Introducing benchmarking to help LED companies pursue excellence
Guangdong Technology and Economic Research and Development Center Li Run
In the field of LED lighting in China's strategic emerging industries, the industry standard lags behind the development of technology, and there is a new way to break through the bottleneck. Guangdong's first LED lighting product benchmark index was officially launched on June 23 at the Guangdong LED Lighting Product Benchmarking Conference held in Zhongshan, Guangdong Province. Li Run, the Guangdong Provincial Center for Technology and Economic Research and Development, explained the benchmarking method.
The benchmark analysis method, also known as the benchmark analysis method and the calibration ratio super method, is BENCHMARKING in English. It was first created by Xerox in the late 1970s and then systematically and standardized by the American Productivity and Quality Center. After 1976, with the expiration of the Xerox copier patent expiration date, Xerox, which has always occupied a monopoly position, encountered all-round challenges from domestic and foreign competitors, especially Japanese competitors: Canon, NEC and other companies sell products at the cost price of Xerox and It is profitable, and the product development cycle is 50% shorter than Xerox, and developers are 50% less than Xerox. At one time, Xerox's market share has plummeted from 82% to 35%. In the face of the threat of competitors, Xerox began to learn from Japanese companies and carried out extensive and in-depth benchmarking management reform. Xerox achieved very good results through comparative analysis, finding gaps, adjusting strategies, changing strategies, and restructuring processes. , regained the lost market share. After the success, Xerox began to promote benchmarking management on a large scale. Subsequently, Motorola, IBM, DuPont, GM and other companies followed suit and implemented benchmarking management. They searched for the best companies in the industry in the world to benchmark and surpass benchmarks and successfully gained competitive advantage. In this regard, Western companies began to use benchmarking management as an idea and tool to gain competitive advantage, and benchmark management to optimize corporate practices and improve business management and market competitiveness.
The American Productivity and Quality Center defines benchmark management as: a benchmarking management process is a systematic, continuous assessment process that continuously compares business processes with the world's leading companies to help companies improve operations. Performance information.
Benchmarking is one of the most respected corporate management techniques, and it represents a process of excellence. In a certain industry, a company selects the representative enterprise that is currently recognized as a superior and superior group as the benchmark for learning and emulation, so that the enterprise can reach the realm of representing the industry. This way of pursuing excellence through extensive observation and research is the spirit of benchmarking. ,
Another important spirit of benchmarking is to reengineer the process. The average company will naturally compare its products or services with competitors, but this can only be said to be competitor analysis rather than benchmarking. The difference is that the traditional competitive business collection emphasizes the quality of the results or products, while the benchmarking analysis focuses on the process of manufacturing products or providing services, and strengthens the weaknesses of this process. From this point of view, the scope of benchmarking analysis is far more in-depth than the analysis of competitors. It emphasizes the traceability of the source, and deeply considers which component of the operation process is different, which will result in product or service quality. Such a gap, and actively redesign the process to make up for this gap, that is, to place the focus on the way of working or the workflow behind the product or service rather than the product or service itself. In other words, focusing on the process rather than the outcome can help companies achieve breakthrough performance improvements more effectively.
Benchmarking emphasizes the concept of continuous improvement. It is a process with recycling characteristics. Under a longer-term structure, companies put benchmarking methods into the organizational system and carry out continuous transformation. Benchmarking is used to improve performance. Convinced by excellence, in short: no matter how good, it must be better.
Benchmarking is a process that is very formal and pursues excellence through consistent basic steps. It has a well-structured and continuous learning process that guides the implementation of the entire plan with established steps or process models. It is very important to strictly abide by the entire benchmarking process. This is not to suggest that companies must be rigid in rigid procedures. Instead, companies that are reminded to implement benchmarking must carefully confirm whether they have actually completed this stage before proceeding to the next step. Completed tasks. The concept of benchmarking seems to be learning from model students. This kind of concept is common sense. Why do you need a book? This is because the benchmarking method focuses on the details of each stage of the process. The purpose is to Trying to establish a clear and clear formalization process to assist companies to learn in a more systematic way, obviously different from the lack of architecture of competitor analysis, flowing through superficial imitation.
In recent years, the benchmarking method has been popular all over the world, and it has benefited to a considerable extent from the rapid development of information technology. More and more information can be obtained in the public domain or institutions, especially in the era of extremely rich information and rapid dissemination. The social database stores the vast amount of information of each excellent enterprise, so that each company's excellent operational practices can be communicated and emulated in the industry.
The Guangdong Provincial Technology and Economic Research and Development Center is responsible for the introduction of Germany's advanced benchmarking method. The German-sponsored institution is a research institute with a high reputation in the European Union. It has accumulated the largest enterprise database in Europe in the field of benchmarking management, including huge benchmarking cases and real cases. Fuck data. The Guangdong Provincial Technology and Economic Research and Development Center plans to combine the LED benchmarking index project to carry out research on the Guangdong LED enterprise's implantation of the German benchmarking management law, hoping to achieve significant results in the LED industry.
This time, under the guidance of the Guangdong Provincial Department of Science and Technology, the Guangdong Province Green Lighting Demonstration City Product Benchmarking Index Research and Implementation Project introduced concepts such as process reengineering and continuous improvement in the benchmarking method, such as sample enterprise screening, long-term tracking, and trend forecasting. , technology foresight, dynamic stage indicators, weighted stratification scores, etc., in the design of indicators, initially considers the guideline and roadmap for guiding and helping LED companies to pursue excellence, and applying and establishing advantages for LED enterprise management on the future benchmarking method. Good preparation. At present, Guangdong LED enterprises occupy half of the country, and it is urgent to establish an orderly and benign competitive environment, gradually improve the advantages of Guangdong LED industry and to achieve excellence. Guangdong Semiconductor Lighting Engineering Province, Industry, Education and Research Innovation Alliance has passed innovation, benchmarking, quality inspection, standards, etc. A series of actionable ways to implement the LED benchmarking index project is a very realistic attempt.
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