In the past ten years, Philips has undergone major changes, especially since April 2011, with Frans van Houten as president and CEO, and Philips entering the “accelerated growth†phase.
Under his leadership, Philips carried out a series of drastic reforms, and the company's performance has been significantly improved. Philips positions itself as a solution provider that not only provides products to customers, but also maintains close communication with customers to meet the deeper needs of customers. Philips regards China as the "home market" like the Netherlands and the United States. The three core businesses are in the forefront of market share in China. The "Philips" brand is familiar and well-known in China.
Recently, when Marriott was interviewed by the media in Beijing, he introduced in detail the innovation history of Philips and the latest strategic deployment and market performance in the Chinese market.
Local Innovation grasp market trends in the global radiation <br> <br> between CEO Frans van Houten as three years, Philips success from a business complex electronics company, is committed to the transformation of the "health and well-being" of the diversified company, the core business focus For health care, lighting and quality living.
Some people are curious, what kind of considerations does Philips make on the above strategic adjustments, and how to judge success or failure? In fact, behind Philips' strategic adjustment is the choice made after comprehensive analysis of macroeconomics, social development trends and people's lives.
Marriott said that the aging population poses new challenges for the healthcare industry. Environmental pollution and climate change have made more people aware of the importance of energy conservation and sustainable development. The middle class has grown to bring "healthy comfort and quality." The thirst for life. Faced with these trends, Philips must provide more “meaningful innovation†through its own constant changes to improve people's quality of life.
Innovation has always been the gene of Philips, which is the philosophy that all Philips believe. At Philips, every employee is eager to change the world through advanced technology. Philips employees are motivated and motivated, because “meaningful innovation†adds to the extraordinary significance of their work, which is one of the important reasons why they want to work for Philips. In the words of Marriott, there is no incentive mechanism behind this great innovation, because this is the “instinct of the heart†of Philips employees.
For the path of practical innovation, Philips particularly emphasizes that innovation should stem from deep insights into local markets and consumer needs. Through a series of researches, Philips found that innovations that improve the real life of people and consumers, which are based on local living habits and cultural backgrounds, are truly “meaningfulâ€. Under the guidance of this kind of thinking, Philips' model of radiating the world with innovation centers such as the United States and Europe is quietly changing.
At present, China has become the second largest market for Philips in the world, and the global headquarters and management of some business units have moved to China. Marriott told reporters that in order to better achieve local innovation, Philips has increased its investment in innovation in China, integrated its superior resources, and committed to creating a complete end-to-end value chain, making China an important global innovation for Philips. The center not only focuses on local R&D, but also radiates globally.
For example, the “Philips Medical Imaging China Base†recently invested in Suzhou is dedicated to providing tailor-made medical imaging equipment such as MR and CT for the Chinese market and customers, and at the same time, these devices are also exported to other markets around the world. For example, in 2011, the headquarters of Philips Quality Life's home business moved to Shanghai, based on China to provide a variety of innovative home care products to the world. Also in 2011, Philips invested in the construction of a professional LED lighting base in Chengdu and the world's largest lighting application center. In 2012, it set up a global R&D center for LED light sources and modules in Shanghai.
Under his leadership, Philips carried out a series of drastic reforms, and the company's performance has been significantly improved. Philips positions itself as a solution provider that not only provides products to customers, but also maintains close communication with customers to meet the deeper needs of customers. Philips regards China as the "home market" like the Netherlands and the United States. The three core businesses are in the forefront of market share in China. The "Philips" brand is familiar and well-known in China.
Recently, when Marriott was interviewed by the media in Beijing, he introduced in detail the innovation history of Philips and the latest strategic deployment and market performance in the Chinese market.
Local Innovation grasp market trends in the global radiation <br> <br> between CEO Frans van Houten as three years, Philips success from a business complex electronics company, is committed to the transformation of the "health and well-being" of the diversified company, the core business focus For health care, lighting and quality living.
Some people are curious, what kind of considerations does Philips make on the above strategic adjustments, and how to judge success or failure? In fact, behind Philips' strategic adjustment is the choice made after comprehensive analysis of macroeconomics, social development trends and people's lives.
Marriott said that the aging population poses new challenges for the healthcare industry. Environmental pollution and climate change have made more people aware of the importance of energy conservation and sustainable development. The middle class has grown to bring "healthy comfort and quality." The thirst for life. Faced with these trends, Philips must provide more “meaningful innovation†through its own constant changes to improve people's quality of life.
Innovation has always been the gene of Philips, which is the philosophy that all Philips believe. At Philips, every employee is eager to change the world through advanced technology. Philips employees are motivated and motivated, because “meaningful innovation†adds to the extraordinary significance of their work, which is one of the important reasons why they want to work for Philips. In the words of Marriott, there is no incentive mechanism behind this great innovation, because this is the “instinct of the heart†of Philips employees.
For the path of practical innovation, Philips particularly emphasizes that innovation should stem from deep insights into local markets and consumer needs. Through a series of researches, Philips found that innovations that improve the real life of people and consumers, which are based on local living habits and cultural backgrounds, are truly “meaningfulâ€. Under the guidance of this kind of thinking, Philips' model of radiating the world with innovation centers such as the United States and Europe is quietly changing.
At present, China has become the second largest market for Philips in the world, and the global headquarters and management of some business units have moved to China. Marriott told reporters that in order to better achieve local innovation, Philips has increased its investment in innovation in China, integrated its superior resources, and committed to creating a complete end-to-end value chain, making China an important global innovation for Philips. The center not only focuses on local R&D, but also radiates globally.
For example, the “Philips Medical Imaging China Base†recently invested in Suzhou is dedicated to providing tailor-made medical imaging equipment such as MR and CT for the Chinese market and customers, and at the same time, these devices are also exported to other markets around the world. For example, in 2011, the headquarters of Philips Quality Life's home business moved to Shanghai, based on China to provide a variety of innovative home care products to the world. Also in 2011, Philips invested in the construction of a professional LED lighting base in Chengdu and the world's largest lighting application center. In 2012, it set up a global R&D center for LED light sources and modules in Shanghai.
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