Tencent Technology News On the 12th, local time, Apple will hold an autumn conference to publicly release products such as 10-year mobile phones that the outside world is very much looking forward to, and Apple is expected to release a new set-top box (APPLE TV). According to the latest foreign media, in the new set-top box, Apple will upgrade the remote control, launch vibration feedback, and once again improve the user control experience.
The living room Internet or large-screen video entertainment has become one of the hot spots in the technology industry in recent years. Various reports have shown that Apple plans to make major upgrades to set-top boxes this fall, which will support Ultra HD video playback for the first time in the history of the company ( 4K) In addition, ultra-high definition content will be added to the content store.
According to AppleInsider, a US technology news website, recently developers have discovered from the latest iOS 11 operating system code that Apple may use vibration feedback in the new set-top box's remote control.
Guilherme Rambo, an iOS software developer in Brazil, said on Monday that in the new system involving set-top boxes, he saw new terms such as "trigger shake", "power shake", "induced waveform", etc. These new terms indicate that Apple may introduce vibration feedback into the set top box remote control.
Of course, this is only a speculation analysis from the outside world. So far, Apple officials have not confirmed that it will release a new set-top box, nor do they talk about the technical updates.
The set-top box remote controller currently sold by Apple uses a touch-pad control mode similar to that of an Apple laptop, and the user will not experience a vibration when operating (or prompt the user according to the corresponding actions of the screen).
The leak of iOS 11 related code once again proved some of the news disclosed in the past, such as the new set-top box will support HDR display, support for ultra high-definition video playback, use A10X application processor, and will also carry 3GB of memory.
The disclosed information also shows that if users want to watch Ultra HD video on Apple's set-top box, they must have at least 15Mbps home broadband.
In the past few years, smart phones have become the most important business of Apple, even contributed two-thirds of the company’s revenue, which led to the neglect of the business of set-top boxes, notebook computers, tablet PCs, slow product updates, and market competition. The force drops.
According to reports from several agencies, the market for Apple's set-top boxes has performed poorly. Taking the U.S. market as an example, in the big screen entertainment hardware market, it only accounted for more than 10% of the total. The ranking ranked first among the major manufacturers, far behind Roku, Amazon, Google (microblogging) and other manufacturers.
The low market share of set-top boxes will also affect Apple’s share in the home video market. According to the media, in terms of the richness of television programs, Apple's set-top boxes are inferior to rivals such as the Amazon. The low number of hardware is also not conducive to encouraging third-party developers to develop large-screen home software for Apple set-top boxes.
In addition, ultra-high-definition video has long been popular in the Internet market. Netflix, Amazon, and other companies began producing ultra-high-definition television programs several years ago. In the television market, Sharp Corporation of Japan has recently started selling 8K televisions to prepare for a new content ecology. In contrast, Apple's set-top box can only support full-HD (1080P) video playback so far, and the backward gap is very obvious.
It is reported that Apple's set-top box pricing is higher than its rivals, and the other has not introduced a more popular consumer, cheap video bars (connected to the TV interface, the appearance of similar flash drive), these factors also led to Apple in the living room Internet market behind.
In the conference on Tuesday, in addition to a new generation of set-top boxes, Apple will release three new mobile phones, as well as third-generation Apple watches, and will also upgrade Bluetooth headsets.
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