On October 30th, NXP Semiconductors (Shanghai) Co., Ltd. (hereinafter referred to as "NXP") launched three smart dimming chips, SSL21082, SSL21084, and SSL21029A. In addition, the company has just launched the SSL4120T, which can support high-power LED applications up to 400W, and has won wide acclaim in the market.
It is reported that SSL21082/4 and SSL2129A belong to the dimming driver chip of the new generation platform. The advantage is that the compatibility of different types of front and rear cut dimmers is improved to a considerable extent, and can support a wide range of dimming systems; The cost of system components for the economy. Zhang Weichao, lighting manager of NXP Greater China, said that these dimming chips can achieve a high power factor of 0.9 or higher, which not only meets the requirements of ENERGY STAR, but also is more energy efficient and environmentally friendly.
NXP's driver chips are not only appearing in the terminal market for lighting exports, but also for customers with domestic end users. "NXP's goal is to be the number one in the global market, including not only market share, but also the price/performance ratio of its products." Zhang Weichao said that we must ensure that every LED bulb or fixture has an NXP core.
NXP Greater China Lighting Market Manager Zhang Weichao
Although NXP has always maintained a leading position in the field of dimming driver chips. However, in the non-dimming market, due to the late entry, it faces fierce market price competition. To this end, NXP will conduct market segmentation, find important entry points, and conduct accurate market positioning based on its core competitiveness, and provide products that meet market needs to obtain recognition from most customers.
It is understood that there are many non-dimming drive solutions on the market, some of which are cheap, but their quality and performance cannot be guaranteed (mainly in the use of light and life). "This pure price competition can't guarantee the healthy and orderly growth of the market, and consumers can't really enjoy the energy-saving and high-efficiency benefits brought by LED technology." Zhang Weichao said that NXP hopes to introduce more competitive products, and By working with industry-related organizations to influence market regulation, end consumers will enjoy a truly energy-efficient and cost-effective LED light.
Based on this, NXP continues to introduce new dimming and non-dimming products in the LED lighting market. At present, NXP has a research and development team at the headquarters in the Netherlands, and a dedicated lighting driver chip research and development team in Shanghai to develop products that are really needed for the vast LED market in China.
Zhang Weichao said that NXP has paid great attention to the LED lighting market in China. In the past two years, NXP's business has developed very fast. Thanks to the company's application and research and development of lighting chip products for many years, it has finally blossomed.
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