Wu Jiantao: To be the first to do a good job in the channel

At the 9th Guangzhou International LED Exhibition held on March 1, 2013, Chau Ming Technology took the theme of “Building the First Brand of Channels and Creating Continuous Value for Customers” and brought several new products and hot-selling products into the atmosphere.

Strictly control quality, pay attention to R

In this exhibition, Chau Ming Technology captured eyeballs with a full range of new LED display products: ultra-light and ultra-thin upad series, creative spherical screen series, high-definition seamless UTV series, and energy-saving high-definition outdoor p16 series products All of them have been highly recognized and praised by exhibitors.

“The first thing to do is to do a good job of products!” said Wu Jiantao. The reason why Zhouming Technology’s products are well received by the market is due to the company’s strict control over product quality. It is reported that Zhouming Technology has established a complete set of quality management system, including procurement, production, sales, and after-sales services, and checks them at all levels to ensure strict management. In addition, Zhouming Technology also insists on cooperation with internationally renowned companies and strives to improve the professionalism and quality of the quality management system.

To adapt to the development of the market, we must continuously improve the company's ability to innovate in research and development. In the research and development of new products and new technologies, Chau Ming Technology is also at the forefront of the industry. Wu Jiantao introduced: “After the listing of Chau Ming Technology, a large part of the raised funds was invested in R&D. It has made great breakthroughs in both product and technology, and it meets the high-end demands of domestic and foreign markets. At the same time, Chau Ming Technology has also been established. National Laboratories and Test Centers, and future industry certifications can also be conducted at the Zhouming Experimental Center."

Zhou Ming Technology's achievements in the innovative application of LED displays are obvious to all, but also laid a solid position in the market. From the 60th Anniversary of National Day, Tiananmen Square Screen, Qingdao Tianmu City Screen, National Grand Theater Stage Shape Screen to American Times Square Screen, Russia Kremlin stage screen, LED display projects in various cities at home and abroad have witnessed the growth of Chau Ming Technology. Progress shows that Zhouming people are tirelessly pursuing high-end quality and efficient services.

First Unified Deployment of Channels to Establish Closely Loose Customer Relationships

With good products, we can successfully expand sales channels. Today, "overcapacity", "homogenization of products" and "lean profits" have become synonymous with the LED display industry. Who can grasp the channel, who can grasp the initiative of the future competition. The state-of-the-art Sumitomo Technology knows this very well.

All the time, Zhouming Technology has always practiced the business philosophy of “creating continuous value for customers” and put the interests and needs of customers first. Its channel construction experience is worthy of peer learning. “Our relationship with channel providers has always been very good, because we think of channel providers not only as simple customers, but as sincere friends to deal with each other. When companies face problems, We will strengthen our discussions with the channel distributors, expand our opinions and jointly promote the company's development and progress,” Wu Jiantao revealed to the media.

In terms of dealing with customers, Chau Ming Technology has explored a set of effective solutions to establish "loose and compact" relationships with customers. Closeness refers to the fact that Zhouming Technology has always maintained close ties with the channel distributors. Both parties develop from simple customer relationships to friends, and channel providers can participate in various aspects of the company's construction. The so-called loose type is due to the channel providers. With its own relatively independent market and development space, the company should support channel providers in many ways to do a good job in the local market. Wu Jiantao also emphasized that Zhouming Technology's construction of channels does not stop there. In the future, Zhouming Technology will adhere to the principle of unified deployment, unified management and unified image, laying a solid foundation for the long-term development of the company.

Guide development and respond to competition to help customers move toward blue ocean strategy

At present, China's LED display industry has entered a "shuffle" period, performance decline and profit reduction will inevitably cause the industry price war to open fire, in this market environment, Zhou Ming Technology proposed "to help customers to the blue ocean market" Strategy.

In 2013, China vigorously promoted energy conservation and environmental protection, and LED also ushered in new business opportunities for development. However, according to industry estimates, the LED industry competition is still very intense. In this regard, Zhou Ming has its own response strategy, Wu Jiantao believes that in the case of poor market competition, the company's most important thing is how to identify its own positioning, only a clear goal to find a way for companies. However, Zhouming Technology insists on market deployment with the concept of “channel first” and fully delivers market rights to dealers. The responsibility of the company is to provide products, technologies and services from the standpoint of dealers.

He introduced that, in terms of products, Chau Ming Technology is fully deployed and through different product lines to help distributors adapt to the competition in different market environments. In addition, in the strategic deployment, Chau Ming Technology actively guides channel companies to avoid price wars and vicious competitions as far as possible, and helps customers to occupy the blue sea market through innovative and cost-effective products.

Clear positioning, focus on characteristics, focus on market application
While leading the unified deployment of channel providers, Chau Ming Technology also attaches great importance to the development of the channel providers themselves. In Wu Jiantao's view, LED SMEs cannot blindly seek for large and complete, but should actively look for market segments and do some unique products. To meet the different needs of different customers in different fields.

“The LED display industry has developed to the present day, and the entire industry is facing bottlenecks in terms of products. How to further enhance product extension and make products with higher pixels, higher density, lighter weight, faster response, and lower power consumption are the industries All are thinking about issues,” said Wu Jiantao. With the expansion of subdivision applications, the demand for LED displays has risen in recent years. The owners have also raised higher requirements for their display and installation structure. LED companies can intensively cultivate their products according to the different needs of different industries, and specialize in doing fine work to form core competitiveness. At the same time, he stressed that taking a segmented market, we must walk out of our own distinctive way. "For example, our products will be designed according to the preferences of different regions and ethnicities, and are very targeted."

Looking at the overall situation of the LED display industry, with the development and maturity of the display technology, the growth rate of the industry is gradually slowing down, the threshold is further improved, and the continuous increase in industry competition has led LED display companies to tread thin ice. Facing the reality, companies can only identify their own position and strengthen their own innovation ability, and ultimately they can win the market. Zhouming Technology will continue to reward our customers with innovative products and excellent services, and is committed to becoming the industry's best solution provider.