On the afternoon of July 14, Samsung introduced its Frame TV, a model first showcased at the CES event in the U.S., to China. Its Chinese name is "Painted Wall Art TV." The unveiling took place at the art-filled Shanshui Art Museum in Beijing, creating a perfect setting that aligned well with the essence of this new television.
As I entered the narrow and elongated product experience area, I was initially struck by the array of paintings displayed on the walls. Only after closer inspection did I realize that the TV was cleverly embedded among these artworks. To confirm its presence, I looked down and noticed the wire slot beneath it.
The Frame TV offers two distinct modes: art mode and television mode. These can be toggled seamlessly via the remote control. In art mode, the TV displays world-renowned paintings. Samsung's collection includes 100 masterpieces from 10 different schools, all available free of charge. Additionally, users can download an app from Samsung to set their cherished mobile phone photos as TV wallpapers or upload them via a USB flash drive.
One of the most impressive features is the near-seamless integration with the wall. The design ensures minimal visual disruption, allowing the TV to blend effortlessly into any room.
Equipped with the same smart hub as Samsung’s premium Optical Quality Sub-dot TVs, the Frame TV ensures a clutter-free setup. Cables are neatly hidden, preserving the aesthetic integrity of the home environment. Beyond wall mounting, it can also be displayed on a stand or supported by a triangular bracket.
Inside, the Frame TV features both a brightness sensor and a motion sensor. These adapt the screen’s brightness and color temperature based on the surrounding environment. When motion is detected, it enters a power-saving mode, switching to art mode when someone approaches again.
The frame’s thickness is comparable to that of an iPhone 7, making it sleek and unobtrusive. Samsung’s logo is discreetly placed on the side of the frame.
To cater to diverse interior styles, the Frame TV offers various frame options, including a classic dark brown, an elegant peach wood, and a modern moonlight white. Each frame is designed to harmonize with different home aesthetics.
For those who wish to personalize further, the frames are designed for easy replacement. This allows owners to switch out frames based on their mood or décor preferences.
The Frame TV comes in two sizes—55 inches and 65 inches—with prices starting at 15,999 yuan for the 55-inch model and 23,999 yuan for the 65-inch version. It will soon be available for purchase at Red Star Macalline, Left and Right Furniture, and Tmall’s Small Black Box.
This innovation is more than just a television; it’s a piece of art that adapts to its surroundings. Whether you're looking to enhance your living space with a versatile entertainment solution or a dynamic artwork display, the Frame TV offers both.
For additional information on smart TVs and boxes, visit Smart TV Information Network Sofa Butler (http://). As China's leading platform for TV boxes and smart TV resources, it provides insights, communications, and answers to questions about smart TV software and hardware.
Overall, the Frame TV is a testament to Samsung's commitment to blending technology with artistry, offering consumers a truly unique and customizable viewing experience.
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