Mobile phone operating system: who will wield the nerve center baton

Mobile phone operating system: who will wield the nerve center baton

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If there is no operating system, the mobile phone is like a puppet without a brain. It can only perform rigid and simple mechanical operations, and intelligence is even more impossible to talk about. This baton that controls the nerve center is being coveted by more and more manufacturers.

On December 8, Samsung, which has always been low-key, launched a blue ocean to the world, and its leading mobile operating system "Bada" was opened to developers.

In order to win the upper hand, Samsung also announced a development challenge: developers use the functions of the Bada platform to write applications for Bada devices, which will be eligible to win part of the $ 2.7 million bonus. In addition, in the coming year, several cities such as Seoul, London and San Francisco will hold a series of developer days.

Like Bada, the current mainstream mobile phone operating systems all come from giants, and each has divided a sphere of influence, and joined in short battles in the fierce market competition.

Eight families

In fact, some people have already been ahead of Samsung, and have smelled the huge business opportunities in the mobile phone operating system.

Microsoft's Windows operating system is invincible on the PC, extending this advantage to mobile phone terminals, and as a stand-alone third-party operating system in the smartphone market for many years. Microsoft's advantage is that it is an independent third-party system, and it can be seamlessly linked to a PC. It also has a very large application software ecosystem. Almost all major mobile phone manufacturers currently support the Windows Mobile operating system.

The Symbian operating system dominated by Nokia, with its huge mobile phone user base, has an innate advantage and occupies half of the mobile operating system market. However, due to Nokia's main control, only Sony Ericsson is used in products among mobile phone manufacturers. Some of Samsung's products have been developed based on Symbian before.

RIM, Mac OS X, and Palm OS are exclusive systems, which are owned by BlackBerry, Apple iPhone, and Palm, respectively. Since their introduction, they have attracted many fans and have continuously divided the market share of Symbian. However, it is impossible to form a joint force in the industry chain by closing the door to sing and play alone. It is also difficult to have an absolute advantage in the market. After a period of time and freshness, the market share has begun to decline.

The main supporter of the Android platform is the Open Mobile Alliance led by Google, including companies such as HTC, T-Mobile and Intel. The high degree of openness and better compatibility have won support from HTC, Motorola and Sony Ericsson, including China Mobile.

Among these forces, Linux is declining. Linux took open source as the selling point before Android, but Google's fashion and innovation quickly attracted a group of allies, and the European and American markets are heavily dependent on Google's Internet services. Motorola and Samsung were once the strongest supporters of Linux, but now these two are almost empathetic.

Therefore, when Samsung Bada was just born, it was faced with the dangerous situation of crowding around. Analyst Philip Wen wrote in his blog: "We have to treat the new platform with a prudent attitude."

Platform chaos

Behind the scramble for mobile phone operating system manufacturers is to seize business opportunities in the mobile wireless Internet market, thereby binding a series of value-added services developed by themselves to mobile phones.

The operating system on the computer has made the Big Mac, the mobile Internet based on the mobile phone platform, opened the manufacturer to become the second time and space door of Microsoft-when the pattern is uncertain, everything is possible.

It is no exaggeration to describe the fierce competition in the industry with the "Operating System War". The forces of the parties are changing each other in the fierce competition. According to data released by market research company Gartner, Microsoft Windows Mobile's market share in smartphones was 7.9% in the third quarter of 2009, compared with 11% in the same period last year, a decrease of 3.1% year-on-year. Apple ’s iPhone market share increased from 12.9% to 17.1%; BlackBerry ’s market share increased from 16% to 20.8%.

At the same time, Symbian's market share fell from 49.7% to 44.6%, a drop of 5.1 percentage points. The open source Google Android operating system had a market share of 3.9% in the third quarter of 2009.

Gartner analyst Roberta Koza said: "From one aspect, the market for smartphone operating systems is tending to be open source. On the other hand, closed systems like Apple and BlackBerry are also growing. Microsoft is trapped on both sides. They must think about what countermeasures to take. "

The result of the melee of giants, on the one hand, gives downstream developers more choices, but on the other hand, it makes people feel at a loss. Take a mobile phone stock trading software company as an example, "In order to adapt to dazzling models and various versions of operating systems, we have to do multiple research and development of the same product," the company's head told reporters.

Xiang Ligang, CEO of Feixiang.com, hopes that the government will come forward to coordinate and unify the mobile phone operating system. He said, "The diversification of the operating system has greatly increased the development cost of mobile phone applications and brought compatibility issues. China already has 7 100 million mobile phone users, an increase of 100 million users every year, there will soon be 1 billion users, should be promoted by the government, such as Android to make a unified operating system. The applications on the operating system can be ever-changing, service The operation can be done separately, but it is best to make one system. "

The OPhone operating system dominated by China Mobile is based on the Android platform and may have this potential. Under the call of operators, it has attracted many mobile phone manufacturers such as Samsung, Motorola, Lenovo, Yulong Coolpad and so on. With the label of China Mobile, at least the universality of various application services can be guaranteed.


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