The ABC Group Pearl TV and Sony Electronics have jointly created an audience navigation module for the next generation of television in the United States, a new type of television program guide that can respond to user requests.
This new channel navigation tool is part of the next-generation ATSC 3.0 interactive content environment that will be used in the Phoenix Model Market program. Ten TV stations in Phoenix participated in this program.
Anne Schelle, Pearl TV's general manager, said: "Our finished product for the Phoenix demonstration market project will be the first ATSC 3.0 electronic program list with broadcasters and multi-channel provider program information. This innovative platform will bring viewers The interactive and personalized experience supports direct voice control for TV and indirect voice control for devices such as tablets and mobile phones."
Pearl TV is a business organization of the American Broadcasting Corporation and is committed to exploring forward-looking broadcast opportunities, including the promotion of innovative ways to broadcast content locally, the development of digital media and wireless platforms for the broadcast industry.
Phoenix will be the first "demonstration market" for next-generation TV deployments. Next-generation TV standards will greatly improve the quality of wireless services and provide a range of new features through smart TVs and other connected devices.
Schelle said: "This will be the first complete implementation of the ATSC 3.0 interactive environment. New applications developed for the ATSC 3.0 platform will control interactive advertising, providing users with new features such as access to digital coupons. The system will broadcast signals, wired and wireless Satellite forwarding and streaming OTT channels come together."
As part of the cooperation agreement, Sony will also join Pearl's "Phoenix Demonstration Market" program later in 2018. And Pearl TV will be the first to demonstrate the prototype implementation of Sony's complete ATSC 3.0 protocol stack at the CES show in Las Vegas.
In addition, Sony's semiconductor solutions also entered the advanced stage of ATSC 3.0 receiver demodulator chip R&D. Sony has conducted field tests in North Carolina and Maryland. The company also plans to conduct additional site tests at the WJW test stand in Ohio.
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