Relevant data show that in 2017, China's per capita GDP has exceeded 8,000 US dollars, and the increase in per capita GDP has promoted the upgrading of consumption levels and consumption structure of urban and rural residents, and the demand for safe and healthy living quality has increased with consumers, like air purifiers. The environmental protection industry has ushered in accelerated development. As a well-known environmental environmental protection brand in China, MFRESH, a subsidiary of Zero Micro Technology, closely follows the trend of consumption upgrading. It not only completes the transformation and upgrading of young intelligent, but also promotes the development of KJ800F-M800A products. kinetic energy.
Welcome consumption to upgrade Dongfeng air net market to accelerate development
According to the Credit Suisse research report, in 2017, China had 109 million middle-class people, accounting for 11% of the national adult population, ranking first in the world. In addition, according to the national strategic plan, during the "Thirteenth Five-Year Plan" period, China will build a well-off society in an all-round way. It is estimated that China's per capita GDP will exceed 13,000 US dollars by 2020. The increase in income will directly drive the public's consumption upgrade for high-quality life, and also bring new environmental opportunities for high-speed development of environmental and health products such as air purifiers.
In the era of consumption upgrade, air purifiers are gradually becoming a necessity for Chinese families, and are known as the “fifth home appliancesâ€. According to survey data, 83% of consumers are positive about purchasing air purifiers, and 68% of consumers think that it is necessary to purchase air purifiers. Faced with the market opportunity brought about by the new round of consumption upgrade, MFRESH took advantage of the trend and launched the breakthrough “Tornado†KJ800F-M800A air purifier, which set off a hot debate in the industry.
It is understood that the net-Shi (M FRESH) K J800F-M800A has up to 8 00 m³ h particles C ADR values /, 4 00 m³ h formaldehyde C ADR values /, also equipped with a unique C SV central circumferential airflow technology The tornado-like purification rate makes it a whirlwind in the industry once it is launched. In addition, the product is also equipped with H 12 Ji clip carbon cloth filter a large area of long-acting antibiotic, high-precision laser sensor, a comprehensive large-screen touch-panel, 500 million units of negative ion generator black technology, to meet the consumers nowadays health Stylish, convenient and comfortable to use .
In this regard, industry insiders pointed out that the awakening of health awareness brought about by consumption upgrade will make consumers' dependence on empty net products continue to increase, and also put forward higher requirements for product quality. MFRESH KJ800F-M800A air purifier has not only succeeded in the frontier of consumption upgrade, but also provided a new direction for product upgrade.
Adhere to the youthful and intelligent netizen brand upgrade "take the wind up"
Western proverbs say, "Opportunity is there, and people with visions always plan ahead." Throughout the history of the development of MFRESH, its research and development ideas and business philosophy are always far ahead. It is reported that before the smog problem has not yet broken out, MFRESH has begun to pay attention to indoor air pollution problems. Through cooperation with domestic universities and European and American scientific research institutions, it has accumulated rich technical experience. MFRESH has laid a solid foundation for becoming a leading supplier of air purifier solutions in China.
The success of the KJ800F-M800A also allowed MFRESH to take the initiative in the new market environment. Regarding how to seize the market opportunity brought by this round of consumption upgrade, MFRESH believes that the core lies in two points: First, whether it can win the recognition and favor of the younger generation of consumers; Second, whether it can satisfy users through technological innovation. Growing health needs. To this end, M FRESH has established the brand concept of “Young Smart Home Appliances Leaderâ€. Through the “young†and “intelligent†transformation of the brand , we are committed to building the first place in the environment for young consumers. Brand.
In the future, under the guidance of the new brand strategy, MFRESH will continue to innovate and upgrade based on the strong technical strength, precise marketing capability and integrated value industry chain of Zero Micro Technology, aiming to provide more for young families. High-performance environmentally friendly products.
Nowadays, with the east wind of consumption upgrade, the air purifier market is in the process of transforming from quantity to quality, and brand transformation and upgrading is a necessity. Faced with the new trend of the industry, MFRESH not only insists on merging the diversified and individualized needs of consumers with innovative products, but also brings new thinking to the sustainable and healthy development of the industry through the perfect “transmutation†of the brand. . Undoubtedly, under the general trend of consumption upgrading, China's empty net market will continue to move at a high speed.
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