[January 3, next year, LeTV strategic partner FF production car will be launched in the world, investors will pay for Jia Yueting?]
Like Miss Dong, Le Shi Holdings CEO Jia Yueting has never wavered the dream of making a car.
On December 28th, at the foot of Mogan Mountain in Deqing, Zhejiang, LeTV Holdings announced that the Leshi Auto Eco-Industrial Park officially broke ground. It seems that it is using action to give investors a shot in the arm.
Four months ago, when LeTV Holdings announced that it would invest nearly 20 billion yuan to build a LeSEE eco-car super factory and a car eco-city in the Moganshan National Economic Development Zone in Deqing, Zhejiang, the outside world was a sensation. This marked the first Internet in China. The move of the car to mass production was seen as a milestone event for LeTV, but LeTV had not experienced the tension of the capital chain, the arrears of suppliers, the suspension of work, and the “Ponzi schemeâ€. Today, the storm still exists, but Jia Yueting resolutely chose to start work after getting the land.
The first investment of 11 billionThe first financial reporter saw at the scene that the Leshi Auto Eco-Industrial Park was backed by the mountainside, and it was still a pitted land. Not far away, four or five cranes are working, and workers wearing yellow clothes are ready to break ground. According to the general cycle of building a car factory, the first phase of the Leshi Industrial Park is expected to be put into production in 2018. . "The main task at present is to level the land." Several workers told reporters.
“We will equip workers with wearable devices to assist workers to reduce their work intensity.†LeTV’s vice chairman Liu Hong (microblogging) said that through the production of highly informational management, as well as GPS, mobile app, visual guidance and Two-dimensional code recognition, smart wearable and other technologies to improve production efficiency. “At the time of production work, 90% of the work is done by robots.â€
LeTV Automotive President and COO Zhang Hailiang introduced LeTV Auto Eco-Industrial Park into automotive intelligent production parks and industrial supporting facilities as well as experience parks with a planned area of ​​4,300 mu. The first phase of the industrial park project is planned to invest 11 billion yuan, and the area will exceed 2,000 acres. After the completion of the first and second phases, the total production capacity will be 400,000. “LeTV will produce LeSEE brand electric vehicles here, and integrate the global superior resources to carry out independent research and development design, and realize the local manufacturing of LeTV luxury cars.â€
After the park is completed, it will integrate the four processes of stamping, welding, painting and final assembly, and integrate the powertrain workshop. The adjacent parts park is also under construction, which will improve the production logistics efficiency of LeTV. “Future car booking customers can see the vehicle production process through the big screen and select exclusive configuration through VR to form a dedicated order.†Zhang Hailiang said that China’s first D-class car factory, China’s first Internet eco-super car factory, or China will be built. The first open super-car industrial park with UP2U as its concept and full user participation.
However, LeTV is seen as a “blood draw†business for many investors.
“At present, LeTV is something that can be said but can't be done. If the other sectors develop well in the next three to five years, LeTV can do it.†LeTV, the second largest shareholder of LeTV, was interviewed by the media. Said. However, the car ecology seems to have become the belief of Jia Yueting, and is ranked first.
"If you stand in the future and look at the future, LeTV will look like an unfamiliar gamble; but standing in the future and looking forward to the future, LeTV is the most suitable and the most capable enterprise in the world." Jia Yueting At the 2016 China Entrepreneur Leadership Summit, the core system of his car is composed of computing systems, driving and AI, the Internet and electric technology. Subverting the traditional car should start from the bottom layer technology, including artificial intelligence and driverless systems such as battery, motor, electric control, vehicle and car interconnection and vehicle interaction, electric vehicle network communication solution, and vehicle networking technology. And application systems, etc.
Jia Yueting believes that the development of Internet smart electric vehicle technology in the past three years has enabled LeTV to have all the technologies needed to transform the traditional automobile industry. “From the very beginning, we recruited the world's top teams to perform top-level configuration and development on all core parameters and performance.†Jia Yueting handed over all the core high-end technologies such as powertrain and autonomous driving to foreigners.
Unconventional costRecently, a FF production car and the Ferrari 488GTB, Tesla ModelX and Bentley Tim and other super sports cars racing on the same stage, playing the flag of the 100-kilometer acceleration of the benchmark, suggesting that its production car is accelerating performance. The advantage.
In the industry, LeTV's direction and mode of making cars are not wrong, and a wave of new car-making forces has followed. "I don't think Jia Yueting has any other problems. He only has one problem, that is, he does not regard himself as a businessman, but he regards himself as a superman. Obviously, no one is a superman." Intelligent electric CEO Pang Yicheng accepted the first In an interview with the financial industry, Jia Yueting gathered 70 billion yuan in three years to build seven ecosystems, but none of them has achieved the top three in their respective fields. "The only thing that makes money is LeTV. But LeTV is also far behind BAT in the entire video field. This is the core reason why LeTV has caused today's difficult situation, that is, lack of core competitiveness."
"We have postponed commercialization. This is the price we paid for anti-convention. LeTV is even anti-common." Jia Yueting once said that in the LeTV auto business sector, individuals have invested more than 10 billion yuan, which is the result of LeTV. An important factor in overall lack of money. Together with LeTV's first round of financing of 1.08 billion US dollars and Jia Yueting's 300 million US dollars in December, LeTV's current funding reached nearly 20 billion.
"It's not difficult to make a car that can run. It can be made for one or two million dollars. But developing a car may be ten times that of the money, but the capital required for production preparation is to develop at least two of the car. Times, entering the market is at least four times the size of the car. So if you develop a high-quality car, if you need 3 billion yuan, then the multiplier is 20 billion yuan." Wei Lai CEO Li Bin In an interview with the First Financial News, the auto industry is an industry with very high capital barriers. "LeTV is still doing things very seriously. There is no problem with this. They may have underestimated the amount of money they need when doing this."
In addition to LeTV's personnel expenses and BetaCar (engineering prototype), which requires a large amount of equipment investment, LeTV has officially started construction and plans to invest 11 billion yuan for the construction of the first phase of the plant. Where does the amount come from?
"I believe that people who see the FF production car in the United States will pay for my dreams." Jia Yueting once said. On January 3 next year, LeTV's strategic partner FF production car will be launched in the world. Will investors pay for Jia Yueting?
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