Today marks a significant moment in the career of 36-year-old boxing legend Wang Zouming, who will participate in his first-ever world title defense. Since joining the boxing team at the age of 16, Zou Shiming has achieved two Olympic gold medals and captured the world championship title, completing an impressive career grand slam. Yet, his journey doesn't end here. This upcoming world title defense presents a pivotal moment for Zou Shiming to solidify his legacy and redefine himself as the "returning king."
On the screen, another "king" is set to face its own challenge—the father of LCD, Sharp. At the recent launch event for Sharp's new AQUOS S60 and S60U series, Zou Shiming and his wife Yingying made an appearance alongside Sharp's new products. When asked about the new AQUOS TVs, the champion boldly declared, "I only partner with champions." As the world-renowned manufacturer under Foxconn, Sharp continues to push boundaries with innovation. Can these new AQUOS models help Sharp reclaim its former glory? What strengths do they possess? This "defiant" battle has become the most anticipated showdown in the industry, akin to Zou Shiming's championship battles.
Technology: The Father of Liquid Crystals Showcases a "Defiant" Breakthrough
When mentioning Sharp, many immediately associate it with "TV," as it has consistently led in screen technology. Even today, many TV brands rely on Sharp's screens. Since establishing LCD as a core business in 1986, Sharp has played a crucial role in popularizing LCD TVs. From the CRT era to LCD screens, Sharp has been present every step of the way—black and white to color, 4K ultra-clear, and even 8K TVs. Its influence has made Sharp a pioneer in LCD TVs, earning it the nickname "Father of LCD."
Despite its acclaim, Sharp remains committed to technological advancements, much like how Zou Shiming seeks continuous breakthroughs even after achieving the Grand Slam. The new AQUOS Sharp defying series introduces five groundbreaking technologies.
Manufacturing Breakthrough: Leveraging the world's only 10th-generation liquid crystal production line, Sharp's defying products are fully equipped with 10th-generation line LCD panels, marking a milestone in LCD panel manufacturing.
Clarity Breakthrough: The new AQUOS Sharp defying series features Sharp's original 4K screen with a resolution of 3840x2160 and nearly 8.29 million effective pixels. This pixel density leap brings families a more vivid and realistic cinematic experience.
Color Performance Breakthrough: By applying NTSC 96% wide color gamut technology, which surpasses the current standard, Sharp ensures that every frame of video is a masterpiece, with unparalleled color performance.
Compatibility Breakthrough: To enhance brightness and contrast, Sharp integrates HDR technology into its defying products, significantly improving HDR compatibility. Additionally, it supports Dolby Vision and HDR10 standards, ensuring clearer bright areas and correct grayscale performance in dark areas, with enhanced screen detail.
Source Decoding Breakthrough: The new television boasts further advancements in Huang Cai technology, introducing the "new color technology" with side-mounted backlighting for the first time. This creates deeper blacks, brighter highlights, and superior screen performance.
Design: Pushing Boundaries with Cutting-Edge Innovation
Beyond technological breakthroughs, AQUOS Sharp's defying new products excel in design and craftsmanship. For the first time, this Sharp model hits the market with a sleek frame made of aviation-grade aluminum, polished eight times and oxidized for a "crystal black" finish. Visually, the frame is incredibly thin at just 1.6mm, nearing the technical limit.
For users, this borderless design offers a striking visual impact, breaking traditional boundaries and reducing the bezel width to 1.6mm, virtually eliminating the human eye's perception of the frame. The minimalist design elevates the aesthetic appeal of any room while enhancing the tech-savvy feel. Below the screen lies Sharp's logo and a unique "Smart Wisdom" breathing light, creating a warm ambiance when the TV boots up.
The high-gloss backplate design of the AQUOS Sharp defying series is another highlight. Divided into two parts, the top half showcases a pure high-gloss finish, with an invisible terminal design that eliminates visible screws and matches the frame perfectly. The high-gloss treatment gives the back a "crystal black" mirror-like appearance, showcasing Foxconn's industrial prowess and Sharp's century-long heritage.
Content: Adapting to Entertainment Trends and User Needs
Standing at 162 cm tall and weighing 48 kg, Zou Shiming may have seemed like a "scholar" in the heavyweight boxing ring, but his success was built on unmatched skill and effort. Similarly, the TV industry has evolved beyond mere hardware. Software, content, and apps now play crucial roles. The AQUOS Sharp defying series not only excels in design and audiovisual performance but also delivers breakthroughs in software and content.
Post-merger with Foxconn, Sharp continues to adapt to local trends. After studying smart TV user behaviors in China, Sharp developed a new TaitUI interface tailored to user habits and UI trends. Featuring a popular waterfall flow desktop design with extended content on all four sides, it displays more information and simplifies remote control navigation. TaitUI transforms user interactions into valuable data, building comprehensive databases for big data analysis. Understanding user preferences allows for real-time UI adjustments to better meet needs.
In the era of entertainment, content is paramount. With the exceptional TaitUI, AQUOS Sharp defying series offers extensive content, including high-quality iQiyi VOD services covering 36 major channels and 192 premium movie sources. From movies and TV dramas to variety shows and children's content, it caters to viewers of all ages.
In summary, the AQUOS Sharp defying series is a testament to Sharp's century-long tradition of innovation in screen and TV technology, coupled with Foxconn's world-class manufacturing capabilities. The collaboration between "LCD father" and "manufacturing king" ensures quality without elitism. As Dr. Chen Zhenguo, Vice President of Foxconn Technology Group, stated, the union of Sharp and Foxconn is mutually beneficial, creating a powerful force. The return of the "king" will undoubtedly continue to lead the color TV market.
Smart TV/Box Information: For insights into smart TVs and boxes, visit China’s influential website Sofa Butler (http://) for news, reviews, and updates on TV boxes, smart TVs, and related software.
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