Spell the price, you are the next "Xiong"

"Price warfare" is actually a cliché topic. There have also been many examples of "historical records" blindly pursuing low prices and closing down. However, when the industry is in a bad environment or the industry is off-season, some companies cannot sit still. Started to work on the price.

Take the downlight. Downlight competition has long been fierce. Now that the price of finished products has reached 1.6 yuan, it is difficult for people to imagine how this product is made and can be used.

The author two days ago and the general manager of lighting accessories Huang Wenhai chat, finally understood a probably.

Huang Wenhai is a professional manufacturer of downlight accessories. When talking about this kind of product, he said that the thickness of the surface light of the downlight is generally not lower than 1.0. This is already the bottom limit. If it is lower than this thickness, no matter how hard it is Or heat, can not meet the needs of the product. However, in order to reduce costs, some finished product manufacturers required him to achieve 0.8 or even 0.6 thickness, and he was rejected because such things cannot be used at all. What is the concept of 0.6, in fact, is equivalent to the thickness of a coated paper, how to support such a thin surface ring the entire product, let alone talk about heat.

Competition in this area has reached the point where everything is done. The general downlight is an aluminum surface ring with aluminum cup, some companies in order to reduce the cost of the aluminum cup replaced with ordinary PC material, (not the current more popular new type of thermal conductivity PC material), we all know that ordinary PC material is certainly not cooling The effect of aluminum materials, even without heat dissipation, coupled with a paper-thin face ring, it can be imagined that the heat dissipation of the entire product cannot be solved at all. If supplemented with the cheapest light source and driver on the market, such products not only have a short life span, but also have a great potential safety hazard; if such products are sold out, it is estimated that not only will there be no replenishment, but it will also attract a lot of aftermarket products. trouble.

Nowadays, consumers are very rational. They are not simply looking at the price to buy products, but they must integrate product styles, quality, prices, services and other factors. Therefore, the price is only one of the factors, and it is not a decisive factor.

Low-priced products are not allowed to do. However, to ensure product safety as the first premise and to ensure product quality as the fundamental, on the basis of ensuring these two points, we must reduce production costs, lower prices, or sell small profits, and then Or use the current popular explosion models to do promotions, these are feasible. However, it is absolutely inadvisable to reduce product costs at the expense of product quality. Otherwise, you will be the next "hung."