Local distributors need to stop cross-border cooperation in civil war

Having just read Ms. Yu’s “distribution merger and acquisition reappearance culmination, and the giants continue to expand their influence in Asia”, they were not surprised. They once again felt that the prospects of local small distributors like us are worrying. Their future is extremely embarrassing. There is such a sense of crisis, and as the sense of crisis in the industry’s working hours grows deeper, it even raises suspicions about our existing sales model, and is trying hard to change or even attempt to To subvert the previous sales model, what will be the future sales model? My original, conservative mindset has hampered my divergent thinking from learning, but we can't imagine it out of thin air. Suddenly I think of a word: “How far you can see the past, you can see "What far-reaching future" still seems to be looking at our future from the past and current status of the industry.

In fact, past and present have always been in the distribution industry is not a lack of cross-border sales model, such as to meet the customer's scattered procurement we have appeared in the form of counter-based spot market sales, this method continues until now, but this way The drawback is that it can only meet the needs of customers in the region. With the fierce competition in the region, it can not fundamentally change the amount of large-area customers needed for business growth. So we will see that there are many counters that have done for many years. It still seems to be the counter, and even some have been withdrawn; for example, to meet the centralized procurement of small customers, we have appeared as a form of catalog distributors, hybrid distributors, etc., and such distributors, I think, are now in stock. The mainstream distributors in the market have improved the drawbacks of the existing counter-distribution and they are superior to counter-based distribution in terms of resources. From the perspective of customer retention, it is easy for them to grasp large amounts of customer information to facilitate rapid growth of business performance, but such There are very few distributors that can respond quickly to customers, many customer product models and offices The process will lengthen the processing time of the order, unless there is a powerful internal background processing system, and the model is easy to copy; for example, in order to respond quickly to customers, we have emerged a new generation of purchasing agency distributors with e-commerce as a form of expression. The e-commerce system supports rapid response to customer needs through telephone, mail, websites, chat tools, etc., and I think this approach has at least two things that need to be improved. First, the price is higher than any kind of distribution, and the second is The e-commerce credibility mechanism has not been established before what kind of methods to improve the crisis of honesty and trustworthiness. In fact, we can't say which way is not desirable, because even if there is a customer need, there will be reasons for existence, and we also see that everyone is integrated, coexist, and cannot define a company's existence from any one definition. Single marketing model. I just think about which sales model is easier to achieve leapfrog development. I think of cross-border.

We are currently faced with Europe, the United States, Asia Pacific and other giant agents from the source of product development directly cut customers, control a large number of customer resources and project information, and the client? Local distributors are faced with rising prices, higher labor costs, and fierce competition in the market. The downward adjustment in the market price of end-products has caused the payment cycle to be postponed. As we survive in the cracks, we can stand in such a melee situation. An invincible position, customers, we can't afford to hurt, giant agents, we want to hurt people, and I'm afraid they will not even hurt. In the face of such a powerful opponent and such an unpredictable market environment, we must not storm. Can only take wisdom, the so-called harmony is the ultimate way out. I have been thinking lately that we can also change a harmonious way of living and innovate a harmonious survival rule. Why is "one shoe making and one car making" so successful, and we can ignore the existence of customers directly? In front of the customer's face to call the other side, apart from these, I think it is desirable to sell their sales model. I also think about it: If such a sales model is combined with integrated circuit sales, what will be the result? We will also give a large amount of resources to end-users for free use, and only do value-added services for core customers. The key to the problem is whether we have such resources? I think there should be, since there should be a way to show the way through such a sales model? This is what I call cross-border. Sadly, it is only a concept. I once thought of the IC+hotel sales method, but I quickly rejected it because the end result is only like the counter. In the same way, it would be advisable to sell in an integrated circuit + performing arts show. However, this method is only suitable for marketing and does not apply to marketing. Hey, the road is long and long, and I will search for it!

Local distributors need cross-border thinking, cross-border cooperation, stop the civil war, unite all the forces of unity as far as possible, and always keep progressing and sharing the fruits of revolutionary success.