core technologies of notebook computers. However, they always think that they can buy technology and spend time on recruiting excellent design talents. They can build a company's design and development team within a day or two, and the team can build. Naturally, it will be able to solve the problem of inadequate core design capabilities for notebook computers. However, this idea does not integrate design into the company's strategy. It does not focus on the accumulation of design methods and awareness. Therefore, it is impossible to cultivate excellent design talent. Industrial design, especially the industrial design of electronic products, should be built in a complete industrial chain and integrated into the company's strategy. In the past, business competition was dominated by marketing and markets; now, competitors are launching new products faster than ever before, and people’s pursuit of new products is also faster than ever before, forcing companies to introduce new products faster. If companies have used design as a tactic, it is time for companies to develop design strategies.
Industrial designers use design as a means, based on a deep understanding of the market and corporate culture, using their correct forward-looking attitude, boldly using new technologies and new materials, and creating unique products for enterprises. It is the company that creates product differentiation. The important means. Some large foreign-funded enterprises attach great importance to the value of design. They use the world's most advanced design management system, which greatly increases the participation of industrial designers in product development and marketing.
Finally, as companies and designers, not just following the market, but following the market will blindly follow the innovation design. The blind obedience will make designers lose the meaning of existence, and will inevitably lead to a serious homogenization of products. Some notebook computer manufacturers cannot grasp the gap between the strategic direction, production technology, materials and even marketing methods. Moreover, product homogeneity is serious, and design innovation is not emphasized. This will affect the future transformation and development of the company.
Understanding the vagueness of laptop design concepts is the first problem to be solved. Tang Zhongyun introduced that, now, companies have no doubt about the role of notebook computer industry design, but also established a professional team of industrial design, but many companies have neglected the deep discussion and research on notebook computer design, some designers of the concept of industrial design It is also ambiguous, so we see that although many companies flaunt their emphasis on design, they understand that design is a new style change. This is far from the essence of industrial design. Just focusing on the design of the product will inevitably neglect the study of the modern consumer lifestyle.
Second, we must solve the problem of quick success and quick success for enterprises. Nowadays, companies attach great importance to the innovative talents and core technologies of notebook computers. However, they always think that they can buy technology and spend time on recruiting excellent design talents. They can build a company's design and development team within a day or two, and the team can build. Naturally, it will be able to solve the problem of inadequate core design capabilities for notebook computers. However, this idea does not integrate design into the company's strategy. It does not focus on the accumulation of design methods and awareness. Therefore, it is impossible to cultivate excellent design talent. Industrial design, especially the industrial design of electronic products, should be built in a complete industrial chain and integrated into the company's strategy. In the past, business competition was dominated by marketing and markets; now, competitors are launching new products faster than ever before, and people’s pursuit of new products is also faster than ever before, forcing companies to introduce new products faster. If companies have used design as a tactic, it is time for companies to develop design strategies.
Industrial designers use design as a means, based on a deep understanding of the market and corporate culture, using their correct forward-looking attitude, boldly using new technologies and new materials, and creating unique products for enterprises. It is the company that creates product differentiation. The important means. Some large foreign-funded enterprises attach great importance to the value of design. They use the world's most advanced design management system, which greatly increases the participation of industrial designers in product development and marketing.
Finally, as companies and designers, not just following the market, but following the market will blindly follow the innovation design. The blind obedience will make designers lose the meaning of existence, and will inevitably lead to a serious homogenization of products. Some notebook computer manufacturers cannot grasp the gap between the strategic direction, production technology, materials and even marketing methods. Moreover, product homogeneity is serious, and design innovation is not emphasized. This will affect the future transformation and development of the company.
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