[Text|High-tech LED reporter Xu Chaopeng] After years of development, the LED lighting industry has been deeply involved in the “homogeneous†enterprise competition stage. A series of problems such as overcapacity and low-price competition have become increasingly prominent. Therefore, if companies in the industry want to break through in the commercial Red Sea, they must find another way out.
Previously, some insiders pointed out that the current focus on lighting fixtures has evolved from focusing on the basic functions of lighting products to the added value of products. Therefore, the value-added competition of the LED lighting industry will become increasingly fierce in the future, and the future development trend of the industry will also focus on high-quality LED lighting products.
“We only do COB light source and target the high-end lighting market.†Wang Mengyuan, general manager of Foshan Zhonghao Optoelectronics Technology Co., Ltd. (hereinafter referred to as “Zhongyi Optoelectronicsâ€), once said in an interview that his company’s positioning .
It is reported that Zhonghao Optoelectronics is based on a deep understanding of the status quo of the industry, from the beginning of the establishment of the company to identify their own intensive product areas, while constantly positioning their market segments to achieve the company's own high-end product line.
"Going to the high-end development path can not only help enterprises to get rid of low-price competition, but also win a broader space for enterprise development." Wang Mengyuan said that in the future, Zhonghao Optoelectronics will continue to focus on the production and research and development of high-end products.
However, as far as the current market situation is concerned, the current domestically produced devices are still in short supply in the middle and high-end products. Therefore, powerful companies need to focus on the research and development of core technologies, accelerate mergers and acquisitions in the middle and low-end products, and begin to enter the high-end products field.
With the continuous development of LED industry technology, the LED industry will undergo structural changes in the future, so to improve the concentration of low-end and mid-range products, and encourage enterprises to increase the development and research of high value-added products, it will be a Things that are imperative.
September 26th, 14:00-17:30, September 27th, 9:30-17:30, "The 12th High-tech LED Industry Summit Forum and LED Supply Chain Brand Summit" will be held at Guangzhou Pazhou Canton Fair Held (2014 High-tech LED Exhibition held concurrently). At that time, Wang Mengyuan, the general manager of Zhonghao Optoelectronics, will give a keynote speech on “COB to improve lighting qualityâ€, and discuss with the guests to discuss the transformation and development of the supply chain in the era of LED lighting market.
Previously, some insiders pointed out that the current focus on lighting fixtures has evolved from focusing on the basic functions of lighting products to the added value of products. Therefore, the value-added competition of the LED lighting industry will become increasingly fierce in the future, and the future development trend of the industry will also focus on high-quality LED lighting products.
“We only do COB light source and target the high-end lighting market.†Wang Mengyuan, general manager of Foshan Zhonghao Optoelectronics Technology Co., Ltd. (hereinafter referred to as “Zhongyi Optoelectronicsâ€), once said in an interview that his company’s positioning .
It is reported that Zhonghao Optoelectronics is based on a deep understanding of the status quo of the industry, from the beginning of the establishment of the company to identify their own intensive product areas, while constantly positioning their market segments to achieve the company's own high-end product line.
"Going to the high-end development path can not only help enterprises to get rid of low-price competition, but also win a broader space for enterprise development." Wang Mengyuan said that in the future, Zhonghao Optoelectronics will continue to focus on the production and research and development of high-end products.
However, as far as the current market situation is concerned, the current domestically produced devices are still in short supply in the middle and high-end products. Therefore, powerful companies need to focus on the research and development of core technologies, accelerate mergers and acquisitions in the middle and low-end products, and begin to enter the high-end products field.
With the continuous development of LED industry technology, the LED industry will undergo structural changes in the future, so to improve the concentration of low-end and mid-range products, and encourage enterprises to increase the development and research of high value-added products, it will be a Things that are imperative.
September 26th, 14:00-17:30, September 27th, 9:30-17:30, "The 12th High-tech LED Industry Summit Forum and LED Supply Chain Brand Summit" will be held at Guangzhou Pazhou Canton Fair Held (2014 High-tech LED Exhibition held concurrently). At that time, Wang Mengyuan, the general manager of Zhonghao Optoelectronics, will give a keynote speech on “COB to improve lighting qualityâ€, and discuss with the guests to discuss the transformation and development of the supply chain in the era of LED lighting market.
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