LED brightness is not enough to save the same price

According to the "Notice on the gradual prohibition on the import and sale of ordinary lighting incandescent lamps" of the five ministries and commissions, the import and sale of incandescent lamps of 100 watts or above in general illumination has been banned since October 1 this year. The reporter visited the Shanghai Pudong New Area Hengda Building Materials Market and found that although there are not many customers who buy incandescent lamps, all the lighting stores are also equipped with incandescent lamps of 100 watts or more, and "100 watt incandescent lamps are 2.5 yuan each."

Compared with incandescent lamps, LED lamps have the greatest development momentum of energy saving and environmental protection. However, due to the high cost, the price is several times higher than that of traditional lamps. To make consumers really willingly consume, it is necessary to further reduce the price.

"40 watt LED lamp 25 yuan / only, the same wattage incandescent lamp 2 yuan / only." A shop sales staff said that although the price of LED lamps has shown a continuous downward trend, but truly reach the bottom line of consumers It will take a while.

Relevant experts said that the high price is a major cause of the downturn in LED lamp sales, but the public's low popularity of LED lamps is also a major reason for sales. Speaking of LED many people will only think of LED display , TV, etc., but do not know that the original LED can also be used for lighting, you may think this situation is very strange, but this situation is indeed very common. Even if some people have some understanding of LED energy-saving lamps, but the understanding is not comprehensive enough, look at the LED lights only look at power and price, do not understand the relevant parameters.

At present, the domestic LED market is taking the road of “homogeneous and price”. Affected by the economic downturn in Europe and the United States, domestic LED companies have seen a sharp decline in export orders this year, but industry players are not optimistic about the domestic sales prospects of LED companies. Gu Wenjun, president of the LED Association of Changzhou City, Jiangsu Province, once complained that the competition system of the foreign LED market is relatively complete. As long as your products have advantages in quality, there will be better sales. The domestic market is relatively immature, and the key to product competitiveness comes from the low price, public relations capabilities and personal connections of the company.