Incandescent lamp market shrinks day by day LED companies welcome development opportunities

On October 17, the National Development and Reform Commission, the Ministry of Commerce, the General Administration of Customs, the State Administration for Industry and Commerce, the State Administration of Quality Supervision, and the State Council Administration Bureau held the theme of "Farewells to Incandescent Lights and Green Living Government in Action" in Beijing. The activity announced the official implementation of the “China Roadmap for Phase-out of Incandescent Lamps” and bans the import and sale of incandescent lamps with general lighting of 100W or more from this month.

Recently, the reporter visited a lighting market in Dongguan found that incandescent lamps are still sold, but was placed in an inconspicuous position, there are few buyers; consumers buy, the owner often recommend energy-saving lamps. From the perspective of market conditions, the incandescent lamp market is shrinking. In the next few years, the competition between energy-saving lamps and LED lamps will become fiercer.

Pan Yuhong, a researcher in the environmental protection industry of China Investment Advisors, pointed out that with the implementation of the “China's phase-out incandescent lamp roadmap”, the feasibility and operability of replacement of incandescent lamps is very strong, “If we use 1.4 billion incandescent lamps in China All the lights are replaced with energy-saving lamps, which can save 48 billion kilowatt-hours of electricity annually, which is equivalent to reducing carbon dioxide emissions by 4.8 million tons annually, which has great potential for energy saving and emission reduction."

For enterprises, the roadmap issued by the government means an industrial adjustment. Since the roadmap was announced last year, many companies have begun to transition to the direction of energy-saving lamps. In order to promote energy-saving lamps, the government also provided financial subsidies for bidding for energy-saving lamp products.

The person in charge of Dongguan Chenguang Lighting Company told reporters that the sales of incandescent lamps of the company were not bad for more than a decade ago, but in recent years, according to feedback from the market, the company has significantly reduced the output of incandescent lamps and gradually transferred the production capacity to the production of energy-saving lamps. . In the morning light lighting to the outside world, energy-saving lamps have also become key promotion products.

LED companies welcome development opportunities

According to the statistics report of the China National Engineering Research Institute of China National Engineering Research Institute for Advanced Industrial Products, in the first half of 2012, China's LED interior lighting market witnessed a rapid growth, with a year-on-year increase of nearly 36%, including LED lamps, LED bulbs, LED downlights, and LED spotlights. Sales growth was significant. At the same time, Gaogong LED Industry Research Institute also predicted that China's LED interior lighting market will exceed 25 billion yuan in 2012, an increase of more than 40% year-on-year.

Since the release of the incandescent lamp “removal order” last year, many domestic companies have poured into the LED lighting market. According to the latest statistical data from the Research Institute of LED Industry of Gaogong Industry, in the first half of this year, there were more than 1,800 new LED interior lighting companies in the country, of which more than 60% of newly-entered enterprises had previously mainly engaged in LED display production and LED packaging.

According to the country's 2011 LED special report, Guangdong has become an important LED production base and trade center in the country. The number of LED companies is close to 3,000 and the output value is 85.3 billion yuan. The output value and output accounts for about 70% of the country's total. 50% of them are ranked first in the country. At the same time, Dongguan is also the city of Guangdong's LED industry.

In October 2010, the Dongguan Municipal Government issued the "Dongguan LED Industry Development Plan (2010-2015)", proposing that by 2015, the number of LED industry clustered enterprises will exceed 300, and the number of enterprises with output value exceeding one billion yuan will reach 10 or more. The number of enterprises with an output value of over 2 billion yuan has reached more than 5, cultivated high-end innovative companies with global influence, and the output value of LED and related supporting industries reached 50 billion yuan.

Hou Wenqing, chief marketing officer of LED marketing department of Dongguan Zhouliang Communication Technology Co., Ltd., stated that in recent years, he has seen LED companies of all sizes growing up in Dongguan. Some companies that had no experience in the field of LED lighting have taken a fancy. The rapid development prospects of the LED industry have poured into the market.

At present, Dongguan LED industry has been strongly promoted by policies. The ongoing LED street lamp renovation project in Dongguan City will focus on supporting Dongguan LED product manufacturers.

Industry still has bottlenecks to crack

Although LED lamps have been considered by the industry as the biggest "winner" for replacing incandescent lamps, LED companies still have many problems to solve in order to completely replace incandescent lamps.

Experts believe that LED lighting must first "sweep its own portal" in order to seek faster development. LED replacement of incandescent lamps has become inevitable, the key is to start from the time to roll out the issue of time. The mid-term evaluation of the elimination of incandescent lamps is scheduled to start from 2015 to 2016. For the development of the industry, the period of 2 to 3 years of development is not long, but in the rapidly changing market today, anything will happen during the period. The status quo of the domestic LED market is not optimistic, small, chaotic, scattered market environment has led companies into a swirl of disorderly development, becoming the biggest "poison" to hinder the development of the industry. In order to achieve a long-term development, the market will inevitably undergo a "bloody storm" of compatible acquisitions.

At present, the penetration rate (or consumer share) of LED products in the civilian market is only about 5%. One of the biggest obstacles is price. Therefore, if companies want to really open up the domestic LED lighting market, the rapid reduction of costs has become the key.

LED lamps are derivatives of energy-saving lamps and have the advantages of long service life and low power consumption. However, the technical cost has directly pushed up the market price of LED lamps, and most consumers still value the price advantage. With the increase of market capacity, the price of LED products will gradually drop to the level that consumers can accept, but at the same time, market competition will become increasingly fierce.

Zhang Yulin, director of industry research at China Investment Advisors, pointed out that the LED market has just started and the road to development is destined to not be even. On the one hand, although there are policies to facilitate the launch, in the current chaotic domestic market conditions, due to the lack of leadership, core technology, market awareness, and price advantages of leading companies, the development of the industry meets resistance. On the other hand, at the current stage, the international market is weak, and the order volume of LED products in China gradually declines. Without the support of the international market, LED lighting power is weak.

The industry pointed out that the development of LED industry in Dongguan is not on a scale comparable to Zhongshan, and there is a certain gap between technology and Shenzhen. “When the domestic market is gradually opened, companies should increase R&D, cultivate core technologies, and keep up with market trends. To explosive growth."