The trend of car intelligence has become more and more obvious, and IT companies have started to build cars and traditional car companies are becoming more and more Internet-oriented. Recently, Suning announced the establishment of the E-Car Company, which operates the auto business independently in a corporatized form. It is understood that Suning Auto Supermarket will be opened to the whole country in the future. These auto supermarket formats are included in the strategy of Zhang Jindong's planned new 5,000 Internet store stores in 2018. As a new format, auto supermarkets will be further enriched. Suning's business scope.
It is understood that in July this year, the world's first Suning Tesco auto supermarket officially opened, and then in October, Suning Auto hand in hand BYTON, officially entered the Internet car field, from selling cars to building a car. Compared with the uncertainty of the Internet to build a car, Suning's entry into the car market is more pragmatic. Suning, which started off the assembly line, also fell into the offline market.
Liu Dongyu, head of Suning Tesco Auto and Motorcycle Business Center, said in an interview that Suning has the following development advantages in the development of automobile business: it has a user base of 500 million, and can enable consumers who need to buy a car through data mining. Demand; owning online and offline channels, the car is a product that emphasizes experience and needs to be carried offline; it has logistics and finance, and will cooperate with manufacturers in logistics and finance in the future.
The independent operation of the automobile business in the form of corporatization means that Suning's auto business has matured and the auto map will enter a new stage of rapid expansion.
Suning said that it will infiltrate the automobile field with the model of automobile supermarkets, hoping to change the monopoly of 4S stores and enhance the experience and service of automobile consumption. At present, Suning Auto Supermarket's strategic partner is Ping An Car Steward, which contains more than 20 automobile brands such as BMW, Audi and Cadillac, and more than 100 models.
Zhang Jindong’s previously planned 2018 new Internet store strategy in the country, as a new format, will enrich Suning’s business scope. Suning said that the car supermarket will start to expand nationwide this year.
And Suning and Baiteng BYTON teamed up to build a car, the idea is different from BAT in-depth automatic driving. After the two hand in hand, the former hopes that Suning Tesco, PPTV and other APP can be implanted into BYTON's in-vehicle system BYTON Life to realize the shopping and production expansion of car shopping. The official also said that its first model will be in the next month, and it is planned to put into mass production in 2019.
In addition to Suning Tesco, Gome, China Resources Vanguard, etc. have also said that they want to enter the field of car supermarkets. Under such a huge consumer market, major players are rushing to enter the market. Alibaba is in the process of building Internet cars, Baidu is focusing on driverless cars, and Tencent is in the arms of GAC. The car market will usher in new developments. opportunity.
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